Zoominfo

DECEMBER 28, 2020

How do you access buyer intent data? You can gather buyer intent data in a couple of ways. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. The customers you’ve worked hard to win will make other purchases. Do you have the tools you need to get on board?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

PureB2B

MAY 30, 2022

There are a wide variety of tools that can help with sales productivity. From workflow automation to email collaboration tools, you need to adopt tools that allow your team to focus on what they do best: selling. What are Sales Productivity Tools? Lead Generation Tools. Let's get started. DemandScience.

Product 62

Product Tools Work Management Best Practices 62

B2B Marketing Directions

JANUARY 21, 2024

The quality of the product ideas was based on purchase intent. Panel members expressed their purchase intent by selecting one of five options - definitely would not purchase, probably would not purchase, might or might not purchase, probably would purchase, or definitely would purchase.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? When combined with intent data, MAPs become powerful tools for lead nurturing.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

FEBRUARY 15, 2024

Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Corsearch’s Industrial Design Search tool, a module within its TrademarkNow platform, uses AI-driven image recognition technology to identify and register unique designs that make products visually distinctive.

Marketing AI 99

Marketing AI Enterprise Management CPC Cost Per Click 99

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Heinz Marketing

MARCH 31, 2024

Koala is an innovative account-based intent tool transforming how businesses approach their marketing and sales efforts. Understanding Koala Unlike traditional methods that rely on generalized data and assumptions, Koala provides an in-depth understanding of individual accounts’ intentions and behavior.

Intent Signal 62

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Here are some examples of segments found in the Beeyond TrueReach tool: Demographic segmentation: Segments are based on characteristics such as age, gender, income level, occupation, and more.

Paid Search Agency 119

Paid Search Agency Optimization Ads Mobile Advertising 119

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. [Report] Within two years marketers will work with an average of 7.5 channels, and utilize 16.3

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent. Grab our free ebook.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Martech

OCTOBER 24, 2023

For instance, if your analytics showcase a segment that demonstrates high purchase intent based on their digital engagement, you can direct specific campaigns their way, increasing your chances of conversion. Beyond just understanding, AtData also facilitates seamless integration with other marketing tools.

Enterprise Management 109

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 109

Act-On

SEPTEMBER 24, 2023

Type the term into your SEO research tool (we use SEMRush , but there are plenty of others — Ahrefs , Ubersuggest , and more). For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. For the above example, we might select “marketing automation.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Porch Group Media

JULY 9, 2020

[ON-DEMAND WEBINAR] Customer Acquisition Marketing: Tools & Tactics. How to use purchase-intent data to create pinpointed campaigns to attract new customers. In this webinar, V12 will explore cutting-edge customer acquisition solutions to achieve your revenue goals. How to compete on the customer experience.

Acquisitions 52

Acquisitions Webinar Metrics Tactics Demand 52

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

FEBRUARY 8, 2024

Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out. Use specialized tools.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

Only B2B

FEBRUARY 11, 2024

Cost-Effective: Usually requires minimal additional investment beyond existing tools. Must Read: How to Collect B2B Intent Data? Leverage their anonymized data on prospects actively researching similar tools. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

FEBRUARY 13, 2024

If you aren’t sure of your spam rate, set up and reference Google Postmaster tools to see your current spam levels. For instance, you should have a longer leash for consistent communication for users who came to your site organically and expressed a level of purchase intent. If you’re hovering around.01% If you’re over.01%

CAN-SPAM 119

CAN-SPAM Acquisitions Click Rate Purchase Intent 119

SalesIntel

JANUARY 8, 2024

This might involve the development of more sophisticated authentication methods or tools that offer better insights into recipient preferences for improved segmentation. Intent data , derived from analyzing online behaviors, signals the intent of a prospect to make a purchase or seek solutions.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Convince & Convert

APRIL 25, 2024

I, personally, had seen enough companies boast about their AI-powered tools to be unconvinced of such statements. probability as a follow-up choice from initial eBook registrations—when a prospect picks a case study, it’s a strong signal of purchase intent (second only to playbooks in terms of pulling power).

B2B 143

B2B Case Study Case Studies Content 143

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 85

Service Purchase Intent Landing Pages Psychographics 85

Martech Advisor

FEBRUARY 28, 2020

It’s not easy to manage all these tools: According to recent research from Evergage, just 3% of U.S. Learn More: Are Advertisers Getting Purchase Intent All Wrong? The number of channels that buyers and sellers can access has grown dramatically.

Tools 66

Tools Mobile Advertising Privacy Purchase Intent 66

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

SmartBug Media

MAY 13, 2022

For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent. However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. You can use this data to inform your lead-scoring model.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Marketing Insider Group

NOVEMBER 22, 2021

Google also has vast collections of user data and audience groups like affinity (based on interests) and in-market (based on recent purchase intent) that you can use to better target paid ads and gain insights about which audiences you should target most with your content. Remember those behavior flow reports we talked about earlier?

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Binary Demand

MARCH 26, 2024

Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. Like this post?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Zoominfo

NOVEMBER 24, 2020

Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. VIDEO] Exactly how does intent data work?

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Marketing Insider Group

MAY 20, 2020

wanted people to see it as more than a tool to use or a great asset to have. Still, when we take the power empathy even further, from a tool to relate to employees, customers, and other stakeholders to a way of understanding how a brand relates to the society it’s a part of, we go from customer-focused brands to meaningful brands.

Brand Identity 306

Brand Identity Branding Purchase Intent Fulfillment 306

Zoominfo

JUNE 13, 2018

90% of top salespeople use social selling tools. Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. If you want to use social networking as a sales tool, then you must actively participate in conversations and the exchange of ideas.” – Shannon Belew.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

PureB2B

JANUARY 3, 2022

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. Teams can either upload existing ABM lists to the platform or build brand new ones based on intent keywords. Precision Targeting.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Top Rank Marketing

OCTOBER 17, 2023

Strategic Evolution: Initially, webinars were tools for retention and renewal. In an age of do more with less and increasing expectations of marketing to prove out ROI, webinars have become an important tool for engaging prospective customers in a way that drives engagement and purchase intent.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109