Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Valasys

MAY 6, 2021

As internet marketers are using world-wide-web to advertise their message or product, the realm of the B2B marketers has been revolutionized. People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Pet360 Social Media Manager & PR Specialist, Jon Steiert. Karlijn1903 Tweet This. jwsteiert Tweet This.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. million views on YouTube.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

ClearVoice

JANUARY 10, 2020

Human interest stories can also go a long way in bolstering your PR strategy — reporters will take notice if you introduce a story or idea they haven’t covered yet. Whether it’s Facebook, Instagram or YouTube, these viral destinations allow you to connect, in real time, with past, current and potential customers.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Hubspot

SEPTEMBER 15, 2020

Here, let's dive into six common use cases for live streaming, as well as how some major brands use live streaming to promote new products or reach new audiences. For instance, if you feel the questions are going to be product-specific, consider asking a Product Manager or Product Developer to answer questions.

Examples 101

Examples Ad Building Brand Identity Branding 101

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). PR bridges the gap between the customers, the media and you/your client. For example, advertising and PR work together. Think About Inbound AND Outbound PR. B2B PR can be used as an inbound marketing tool too!

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Contently

APRIL 12, 2019

Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. Janine Robertson, a PR and marketing manager for Insect Shield, said transparency continues to remain important if things go wrong. Admit your mistakes, then fix them.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Hinge Marketing

OCTOBER 17, 2019

In fact, we define “brand” as the product of your visibility and your reputation. For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. I soon found a YouTube video titled “Do Not Support The [ __] Association”. So it pays to be prepared.

Work Management 48

Work Management Marketing Management Service Media 48

Brandwatch Marketing

OCTOBER 5, 2020

Create extra avenues to sell and promote your products. For example, if you sell a product or you’re a charity, you’ll have very different approaches. ProductCo sell some very famous products in physical stores. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. For-profit example.

Social Media 105

Social Media Social Marketing Media Planning 105

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Rob Ousbey, VP Product, Moz. Robin Lord, Consultant, Distilled.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Marketing Insider Group

NOVEMBER 21, 2013

Who created content that didn’t just pitch their products. It was produced to educate children on train safety and quickly became a social and viral sensation after it was released late last year. The video has racked up 65 Million pageviews on YouTube. And recognize the success of those brands who got it right.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Rob Ousbey, VP Product, Moz. Robin Lord, Consultant, Distilled.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Hubspot

JUNE 2, 2013

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. Check out this week''s roundup to see what happened.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Webbiquity

MAY 30, 2010

Advertising & PR. Billy Mays’ Resurrectifier Commercial – YouTube. Jimmy Kimmel explains how late pitchman Billy Mays is able to keep selling products even after his untimely passing. Resco Packer-Viking Week – YouTube. VerticalResponse – Nuthin’ But an App Thang – YouTube.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. (I It has been blowing up the charts since it’s debut and you [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

LeadSquared

FEBRUARY 10, 2016

It doesn’t necessarily has to go viral. Any YouTube hacks for video marketing? You can listen to this guest session by award winning viral video marketer Aashish Chopra from ixigo. by strategic content I mean, PR story, corporate news, etc.). a) For searchability – Blog posts, YouTube videos.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Contagious. Contagious: Why Things Catch On – Jonah Berger.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Outgrow

FEBRUARY 25, 2021

A growth hacker works at the intersection of product, marketing, and data. However, a product-market fit is necessary before jumping on to any of these growth hacking strategies. This means — your product should solve a critical pain point of a target audience. Pre-launch marketing is highly product-led. The best part?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Brandwatch Marketing

OCTOBER 5, 2020

Create extra avenues to sell and promote your products. For example, if you sell a product or you’re a charity, you’ll have very different approaches. ProductCo sell some very famous products in physical stores. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. For-profit example.

Social Media 52

Social Media Social Marketing Media Planning 52

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Optinmonster

APRIL 27, 2020

The truth is that if you want new leads, you need to learn how to promote a product to maximize conversions. That’s why we’ve created this list of 15 of the best strategies to promote your product. The Crucial Ingredient Before You Promote Your Product. How to Promote a Product: 15 Strategies. Trust signals.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch. New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. Not knowing anything about the brand, the person, the product -- that’s not going to help you drive business. Absolutely.

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Hubspot

MARCH 1, 2011

His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. It suggests the final product will be easy to consume by the general audience. Tools for Crowdsourcing Content.

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Quite simply, Blendtec found a way to position their product as something truly fascinating. Or yoga pants?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. million views on YouTube. What made this campaign remarkable? milk is pretty boring.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Single Grain

AUGUST 27, 2020

If you’re considering looking into sponsoring a trade show or local event, MMX maintains a database of cannabis-industry trade shows and conferences: c) YouTube Channels. YouTube sponsorships have become increasingly popular in recent years. Or maybe the host will mention your product in a video.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

Online Marketing Institute

JUNE 30, 2009

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Sword and the Script | B2B

JUNE 14, 2022

This reminds me of a situation years ago, when a couple of colleagues of mine lobbied successfully, to produce a product video. When the video was finally done, it was published on YouTube and embedded in emails and a product page. Most marketing videos aren’t going viral.

Cost 91

Cost B2B Marketing Video Marketing Planning 91

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. They monitor SM and help customers and noncustomers alike.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Brandpoint

JUNE 12, 2019

Product pages: Does your video talk about a product or service you’re offering? Explainer videos, case studies and tutorials can be featured directly on product pages to move your leads further down the sales funnel. If the video goes viral, that’s just icing on the cake. Guest blogging.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Huptech Web

OCTOBER 13, 2023

Public Relations (PR): Getting your name in the headlines, press releases, and other media talk. Hybrid Channels Channels that can be a mix of owned and paid, depending on how you strategize your plans such as; YouTube Channel: Creating your content or using YouTube ads to promote your content and increase your visibility.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52