Smashmouth Marketing

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HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot.

15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Smashmouth Marketing

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented.

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@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation.

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

You can see the Smashmouth ConnectAndSell product review here.) Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing.

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

He cited the Apple tribe -- all of us who rush out and buy new apple products just because. I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia.

Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

Here are four things you, as a Sales Manager, need to give your team if you want to get more production out of them: 1. They'll feel supported, and a supported rep is a productive rep. You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better.

Outbound Calling Tips from Johnny Bench

Smashmouth Marketing

Andy - Your job is to make each prospect that picks up the phone want to learn more about your product. Your job is not to teach them about your product -- that's the sales guy's job. When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I'll leave you to explore all the details of what the product does , and I'll give you a real world example of how to use it. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post).

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

A more detailed product review coming that will focus on some key features and benefits. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices.

ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

More Smashmouth Demand Gen Product Reviews ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns.

Genius.com Accelerates The Close Part 2 - Smashmouth Product Review

Smashmouth Marketing

The product is so rich in features that this article alone will not do it justice. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. I asked him what separates Pro and Enterprise as a reason a company would just purchase Pro versus the full marketing automation product.

NetProspex Product Review: Powerhouse for Lead Lists

Smashmouth Marketing

NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.' The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex.

Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe

Smashmouth Marketing

Green Leads and London based Target 250 focus exclusively on software and technology companies that sell strategic b2b enterprise products and services in North America and Europe.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Tags: marketing tips b2b marketing b2b demand gen product reviews b2b sales demand gen data lead gen cold calling inbound marketing inside sales lead lists

Sales 2.0 Tips: Discussing Outbound Marketing Stats (Video)

Smashmouth Marketing

I connected with friends and colleagues with similar desires to increase sales and marketing production with no holds barred. Last month was the Sales 2.0 Conference in Boston ( my comments here ).

Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue. Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what?

5 Thoughts About Sales 2.0 Conference Opening Remarks

Smashmouth Marketing

It allowed us to double the weekly production of our best people for about half the cost of a new hire. This morning's Sales 2.0 Conference lead off speaker was Polly Sumner of Salesforce.com.

Can Your B2B Appointment Setting Team Stand the Heat?

Smashmouth Marketing

Put a prize in front of it and watch your productivity climb. Is there anything you could be doing better to help your team increase their production? So, for a few days last week in Boston and her surrounding suburbs, it was extremely hot.

B2B Appointment Setting Experts Getting LOST?

Smashmouth Marketing

When your reps enjoy what they do, you're going to have a much more productive team, and a team that produces more tends to do what? If you're like me, last night you spent over four hours consumed with watching the finale to the television series LOST.

Lead Gen Experts Should Take "Campaign" Out of Their Vocabulary

Smashmouth Marketing

If you see something that needs a tweak, stay productive while you are tweaking or have your vendor/team work on something complementary to the project while you make that quick adjustment.

B2B Demand Generation Boot Camp: Next Gen Inside Sales Training

Smashmouth Marketing

Over the next 4-8 weeks one leaves, one never quite makes it to full production and two are long term performers (keepers). Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment.

Lead Gen Experts Need Disaster Recovery Plans - A Flood of Leads!

Smashmouth Marketing

For our sales rep clients, lost production from their lead gen partners means lost opportunity.

Lead Gen Companies Should Not Dictate Your Pace

Smashmouth Marketing

Whether you have an internal team or an external team, whether it is pay for performance or retainer based, here are a couple of lead gen tips for you: You -- the demand gen specialist -- should dictate the production you are seeking.

B2B Demand Gen Rocks In January

Smashmouth Marketing

Three years of production data shows that on a per-rep basis, January produced 35% more appointment setting and qualified lead generation than the worst month, August. December - we set an all time record for weekly production in the first two weeks of December.

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

The chart shows that to maximize their production, East Coach-based reps targeting both coasts during the prime times for each time zone and assuming an 8-hour day, should be working from: Target East Coast 8 am - 10 am.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

You still need to study and research the market, develop products, plan, execute, communicate, and evaluate. For example, blogs help us solicit input about new products.

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

You still need to study and research the market, develop products, plan, execute, communicate and evaluate. For example, blogs help us solicit input about new products … and they help marketers and salespeople have conversations, not just engage in one-way messaging.

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound.

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

A balanced approach seems to be the mix of choice with a slight favor to Outbound activities As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews.

Smashmouth Preview - Hubspot

Smashmouth Marketing

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. I've spent about 3 hours with the product (not counting the time Bonnie and Chris put in), and I've been able to use most of the basic functions without a hitch.

Hubspot - Smashmouth Preview

Smashmouth Marketing

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. I've spent about 3 hours with the product (not counting the time Bonnie and Chris put in), and I've been able to use most of the basic functions without a hitch.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

In the current economic climate everyone is being asked to do more with less—and so there’s increased focus on getting previously silo’d departments working from the same playbook so they can be more efficient, more productive and ultimately more results focused. With he upcoming Sales 2.0

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

In the current economic climate everyone is being asked to do more with less—and so there’s increased focus on getting previously silo’d departments working from the same playbook so they can be more efficient, more productive and ultimately more results focused. With he upcoming Sales 2.0

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