KoMarketing Associates

NOVEMBER 23, 2022

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. Although more marketers are seeing success by leveraging content marketing, previous research suggests that this does not mean they are not faced with challenges.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

FEBRUARY 24, 2022

Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution. B2B Marketers Finding Virtual Event Success.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

KoMarketing Associates

FEBRUARY 22, 2022

As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. Video has helped marketers in many areas, and previous research has identified content marketing as one that has been elevated through the use of this medium.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. As more marketers look toward marketing automation, previous research suggests that lead generation is still a problem area for many in the industry.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. These were followed by research reports (48%), short articles/posts (48%) and e-books/white papers (47%). Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. Despite the challenges that have developed in light of the pandemic, previous research indicates that marketers have been able to grow their customer base, specifically through video.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

Oktopost

OCTOBER 26, 2023

However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Consequently, the fear of non-compliance and the potential repercussions has led to a certain reluctance among financial institutions to fully leverage the power of employee advocacy.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Customer Experience Matrix

AUGUST 18, 2020

I recently took a quick scan of research on the issue, prompted in particular by a headline that nearly half of companies release software they know contains security flaws. The research is not reassuring. CDP Institute also has a growing library of papers on the the topic. Unfortunately, the problem is a big one.

Work Management 276

Work Management Marketing Management Privacy Fulfillment 276

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. Previous research shows that performance marketing continues to be a challenge as well. Finding Success with a Performance Marketing Strategy.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

SEPTEMBER 14, 2022

Although marketers are continuing to make the customer experience (CX) a top priority, new research indicates that they are still facing challenges when it comes to delivering in this area. As marketers look to focus more on providing an optimal CX, previous research suggests that a lack of technology and resources has been a challenge.

Marketing Report 192

Marketing Report Optimization Enterprise Management Advertising Agencies 192

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. While strategizing in terms of content has proven beneficial for many marketers, previous research shows that taking the same approach to data can pay off as well.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

Content Standard

APRIL 19, 2024

A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. The post How to Craft Brand Stories that Sell with The Message Design Institute’s Tamsen Webster appeared first on Skyword. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.

Enterprise Management 93

Enterprise Management Design Work Management Brand Identity 93

KoMarketing Associates

OCTOBER 13, 2021

As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers. Although marketers have seemed to excel in the production of personalized content, previous research indicates that they have not been the best when it comes to management.

Demand 234

Demand Content Marketing & Strategy Statistics 234

KoMarketing Associates

APRIL 21, 2021

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

Content Marketing Institute (CMI) and MarketingProfs released their 12th annual B2B Content Marketing Benchmarks, Budgets and Trends Report last month which portrays an encouraging and optimistic future ahead for content marketing.

Content Marketing 130

Content Marketing Advertising Benchmark Content Marketing Report 130

Marketing Insider Group

JANUARY 21, 2021

percent implementing employee advocacy programs , according to a survey from the Hinge Research Institute. Image: Hinge Research Institute. It’s people, as 61 percent of buyers say they’re more likely to research a product or service when a friend or colleague shares the message over a brand. People or brands?

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Top Rank Marketing

SEPTEMBER 20, 2023

Readers of our blog know we have a longstanding history with the conference starting at the very beginning, with 13 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” The Institute offers a number of educational programs and certifications. That’s a great place to start, but the CDP space is constantly evolving. LinkedIn: Ben B l oom (2.5K

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

Webbiquity

JULY 23, 2022

To improve the customer experience and stay competitive, financial institutions have made it easier for consumers to apply for credit and create accounts. Consequently, one of the biggest challenges for financial institutions is simultaneously making processes easier for applicants and harder for fraudsters.

Tips 136

Tips Multi-Channel SIC Work Management 136

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. New Research] appeared first on Content Marketing Institute. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

Televerde

JANUARY 13, 2020

ASU’s Seidman Research Institute study underscores the social and economic impact that Televerde delivers and I can attest to the business benefits, which means Televerde is a world-class example of business as a force for good.”. Dr. Anthony Evans, a Senior Researcher at the L. Read the Seidman Research Institute Report here.

InsideView 19

InsideView Research Lead Ranking Education 19

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. The post Technology Content Marketing Challenges Revealed [CMI Research] appeared first on Marketing Insider Group. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured.

Research 214

Research Content Marketing Content Advertising Benchmark 214

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Not sure you agree?

Research 150

Research Service Planning B2B Thought Leadership 150

Content Marketing Institute

NOVEMBER 10, 2021

Continue reading → The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.

Research 143

Research Video Marketing Content Marketing Storytelling 143

Martech

APRIL 22, 2024

I’m not an IP attorney, but I believe the end user is the one who’s liable for the use of the tool,” said Paul Roetzer, CEO of The Marketing AI Institute. “So It also has limited exceptions for text and data mining, which balance copyright protection with promoting innovation and research. In the U.S.

Marketing AI 109

Marketing AI Training Tools Copyright 109

Biznology

DECEMBER 15, 2017

The information in this article comes from the McKinsey Global Institute. Stats from the McKinsey Global Institute. In November of this year, the McKinsey Global Institute conducted new research about the future job landscape in the coming years. We are on the verge of so much automation and many jobs will be changing.

Work Management 163

Work Management Marketing Management Education Spending 163

Content Marketing Institute

NOVEMBER 1, 2021

Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch. Continue reading → The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute.

Content 137

Content Promotion Research Content Marketing 137

Content Marketing Institute

OCTOBER 13, 2021

Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Research 141

Research B2B Marketing Content Marketing Brand Identity 141

Content Marketing Institute

SEPTEMBER 20, 2021

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

Differentiation 140

Differentiation Content Tactics Social Marketing 140

Content Marketing Institute

MARCH 2, 2022

Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute. Continue reading →

Research 120

Research Content Marketing Content Paid Search Agency 120

Biznology

NOVEMBER 22, 2021

Plus, a Limeade Institute study revealed that employees practicing both gratitude and mindfulness strongly correlated to having higher levels of well-being, engagement, and productivity and low levels of stress at work. From delivery services to research institutes, think about all the people who have a peripheral impact on your work.

Correlation 197

Correlation Opinions Organic Leads Organization 197

Content Marketing Institute

APRIL 14, 2021

Check out the findings from CMI’s latest research. New Research] appeared first on Content Marketing Institute. How well are marketers working with sales to do that with content? Continue reading → The post How Well Does Content and Marketing Help Sales Teams?

Research 135

Research Content Paid Search Agency Marketing 135

Trade Press Services

FEBRUARY 19, 2024

Press releases are a valuable medium for sharing news related to research or scholarly contributions. In the letters, authors testify to the impact you have had on the organizations or institutions you have worked for. Research and network with other professionals to identify which awards are most relevant.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Content Marketing Institute

OCTOBER 29, 2021

Party City treats its audience to original research on a content sweet spot. Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute. A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates.

Communities 133

Communities Research Paid Search Agency Companies 133

Content Marketing Institute

JUNE 24, 2020

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Continue reading → The post 8 Things to Know Before You Start a Research Project appeared first on Content Marketing Institute.

Research 144

Research Paid Search Agency Companies Content Marketing 144

Content Marketing Institute

JUNE 16, 2020

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

Keywords 141

Keywords Research Trends Content 141