SendX

JULY 1, 2021

marketers reported seeing noticeable improvements due to personalization efforts. And 59% of customers report that personalization influences their shopping decisions. Surveys Surveys can be effective at various points in the purchase cycle. This can help you not only in retaining customers, but also in finding new ones.

Business 360

Business Template Customer Satisfaction Analysis 360

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Webbiquity

MAY 16, 2023

In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.” Like UGA, it provides an incredible range of reports. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. How has it been for you?

Privacy 116

Privacy Google Advertising Agencies Paid Search Agency 116

Martech

JANUARY 31, 2024

Based on a survey of more than 1,000 medium-size and enterprise Workato clients, the report found automation being promoted both by economic headwinds and the constraints they impose, and by the growth of generative AI. More key findings. Operations roles are at the forefront of automating processes.

Marketing AI 123

Marketing AI Generation Automation Advertising Mediums 123

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Let’s own the customer experience, boosting revenue with word-of-mouth recommendations and referrals. The data reveals that 69 percent of the marketers surveyed know that they have a weakness.

Trust Marketing 312

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 312

Martech

DECEMBER 1, 2023

The outline should be casual yet informative, formatted for editing in a Word document. will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. You are a data analyst. Google Search Central Up to 64.7%

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. In other words, it takes a good company and good marketing to build a valuable brand. The purpose?

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Only 27% say they’re influenced rarely by email, and 16% report no impact. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Research can include customer surveys, sales team interviews, reviewing internal data, and more. In other words, it helps you provide relevant resources at every turn in the customer’s journey. Create persona profiles.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Certainly, the pace of change in martech now is unprecedented.

Work Management 111

Work Management Marketing Automation Services Marketing Management Marketing AI 111

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. There are two concerns however. “As

Privacy 114

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 114

Optinmonster

OCTOBER 17, 2023

Conduct market research when traditional surveys are unavailable. Phenomenology Phenomenological research is based on the root word “phenomena.” 34% of researchers report regularly conducting webcam IDIs as 1 of their top 3 data collection methods. Top 5 Best Survey Data Visualization Tools (In-Depth Comparison) 1.

Research 101

Research Case Studies Case Study Skype 101

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Contently

FEBRUARY 23, 2023

Survey Your Database of Customers and Contacts Reach out directly to your contact or customer list with a sentiment survey. They then analyzed sentiment to determine whether those words were positive or negative. You can quickly learn how customers feel about you with a few multiple-choice questions and a Google form.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? Automated surveys or feedback requests: How can you improve your organization’s customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. Why we care.

Gartner 123

Gartner Marketing Budget Budget Programs Allocation 123

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. We saw that come through in the survey responses. To learn more, download the full Contently 2023 State of Content Marketing: Tech & Talent Report. remained at or below 4 percent throughout 2022.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Martech

JANUARY 8, 2024

The reason for this is one word: privacy. The reason for this is that if your consent program is working as it should, Google Analytics will under-report all website data. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! If the industry needs one thing, it’s not more technology.

Analytics 128

Analytics Privacy Privacy Policies Privacy Protection 128

Biznology

NOVEMBER 16, 2020

In other words, your product development, customer support, sales, and marketing departments work in isolation, without sharing customer data. In other words, you need to measure customer sentiment. Next, you can create customer satisfaction surveys. Review email service reports. Measure Customer Sentiment.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Martech

FEBRUARY 6, 2024

Face up to the phygital Apparently we can blame the Australian agency Momentum Worldwide for coining the word “phygital,” a neologism that neatly obscures the good old Latin-derived terms “physical” and “digital.” Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Trends 114

Trends Work Management Marketing Management Advertising Agencies 114

Litmus

JUNE 15, 2021

That’s why we create our annual State of Email reports. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! Here’s a look back at some of the reports we’ve created for you—thanks to the survey: 2020 State of Email, Fall Edition. TAKE THE SURVEY ?.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96

Velocity Partners

JANUARY 24, 2024

Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area. We sent a sample survey to a few hundred respondents and built up a bank of lookalike data to provide users with a mechanism to compare their performance against the market.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Ranking 85

Martech

JUNE 3, 2022

Overall the report found: The average email open rate is 19.66% The average email click-through rate is 2.02% The average email click-to-open rate is 9.94% The average email unsubscribe rate is 0.11% The average email spam complaint rate is 0.01% The average email bounce rate is 2.76%. Why we care.

Advertising Benchmark 114

Advertising Benchmark Marketing Report Email Marketing Personalization 114

Martech

OCTOBER 14, 2021

Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them. Why we care.

Privacy 145

Privacy SMS Act-On Customer Surveys 145

Sprout Social

FEBRUARY 19, 2024

In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports. Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses. The model is further refined so it is specific to your business and industry.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Customer Surveys 93

Customer Surveys Branding Brand Identity Paid Search Agency 93

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Martech

SEPTEMBER 7, 2021

Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below. In other words, enhanced data capabilities and good fit with the rest of the stack. Disappointing’ is another.

Digital Asset Management 126

Digital Asset Management Enterprise Management Allocation Marketing Management 126