Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. Ensuring consistency will build trust and add value to your promotional materials. Guest post by Nina Petrov. Weave Your Brand into Your Event.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Hubspot

FEBRUARY 24, 2021

Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It So let's find out how presenters and attendees can contribute to more productive webinars. For example, some are education-based, with the presenter only engaging with the audience for questions.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Click Rate 101

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. A well-designed presentation can make your marketing endeavors successful. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Webbiquity

MARCH 7, 2019

Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. She promoted the event on her Instagram page and gave followers exclusive access to behind-the-scenes footage.

Social Media 202

Social Media Promotion Creativity Media 202

Hinge Marketing

FEBRUARY 27, 2020

Here are 27 different content distribution ideas to promote your primary research. Native Video — social media algorithms (especially LinkedIn’s) love native video. By uploading video focused on one or two key research findings, it creates content unique to that social platform. Come on down and spin the wheel!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. Promotion is certainly another vital component. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Is your information unique?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Unboxing” the top 15 ideas for YouTube videos.

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 66

Promotion Examples Urgency Marketing eCommerce 66

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. And, other video streaming statistics support this. And, other video streaming statistics support this. Offer product demos or how-to videos.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Luckily, there are many ways to promote your webinars before, during, and after the events. Basic Ways to Promote Your Webinar. More Creative Webinar Promotions.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Average user rating: 9.35. Total reviews: 28.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I optimize videos for search?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Marketing Insider Group

APRIL 13, 2023

Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.

Relevance 335

Relevance Planning Paid Search Agency Work Management 335

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. If you see good traffic coming through from that post, promote it more to get more traction. This also makes promoting new posts easier.

Social Media 166

Social Media Promotion Media Clickthrough 166

Launch Marketing

APRIL 24, 2020

In Benefits of a Digital Connection During a Global Pandemic , we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services like Zoom to support previously in-person interactions. A strong presentation can drive traffic, generate leads, and create conversions.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed. Give short tutorials.

Video Marketing 119

Video Marketing Viral Marketing Allocation Trends 119

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Promotion Strategy. 1:1 Video Calls.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

Biznology

JUNE 4, 2018

The need for mid- and late-funnel video for sales enablement. In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Know Your Consumers.

Top of Funnel 161

Top of Funnel Conversion Video Marketing Content 161

Marketing Insider Group

OCTOBER 20, 2020

You need to select the right topic and design an engaging presentation to ensure your audience understands your value. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Plan to Present a Business-Focused Topic. Prepare Your Presentation.

Webinar Metrics 347

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 347

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. That was 40 years ago this year, and although radio stuck around it’s just become routine for us to expect video along with the audio. Many videos, many views. The pandemic drives changes.

Video Marketing 118

Video Marketing Cross-Selling Youtube Lead Ranking 118

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. For brands, this presents an opportunity.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vidyard

AUGUST 4, 2021

Use more video. business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. When shown a video message, respondents tended to enter a happy, pleased, or alert state and feel less fatigue.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Biznology

OCTOBER 11, 2017

Are you one of those marketers wondering where and how to use video effectively? Video platform managers and solutions marketing analysts tell me that “where should I use video?” Convert articles and blog posts to video. Beef up your video content. Video is a great way to spread the word.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. Bite-sized videos. Cross-promote your Instagram posts across other networks. Ramp up your content production. Ramp up your content production.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Hinge Marketing

JULY 30, 2020

So, in this two-part video blog, Liz Harr is going to be talking to you about 10 marketing strategies that really deserve prioritized attention because they really work. So, in this two-part video blog, I’m going to be talking to you about 10 marketing strategies that really deserve prioritized attention because they really work.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Video Marketing Planning 93

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Influencer promotion of products, features, or assets: When influencers speak knowledgeably about your company’s offerings, or help showcase them, it can help audiences see the value in unique ways.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. .

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Sharpspring

SEPTEMBER 13, 2020

Video marketing is a powerful and dynamic marketing tool, and if you’re not yet including it in your marketing strategy, we guarantee you’re missing out. Simply put, effective video marketing works to increase your web traffic, conversion rates and social engagement.Not convinced? What Is Video Marketing? Record your video.

Video Marketing 66

Video Marketing Marketing Automation Services Marketing & Strategy Click Rate 66