Engagio

FEBRUARY 14, 2024

We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. To round out the year, we released our updated cookie-based identification model, which, by itself, increased our match accuracy across all customers by close to 10% (along with improved match rates!).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. As we walk through the test, you’ll see how Zapier is infusing AI capabilities in its beta releases.

Work Management 112

Work Management Marketing Automation Services Marketing Management Marketing AI 112

Martech

APRIL 22, 2024

According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP). And when they arrive at a website for a vendor or retailer, they want more than a page with information and a form to fill out. Terms of the deal were not disclosed. They want an experience.

Acquisitions 100

Acquisitions Personalization Work Management CMS Development 100

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.”

User-Generated Content 98

User-Generated Content Paid Search Agency Advertising Agencies Generation 98

Customer Experience Matrix

AUGUST 18, 2020

I recently took a quick scan of research on the issue, prompted in particular by a headline that nearly half of companies release software they know contains security flaws. Vendors like TrustArc , BigID , OneTrust , Privitar , and many others, offer packaged solutions to address these issues. So do many CDP vendors.

Work Management 276

Work Management Marketing Management Privacy Fulfillment 276

Webbiquity

NOVEMBER 9, 2021

News Release Boilerplate. Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph. Directory Listings and Buyers Guides.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Customer Experience Matrix

MARCH 9, 2020

This was based primarily on the global Industry Update released last month. This showed especially fast growth in Europe, with a year-on-year increase of 74% in the number of European vendors and 80% in European CDP employment, compared with growth outside of Europe of 38% in vendors and 59% in employment. based firms.

Work Management 177

Work Management Marketing Management Vendors Paid Search Agency 177

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. With Data Guardian, Integrate seeks to set some basic standards for ensuring that lead data is compliant and protected; in effect, challenging other vendors to do the same.

Privacy 126

Privacy Intent Signal Lead Scoring Lead Ranking 126

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. This library of purpose-build specifications aims at providing the rules of the road between different vendors.

Privacy Protection 101

Privacy Protection Advertising Agencies Privacy Vendors 101

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. It includes: Data on customers switching vendors and the reasons for the switch. million reviews. million reviews).

Marketing Analytics Tools 122

Marketing Analytics Tools Advertising Agencies Vendors Comparison 122

Webbiquity

OCTOBER 5, 2021

Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. The 2022 IT spending forecast is bright for B2B technology marketers.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

InsightSquared

DECEMBER 17, 2020

Each quarter, G2 Crowd releases a ranking of software solutions, based on an assortment of factors critical to customer success. Across the reports, G2 compares more than 50 vendors based on customer satisfaction, ease of use, speed of implementation and other criteria, ranking InsightSquared #1 in Sales Analytics.

Lead Scoring 156

Lead Scoring Lead Ranking Marketing Management Analytics 156

Martech

APRIL 17, 2023

Conducting measurement despite “black boxes” (unreliable vendor performance data). Despite these prospects for growth, Winterberry listed four major challenges that continue to dog the data and analytics space: Quality of data and persistence of data silos. The deprecation of third-party cookies. A shortage of talent. Get MarTech!

Spending 145

Spending Analytics Work Management Marketing Management 145

chiefmartech

MAY 3, 2022

You can filter by a vendor’s HQ country. Missing vendor? Vendor that’s changed categories or gone away? By using a vendor’s favicon from their website, which we can refresh at any time, we also save both ourselves and vendors from the angst of outdated logos. You can search by keyword.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Seismic

DECEMBER 6, 2023

At the start of this year, our Winter Release included several enhancements like AI-Powered Sentiment Analysis for Coaching and Text/Image Replacement in Guided Assembly, designed to help teams optimize their programs and best utilize the resources they already have.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. In the first article of this two-part series, we’ll focus on selecting your DAM vendor. There’s a wealth of DAM vendors on the market today for every budget. Show me the money.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Ad Building 98

Martech

AUGUST 31, 2023

But it’s encouraging to see vendors with complementary solutions collaborating to create what is intended to be an end-to-end workflow based on a powerful cloud solution and its extensive datasets. Of course, there’s no magic wand to simply bring all that together, even using expensive, enterprise-targeted martech suites.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Google 117

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I I find that a lot of releases just say what the top-level significance is,” he said. There are 3,000 cybersecurity vendors. It’s more of a bandwidth thing than anything else,” he said.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Acquisitions.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. This functionality is widely accessible in beta releases, even their free CRM options. That’s changing rapidly.

Digital Asset Management 122

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 122

Hubspot

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. It's a perfect time for your pitch.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Find out how quickly the vendor responds to the implementation of new SERP features and begins tracking them.

Enterprise Management 112

Enterprise Management Digital Asset Management Work Management Marketing Management 112

KoMarketing Associates

JULY 6, 2020

NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers. B2B content marketers are constantly producing new assets to resonate with their target audience.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Martech

AUGUST 5, 2021

When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Perhaps you believe you already learned enough from your peers, or perhaps you trust your gut instincts on a platform or vendor. Most vendors will give you a list of customers you can call. Are you on the current release?

Enterprise Management 112

Enterprise Management Work Management Marketing Management Budget Programs 112

Customer Experience Matrix

DECEMBER 11, 2019

I’d argue it mostly reinforces the trends I described in October , of independent CDPs being purchased by companies that are not primarily marketing software vendors but need to add customer data capabilities. I expect to see current CDP vendors take both approaches, even as new entrants continue to appear.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Martech

OCTOBER 5, 2023

That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections). The post This week’s AI-powered martech releases appeared first on MarTech.

Digital Asset Management 122

Digital Asset Management Work Management Marketing Management Mobile Advertising 122

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. The Bottom Line. Like this post?

Press 178

Press Marketing Management Brand Identity Branding 178

Martech

AUGUST 19, 2021

In its most recent report on the market, Gartner predicted that 70% of independent CDP vendors will be acquired or will acquire adjacent technologies to diversify by 2023. It hasn’t released any more recent forecasts. billion in 2020. Meanwhile, ResearchandMarkets predicts the industry will grow to $10.3

Enterprise Management 122

Enterprise Management Ideal Customer Profiles Marketing Management Gartner 122

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. What’s clear though is that the industry will never return to 2019. Demand for podcasts has also increased.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Zoominfo

MAY 8, 2020

For example, suppose my beverage company sold lemonade at an average of $30 a case to vendors; they bought 50 cases per year, on average (ACV of $1,500); and there are 1,000 vendors on the West Coast in total. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

TrustRadius Marketing

MAY 9, 2023

Earning a Top Rated Award means that you’re one of the most trusted, reliable vendors on TrustRadius, according to the people who matter most—your customers. Earning a Top Rated Award means the vendor has excellent customer satisfaction and proven credibility. It’s based entirely on reviews and customer sentiment.

Marketing Management 98

Marketing Management Customer Satisfaction Ideal Customer Profiles High Quality Lead 98

Martech

JANUARY 2, 2024

Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely. Any modifications or customizations will come from the developers of the software, or from a software development kit (SDK) created by the vendor. What is an open-source CDP?

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 87

Martech

JANUARY 6, 2022

What this new release indicates is that Splash doesn’t expect to pivot fully back to live any time soon. Splash Studio almost looks like an offering from a virtual-first event and lead gen vendor like ON24. Along with the rest of the in-person event eco-system, Splash began a pivot to virtual in Spring of 2020.

Marketing Automation Services 114

Marketing Automation Services Marketing Management Lead Gen Aggregators 114

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies.

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Webbiquity

SEPTEMBER 28, 2020

The first version of PCI DSS was released in 2004, when MasterCard, Visa, American Express, Discover, and JCB aligned their individual security policies to create the Payment Card Industry Data Security Standard. released in April 2015. You should not employ vendor-supplier defaults for safety parameters, such as system passwords.

FAQ 253

FAQ Enterprise Management Marketing Management Business 253