Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Furthermore, 26% listen to podcasts every week.

Advertising Channels 131

Advertising Channels B2B Marketing Planning B2B 131

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Biznology

MARCH 27, 2020

This webinar, featuring by our CEO Jen McClure and Senior Advisor David Schlesinger continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. In the polling we did of participants, here are the results: How are you feeling personally? The post Webinar: Now, Lead! New ways of living.

Webinar Metrics 118

Webinar Metrics Lead Ranking Leads Lead 118

ConvertKit

JULY 15, 2020

3 types of polls you can use in Instagram Stories. 6 creative ways to use Instagram polls. How to do a poll on Instagram. Start growing your audience with Instagram Polls. But even for me, it's hard to swipe past an Instagram Story poll without responding. 3 types of polls you can use in Instagram Stories.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Biznology

APRIL 17, 2020

This webinar, featuring by our Senior consultants Dana Look-Arimoto and John Sigmon , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. Visit Dana’s website to access her podcast, new quiz and work-life integration @ home program to help you claim work-life integration victory! Poll Questions.

Webinar Metrics 145

Webinar Metrics Work Management Consulting Lead Ranking 145

Heinz Marketing

APRIL 24, 2021

Account-Based Podcasting: The New ABM? So here is an add-on to your ABM strategy: account-based podcasting. 9 Mistakes to Avoid When Marketing or Hosting Your Next Webinar, According to Experts. 9 Mistakes to Avoid When Marketing or Hosting Your Next Webinar, According to Experts. You have to become…a typo.

B2B Thought Leadership 117

B2B Thought Leadership B2B Account Based Marketing ABM 117

Heinz Marketing

MARCH 6, 2021

11 Webinar Etiquette Tips for Presenters & Attendees. With how much time we’ve spent in webinars over the past year, it might be time to brush up on some etiquette. Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010. Thanks for your insight, Martina Bretous.

Intent Data 132

Intent Data Intent Webinar Metrics B2B 132

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Contently

APRIL 26, 2020

To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time. After hosting and producing dozens of webinars over the years, I’ve definitely gotten more comfortable. All good webinars need unique subject matter and a strong narrative that captivates the audience.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

illumin

FEBRUARY 29, 2024

Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign. Sign up for the webinar – March 20, 2024

Webinar Metrics 105

Webinar Metrics Advertisements Advertising Trends 105

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. You remember podcasts limping along for the 10 years before they kicked into another gear with the NPR show “This American Life” and its 2014 investigative journalism series “Serial.” were podcast listeners.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Didn’t make the live webinar? See the poll on LinkedIn.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Bannersnack

MAY 12, 2022

15 minutes read With over 750 million professionals where 4 out of 5 members are decision-makers, LinkedIn can help you promote your brand to the right audience or generate leads. The post [Webinar] How to Leverage LinkedIn Advertising and Generate Leads for Your Business appeared first on Creatopy Blog.

Webinar Metrics 98

Webinar Metrics Advertising Agencies Linkedin Advertisements 98

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. How do we get buy-in for this process of planning and prioritization in content strategy?

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

illumin

MARCH 26, 2024

During our May 21 webinar, we’ll walk through this evolution and show how Spaceback brings social creative to programmatic and how their partnership with illumin lets even more advertisers gain access to more authentic creative units. Sign up for the webinar – May 21, 2024

Outgrow 59

Outgrow Webinar Metrics Advertising Agencies Banners 59

ClearVoice

SEPTEMBER 22, 2023

5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024. You can do this by creating online articles, hosting webinars, and sharing tutorials on cybersecurity measures and best practices.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Leadspace

JUNE 20, 2019

Whether this is reading blog posts, checking out case studies, or listening to podcasts, marketers constantly need to be digesting content and information about improving their own tactics and strategies for the companies with which they work. The Social Media Marketing Podcast. The Science of Social Media. Marketing School.

Best Practices 103

Best Practices Copywriting Paid Search Agency Marketing & Strategy 103

Martech

MAY 18, 2023

It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success. Whether you’re hosting a webinar, podcast, metaverse event or a web-based meeting, events provide a unique opportunity to engage with potential leads. Get MarTech!

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 105

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Across webinars. Facebook Live and podcasts. Basic Ways to Promote Your Webinar. More Creative Webinar Promotions.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Biznology

MARCH 12, 2020

This webinar, featuring by our Senior consultants Mark Dollins and Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. The post Webinar: The Value of Employee Communications During the COVID-19 Crisis appeared first on Biznology.

Lead Ranking 104

Lead Ranking Webinar Metrics Lead Scoring Consulting 104

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Here are some key metrics to consider: Website traffic.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

Biznology

MAY 27, 2020

Poll Questions. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

Digital Transformation 138

Digital Transformation Webinar Metrics Consulting Work Management 138

Valasys

FEBRUARY 13, 2024

It transcends traditional marketing methods by harnessing data-driven strategies, innovative technologies, and personalized experiences to attract, engage, and retain clients. Therefore, communication strategies should primarily target new prospects and their influencers, while also reinforcing relationships with existing customers.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. 83% of marketers surveyed recently have said “video is becoming more important” as being an essential part of their content strategy.

Video Marketing 89

Video Marketing B2B Marketing Planning B2B 89

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Heinz Marketing

MARCH 12, 2019

We’re now four weeks into the Road to Webinar Success! After having covered Panel Webinars , Webinar Operations , and Internal Alignment , it’s time we shift our focus to using webinars to build an ABM program. Why should you use webinars to build your ABM program?

Webinar Metrics 57

Webinar Metrics Account Based Marketing ABM Ad Building 57

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

Industrial Marketer

MAY 8, 2023

There’s a general acceptance that using B2B marketing webinars can be a successful strategy for manufacturers to drive lead generation, engage with prospects, and build thought leadership. Read more » The post How to Get Started With B2B Marketing Webinars appeared first on Industrial Marketer.

Webinar Metrics 52

Webinar Metrics B2B Marketing B2B Thought Leadership B2B 52

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM Real Story Group Contact Apoorv Durga, Ph.D.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Terkel Marketing

JANUARY 11, 2023

What’s the best content marketing podcast? From Content and Conversation to Serpstat Webinar, here are 13 answers to the question, “What is your favorite content marketing podcast that business leaders should tune into?” The post What are the best content marketing podcasts? appeared first on Terkel.

Content Marketing 40

Content Marketing Best Practices Content Webinar Metrics 40

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Outgrow

FEBRUARY 5, 2024

We recently interviewed Vitor Asseituno for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Let’s give the KPI to adapt to all protocols. I remember talking to one of our marketers and said, well, let’s do a webinar. So let’s do a good webinar.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52