Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Why we care. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

APRIL 23, 2024

Has your vendor changed their product or marketing strategy? As a marketer, you know that just subscribing to your provider’s blog or email newsletter will not keep you fully updated on changes to your provider’s product or solution roadmap. Carefully weigh the pros and cons of your tool against a list of competitive ones.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 145

Research Loyalty Case Studies Communities 145

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sprout Social

FEBRUARY 26, 2024

According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. But so is transparency.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Martech

APRIL 4, 2024

Consider OpenAI, which makes money through licensing its products and services, subscriptions, partnerships, collaborations and investments. Quantum Metric’s Felix AI provides AI-powered customer session summarization. They include updates to Emplifi’s AI Composer and the Emplifi Bot, a customer care tool.

Marketing AI 77

Marketing AI Paid Content Marketing Management Forecasting 77

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The AI is informed by customer data and product data within the business. AI capabilities.

SMS 110

SMS Marketing Automation Services Forecasting User-Generated Content 110

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Does this company actually care about me?’

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

MARCH 12, 2024

Why we care. And this spot shows how Background Remover is used for video production. Obviously, our messaging does, because we’re talking to key decision makers, and they care about ease-of-use and the visual impact you get with Canva. They also care about saving time and reducing costs and scaling output. In your inbox.

Marketing AI 117

Marketing AI Tools Enterprise Management B2B 117

Top Rank Marketing

APRIL 18, 2024

For example, if every podcast about elderly care is from a caregiver perspective, yours might focus on topics of interest to healthcare administrators and coordinators. You can be specific, like “How this new legislation affects care workers,” or more broad, as in “Trends in home health care.”’ Here’s what you need to know.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

DECEMBER 20, 2023

Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). This matters because there is data suggesting that the value of customers also grows with age. “This goes beyond mere ambivalence — it makes a significant number of consumers less likely to buy a product.”

Sample 114

Sample Customer Surveys Mobile Marketing Statistics 114

Martech

APRIL 15, 2024

Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. Why we care. Salesforce CEO Marc Benioff has been praising Salesforce Data Cloud as an incredible new product. It was taken private in 2015 for about $5.3

Acquisitions 95

Acquisitions Marketing Management CRM Paid Search Agency 95

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

MARCH 18, 2024

Only 17% think they have a unified view of the customer, while almost half are in the early stages of (or still considering) building customer profiles. Retailers are examining AI not just for the CX space but in order to streamline operations and increase productivity. Why we care. Facing challenges.

Marketing AI 102

Marketing AI Generation Guidelines Ideal Customer Profiles 102

Martech

OCTOBER 18, 2023

The persistent pain points include: Inconsistent product or service information across channels (45%). Companies not evolving as fast as their industry and customer needs (35%). Understanding how products would fit their business (35%). Finding product or service information that is up to date (35%). Why we care.

Vendors 125

Vendors B2B Fulfillment eCommerce 125

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. To know your customers, you must listen to what they say and observe what they do. ” Why we care. TinyTake Engage. TinyTake Capture.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Communities 107

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

MARCH 12, 2024

Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. Why we care. Yesterday, Jordi Ribas, the head of engineering and product for Copilot and Bing post on X/Twitter about it. How it works.

Marketing AI 106

Marketing AI Advertising Agencies Advertisements Advertising 106

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Why we care. Communicating with shoppers over the channels they prefer is an important part of customer experience and the customer journey. How brands merge customer profiles from different channels also makes a difference.

Social Media 123

Social Media Contacts Media Brand Identity 123

Martech

NOVEMBER 15, 2023

Apparel, beauty products, and home products account for 60% of all social commerce purchases, a 25% increase from 2021 Facebook and Instagram Shops were top-rated by responders for social commerce experience, and Facebook Shop ranked #1 for checkout experience. A survey of U.S.

Act-On 117

Act-On Trends Paid Search Agency eCommerce 117

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. Real-time means the martech stack, including the CRM platform being used, can collect customer data in real-time and you can use such data in real-time for customer messaging and activations.

CRM 112

CRM Process Ideal Customer Profiles eCommerce 112

Salesforce Marketing Cloud

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer. Let’s begin.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. Why we care. The first two modules are CXAI Data and CXAI Content.

Marketing AI 112

Marketing AI Copywriting Vendors User-Generated Content 112

Martech

FEBRUARY 27, 2024

They both had similar desires: to live purposefully by aligning their lives and careers with causes they care about and connecting their emotions and clients to foster growth. However, through introspection, they discovered the missing piece: a deep connection to themselves, their clients and to causes they truly care about.

Marketing & Strategy 110

Marketing & Strategy Marketing Strategy Fulfillment Planning 110

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. This leads to more targeted, personalized ads.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

APRIL 5, 2024

Why we care. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible. What is changing?

API 114

API Analytics Google Marketing Analytics Tools 114

Martech

OCTOBER 3, 2023

Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. Why we care. Why we care. Enterprise organizations will require customizations to fit their unique business requirements. Why we care. Why we care. Why we care. Keep reading for the details.

Marketo 119

Marketo Enterprise Management Template Sales Qualified Leads 119

Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. Don’t let the potential end product decide what you need to do. Customer support and service. Even so, you need to ask about customer support continuity. Product roadmap. Assess the future of the martech products.

Work Management 61

Work Management Marketing Management Vendors Lock-In 61