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5 Ways to Effectively Track Your Churn Rate

SmartBug Media

This may also be a signal that marketing is targeting the wrong people altogether or that the messaging used to attract new business isn’t aligned well with the actual product/service. Here are five considerations to track your churn rate: 1. Basic Churn Rate. First, let’s take a quick look at churn rate.

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5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This article shares 5 essential recommendations that all marketers should consider when positioning their product.

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Paid newsletter pricing 101: How to make the most from your content

ConvertKit

Like most digital products, there’s no set standard for how much to charge for a premium newsletter. Set the paid newsletter price too high, and you might scare off your most valuable fans. As intimidating as pricing may seem, it’s nothing to be afraid of. ConvertKit Commerce is ready-made to help you sell digital products.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Qualified Lead Rate. Leads are businesses with an interest in your services or products, which have the potential to be paying clients. Marketers use it in businesses with high-value products or subscription services. ARPA is essential if you want an exact average income, especially when you change the pricing.

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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

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Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. When does churn become a problem? That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. Do customers leave when prices go up?

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The Cost of Churn: How to Calculate and Mitigate Its Impact with Automation

SmartBug Media

As SaaS companies operate on subscription-based models, maintaining high customer satisfaction is crucial for retaining customers and reducing churn rates. So how can you calculate and reduce your churn rate? Product usage is merely one of many potential churn indicators.