Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Features 89

Features Product Landing Pages Mobile Advertising 89

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Why we care. Get MarTech!

Marketing AI 102

Marketing AI Ideal Customer Profiles Features Product 102

Engagio

OCTOBER 30, 2023

Since the release of ChatGPT on November 30, 2022, the topic of artificial intelligence (AI) in the workplace has been on everyone’s minds. Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? The best humans still outperform artificial intelligence in creative divergent thinking.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Martech

MARCH 15, 2023

Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze online conversations. The new product combines Digimind’s AI Sense with OpenAI’s ChatGPT. What it does. Get MarTech! In your inbox.

Marketing AI 94

Marketing AI Social Media Product Media 94

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Martech

JULY 13, 2023

So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. MercuryAI can also automatically code open-end responses. Get MarTech!

Paid Search Agency 95

Paid Search Agency Product Urgency Marketing Enterprise Management 95

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. Those audiences are added directly to the data intelligence company’s platform and used for targeting new, high-value customers. The post This week’s AI product releases: Google adds generative to ads and more appeared first on MarTech.

Paid Search Agency 105

Paid Search Agency Ads Google Product 105

Salesforce Marketing Cloud

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

Positioning 98

Positioning Marketing AI Product Ad Building 98

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Marketing Insider Group

JULY 10, 2023

Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now? Current decision intelligence software is worth testing but may not be necessary for your team.

Budget Programs 235

Budget Programs Marketing Automation Services CMS Development Marketing Budget 235

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Any discussion of marketing or demand generation within the CPG industry today requires taking a step back to understand how COVID-19 reshaped CPG brands. Increasingly, these efforts happen on digital battlegrounds.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media June 15, 2023: LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Webbiquity

APRIL 30, 2024

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Sana Commerce

JULY 12, 2023

With the advent of AI tools and technology, more e-commerce managers are looking to streamline their workflows with OpenAI product descriptions. In fact, according to Gartner , the number of businesses adopting artificial intelligence has grown by 270%. Why are product descriptions important in B2B e-commerce?

Marketing AI 52

Marketing AI Product Allocation Customer Satisfaction 52

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. And if images aren’t enabled, open rates can be measured differently by individual email service providers and brands. What is the click-through rate (CTR)?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Salesforce Marketing Cloud

NOVEMBER 7, 2022

Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. Give them access to penny-perfect pricing so they can order and price products competitively. Give them access to penny-perfect pricing so they can order and price products competitively. Of course you would.

Merchandising 97

Merchandising Product Work Management Pricing 97

Kevin Indig

SEPTEMBER 4, 2023

Learn More There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. It’s critical for marketplaces to find out why users create content or buy products.

SEO 59

SEO Effectiveness Aggregators Product 59

Vision Edge Marketing

MARCH 19, 2024

As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. One thing they agree on is that emotional intelligence fuels creativity. At this moment in time, AI lacks emotional intelligence. We have answers.

Marketing AI 219

Marketing AI Ethics Creativity Marketing Automation Services 219

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? value to our customers?

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception. Should Marketers Use Artificial Intelligence to Generate Content?

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Marketing Insider Group

JULY 21, 2020

With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. As consumers do more research online, they’ll depend more on what others say about your products and services. Artificial Intelligence Looks to Double Developed Countries’ Economic Growth by 2035.

Marketing AI 554

Marketing AI Stats Planning Case Studies 554

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital platforms empower wholesalers to showcase: vast product catalogs automate order processing, and offer personalized pricing for bulk orders.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Martech

MAY 1, 2024

The solutions announced include a number powered by artificial intelligence. A kind of DAM for every piece of research conducted, not only by a brand but by agencies as well as publications and research created outside the Qualtrics platform. Qualtrics also announced new products driven by Qualtrics AI: Qualtrics Assist.

Marketing AI 98

Marketing AI Research Marketing Management Marketing & Strategy 98

Contify

FEBRUARY 25, 2020

Contify, the AI-enabled market and competitive intelligence platform, has announced today the launch of a new and improved user experience for the mobile version of its web application. Search to discover specific intelligence. Views for quick access to updates by predefined search filters and Top News of strategic importance.

Mobile Marketing 52

Mobile Marketing Features Brand Identity Branding 52

Huptech Web

JUNE 23, 2023

Say goodbye to the days of painstakingly crafting product descriptions and hello to the magic of automated text generation. Shopify Magic text generation tool is here to sprinkle a touch of magic on your brand, captivating customers with its witty and engaging language while saving you precious time.

Product 52

Product eCommerce Cross-Selling FAQ 52

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 101

Marketing AI Work Management Automation Marketing Management 101

Conductor

JANUARY 6, 2022

Embracing the new remote/hybrid era has fundamentally changed how people interact with brands. For a majority of marketing leaders, the top SEO priorities for 2022 are building more effective collaboration between SEOs and other team members and driving team productivity with faster time to implementation.

Product 98

Product Enterprise Management Template Keywords 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security.

Marketing AI 116

Marketing AI Lead Ranking Work Management Lead Scoring 116

Optinmonster

APRIL 10, 2024

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. It also lets you communicate your brand’s value more authentically.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. This will have a profound impact. Imagine a game show with viewer-specific puzzles.

Marketing AI 112

Marketing AI Storytelling Content Budget Programs 112

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 64

Marketing AI Hubspot Product Tips 64

Top Rank Marketing

JANUARY 31, 2024

hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. And businesses aren’t just using social media to market their products and services. They engage with brands through webinars, social media, and even chatbots.

Social Media 121

Social Media B2B Marketing Social Marketing B2B Thought Leadership 121

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

Paid Content 101

Paid Content Purchase Product Research 101

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Financial Brand. HIMSS Analytics.

Work Management 102

Work Management Marketing Management Research Organization 102