Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. How are people responding to a campaign?

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Traditionally, marketing analysts have used data mining techniques on structured customer data to identify behavioral patterns and build predictive models. There are many more use cases for AI in market research.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments. Sorry, fellow marketers!) Why am I asking?

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Marketing AI 123

Marketing AI Work Management Marketing Management Examples 123

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. More than 4.37

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. Product recommendations. As a marketing team, you need tools to help.

Email Marketing 124

Email Marketing Automation Tools Planning 124

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Unsurprisingly, Google is requiring marketing messages and other subscribed messages to support one-click unsubscribe functions.

Rules 131

Rules Google Marketing Automation Services Paid Search Agency 131

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. Increasingly, they want to know about your business’s social responsibility.

Act-On 110

Act-On Trends Paid Search Agency eCommerce 110

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record.

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Dig deeper: What are marketing attribution and performance management platforms?

Marketing Attribution 105

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 105

Martech

FEBRUARY 28, 2024

Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. For example, you can identify the most common terms being searched related to your market.

Trust Marketing 104

Trust Marketing Loyalty Ad Building Planning 104

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 107

Account Based Marketing Spending B2B Marketing ABM 107

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. In your inbox.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Conversion Ads 112

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 122

Marketing AI Ethics Work Management Marketing Management 122

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Think about the last decision you made about a product or service. One in three shoppers say they’re willing to share a brand on social media in exchange for rewards.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Litmus

APRIL 17, 2024

Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. Drive engagement and clicks by creating a fun, mysterious way to share special updates like a free gift with purchase or an upcoming product launch.

Click Rate 93

Click Rate Display Email Campaigns Validation 93

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. companies plan to leverage podcasts and audio content in their marketing strategies.

Advertising Channels 128

Advertising Channels B2B Marketing Planning B2B 128

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. In your inbox. Scheduled posts. Why we care. Get MarTech! Business email address Subscribe Processing.

Linkedin 108

Linkedin Features B2B Marketing B2B 108

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. But this also means competitors can do the same.

Marketing AI 126

Marketing AI Enterprise Management Paid Search Agency Work Management 126

Contently

FEBRUARY 17, 2023

Artificial intelligence, machine learning, augmented reality, and virtual reality are hitting all the major headlines in the news and on social. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. This is good news for businesses and their marketing teams.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Martech

APRIL 5, 2023

when a country’s gross domestic product falls in two consecutive business quarters). As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Are we in a recession or not?

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

Litmus

JANUARY 29, 2024

With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. By offering personalized inbox experiences that surpass the standard. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program.

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Inbox assistance. Freshly out as a public beta is the AI assistant in the conversations inbox.

Marketing AI 94

Marketing AI Tools Paid Search Agency Work Management 94