Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Defining and communicating your needs is crucial when preparing for vendor negotiations.

Work Management 111

Work Management Marketing Management Vendors Lead Ranking 111

Webbiquity

AUGUST 4, 2020

Pricing: $79/$159/$299 per month; enterprise pricing by quote. Pricing: free; $33/$104 per host per month; enterprise pricing by quote. Pricing: $49/$99/$199/$399 per organizer per month. Pricing: $34/$69/$163 per month. Pricing: four levels from $20 to $139 per month. Total reviews: 679. GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

OCTOBER 5, 2021

The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. One downside is that “More than 40% of businesses expect shortages, price increases, shipping delays, and logistical issues.” Trials: Free trials, freemium pricing models, and self-guided demos are useful.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Top Rank Marketing

JANUARY 12, 2024

To stay competitive, upskilling will be critical.” — Penry Price @PenryPrice of @LinkedIn Click To Tweet When Do B2B Buyers Contact Vendors? adults expect to increase the amount of time they spend listening to podcasts during the next 6 to 12 months, survey shows. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? However, your vendor could begin tailoring their solutions to a smaller market. Survey the organizations and partners you collaborate with to determine how the tool works for them. Has your vendor changed their product or marketing strategy?

Enterprise Management 82

Enterprise Management Work Management Marketing Management Vendors 82

Martech

FEBRUARY 29, 2024

This can be done through a survey, through employee interviews or an external audit. Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools. Why is this?

Lead Ranking 113

Lead Ranking Lead Scoring Tips Marketing Management 113

Sword and the Script | B2B

AUGUST 15, 2023

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. Observation 1: Pricing comes up first on two separate questions in this survey.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Customer Experience Matrix

APRIL 1, 2020

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. shopping behavior doubled between surveys on February 28 survey and March 17. UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Venues are feeling much more confident about their pricing discussions.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

JANUARY 2, 2024

Any modifications or customizations will come from the developers of the software, or from a software development kit (SDK) created by the vendor. There are also proprietary software vendors that contribute to and use open-source projects in their software. We’d like to know how it’s been for you. Rapid Innovation.

Work Management 78

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 78

Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. Additionally, 75% of Millennials and Gen Z respondents surveyed by Sid Lee USA and Angus Reid Group feel they have a voice and social capital within their communities.

Buy 130

Buy Generation Peer-to-peer B2B 130

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

ClickZ

AUGUST 14, 2020

Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Pulse Survey 2020: Latest findings. Or are they losing business?

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. But it also says that the outlook remains strong for both end-to-end and niche RCM vendors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand. Another 39% cite vendor websites.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. They may conduct email or phone surveys, analyze other research and make more educated assumptions, but the cost will be much higher. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Only B2B

FEBRUARY 11, 2024

For instance: Your visitor is lingering on your pricing page, hinting at interest but not quite clicking “buy”. Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Webbiquity

MAY 4, 2020

Check out their different pricing plans to see which best fits your needs. Automate surveys, polls, donations, sign-up forms, and more. The price varies depending on your number of contacts, so keep that in mind. Each of these vendors provide email marketing software with different features, capabilities, and pricing.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! How much training will we need? What is the total cost of ownership?

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Management 115

Martech

MARCH 7, 2022

Does the vendor seem to understand our business and our marketing needs? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Is access included in the pricing? Pricing and support. What is pricing based on?

Digital Asset Management 94

Digital Asset Management Work Management Marketing Automation Services Marketing Management 94

chiefmartech

AUGUST 16, 2023

One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. Having run the survey for the past four years, this longitudinal dataset offers unique insight into the “churn” of martech stacks and staff. Why did you replace them?

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

B2B Marketing Directions

AUGUST 21, 2022

Image Source: TrustRadius In June, TrustRadius published the findings of its sixth annual survey of B2B technology buyers. The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey.

Marketing Management 52

Marketing Management Research B2B Vendors 52

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Navigate the Channel

MAY 22, 2023

In recent surveys, the most common reasons businesses give for not jumping on the Amazon B2B bandwagon are that they think the platform is mainly constructed for merchants to sell directly to individual customers rather than businesses, lack of time, and fear of channel conflict. And they have thoughts.

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

DiscoverOrg

JANUARY 15, 2019

Buyers make decisions the same way – the price, the functionality, the value they get back, and the recommendations from their peers.”. Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? who’s more open to new upstart vendors.

Cold Calling 196

Cold Calling Buy Peer-to-peer B2B 196

Martech

MARCH 1, 2024

Year after year, survey after survey, leads were number one. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. A need to avoid price wars. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Tomorrow People

JUNE 7, 2021

Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. Price is no barrier to uptake. You are shared the results of a survey displaying “Powered by SurveyMonkey”. Focus beyond acquisition.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

DECEMBER 5, 2018

Demand Gen recently conducted the “2018 B2B Buyers Survey” and found that the first one-to-three months of the buying process are critical to getting customers’ attention. About 46 percent have already evaluated which solutions would fit well with existing partners, and 42 percent have collected information on pricing/costs.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

Zoominfo

APRIL 13, 2020

Buyers make decisions the same way – the price, the functionality, the value they get back, and the recommendations from their peers.” Martin , ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? “In B2B sales, isn’t it all the same?

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! Second, B2B vendors lack critical content marketing assets designed to support the buying process.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Customer Experience Matrix

APRIL 19, 2017

As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. This is very unusual: as I wrote in a recent post , most surveys place organizational and measurement issues at the top of the list, with technology much less of an issue.

Marketing Management 198

Marketing Management Ethics Loyalty Customer Surveys 198

Martech

SEPTEMBER 14, 2023

Price and product are only two of many operational GTM levers. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” to 2.9%) than the previous year, according to a Duke CMO survey. You won’t win by trying to defend it all.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

LeanData

MARCH 14, 2023

But, the shrinking inbound motion is also a proof point that B2B buyers behave markedly different than just a few years ago, and their new B2B buying journeys are forcing vendors to change almost everything they thought they knew about successful GTM strategies. There’s a New B2B Buyer Over 50 percent of the U.S.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52