Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. But the real basic definitions are linear is broadcast television and cable.

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First-Mover Advantage Cable Television marketing Broadcasting 52

Choozle

NOVEMBER 9, 2021

Read the highlights and listen to the full podcast below. During the winter season and Q4, there are naturally many more people who are spending their time inside and watching television on their favorite streaming services. Television, in general, is such a different ad environment compared to other digital strategies.

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Television marketing Advertisements Advertising Customer Surveys 80

Digilant

MARCH 10, 2022

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

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Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. I got into podcasting during its first wave in 2005. Instead of conventionally announcing a series of TVs, we pretended we were launching a television series, employing all the standard elements one would expect.

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Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. Marketing is an industry that has exploded in a million directions.

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Top of Funnel Lead Ranking Lead Scoring Leads 161

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. Google plays the long game better than any company, maybe in history.

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Google Paid Search Agency Television marketing Ads 147

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts.

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Advertisements Advertising Trends Paid Search Agency 105

Webbiquity

JULY 30, 2020

For example, you may want to advertise on podcasts relevant to your event. Radio and television ads may also help you out. Email campaigns can be an especially powerful tool for helping you nurture leads towards deciding to attend your event. You should also take advantage of newer advertising methods.

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Planning Event Marketing Marketing Plans Blast Campaigns 332

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it.

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B2B Marketing Practices B2B SMS 336

Choozle

NOVEMBER 9, 2021

Read the highlights and listen to the full podcast below. During the winter season and Q4, there are naturally many more people who are spending their time inside and watching television on their favorite streaming services. Television, in general, is such a different ad environment compared to other digital strategies.

Television marketing 52

Television marketing Advertisements Advertising Customer Surveys 52

ClearVoice

MAY 14, 2021

For example, paying for a television advertisement during the Big Game or the premiere of a hit series will cost a pretty penny, and It may not be niche enough to reach the ideal user for the business. Common marketing vehicles: Television: Product placements, advertisements, news features.

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Advertising Agencies Planning Television marketing Paid Search Agency 52

Zoominfo

JANUARY 21, 2019

6 out of 10 people prefer online video platforms like YouTube to live television. The Ultimate List of Marketing Podcasts. Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Read: The Ultimate List of Marketing Podcasts. 400 hours of video are uploaded to YouTube every minute.

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Planning Work Management Zoominfo Storytelling 164

ClearVoice

FEBRUARY 1, 2022

Alex Wolf, Host of The Alex Wolf Podcast. Her Podcast, The Alex Wolf Podcast, will have you listening for hours, leaving fans anxiously anticipating the next season. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more.

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First-Mover Advantage Thought Leadership Youtube Television marketing 98

QuanticMind

MAY 25, 2023

But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging.

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Advertisements Advertising Television marketing Terms and Conditions 89

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore., Portland, Ore.,

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. And the one medium that’s been left out of that up until now has been television. And so the key thing is that CTV is still in its early stage.

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Advertising Mediums Advertising Agencies First-Mover Advantage Advertisements 52

Porch Group Media

JANUARY 2, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. What’s happening is people are settling for the reach extension that they get from connected television which is a TV mindset.

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Ad Frequency First-Mover Advantage Campaigns Advertising Agencies 52

Insider Interviews

MARCH 3, 2020

So, being "raised in radio" explains a little about the origins of this podcast - interviewing those in the media, marketing, advertising and entertainment industry. Because after following in my dad's footsteps to a radio career, I also found my own footing in television, publishing.and, yup, digital audio. I'm a radio brat.

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Television marketing Advertising Agencies Paid Search Agency Ad Agencies 40

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. For 71% of all television programs, more tweets didn’t equal more eyeballs on the TV show. Is Social TV Overrated?

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Twitter Research Television marketing Bandwidth 136

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Jay is the founder of [link] and host of the Social Pros podcast.

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Television marketing Skype Social Media Public Relations 138

Choozle

FEBRUARY 12, 2021

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. Listen here or wherever you get your podcasts, and see below for the full transcript. We cover: The advantages of CTV over linear TV. And lots more.

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Buy Cable Advertising Agencies Television marketing 65

Porch Group Media

OCTOBER 26, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. But if you look downstairs where the television is, the message there might reach everybody in the household. Luci: Why are you different from some of the other data providers and marketing service organizations?

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First-Mover Advantage Personalization Multi-Channel Acquisitions 52

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

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Television marketing Broadcasting Cable SMS 162

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. The YouTube app has been available on televisions for quite some time, basically since the advent of Roku. Brand bringing this trend to life: Sports Illustrated’s Mile High Huddle podcast. Brand bringing this trend to life: Spotify.

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Youtube Trends Marketing & Strategy Content 139

Content Standard

APRIL 1, 2022

Samsung launched platforms like Samsung Business Television and the Business Disrupted podcast to inform their customers about big-picture topics, like the connected supply chain, the future of mobile security technology, and how to develop stronger IT leadership.

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Brand Identity Branding Ad brokers Thought Leadership 94

Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. They can put an ad at the top of the funnel for branding through CTV, but then also measure the impact all the way down the funnel.

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First-Mover Advantage Top of Funnel Digital Marketing Funnels Advertising Funnels 52

Convince & Convert

JANUARY 28, 2015

JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life.

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Twitter Television marketing Demographics Social Media 129

Convince & Convert

JANUARY 10, 2014

Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) Read on for some of the highlights and tweetable moments, or listen to the full podcast. You’ll have to listen to the podcast to find out. Jay is the founder of [link] and host of the Social Pros podcast.

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Curation Television marketing Content Skype 131

Onalytica B2B

DECEMBER 11, 2017

He is the co-host of The Marketing Companion , one of the top 10 marketing podcasts on iTunes. Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS.

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P2P Ad brokers Social Media Word of Mouth 164

Crimson Marketing

SEPTEMBER 24, 2014

Last year in the USA, the public spent more time on digital platforms than they spent watching television, making for the first of such a significant channel shift since the 1950s. The post Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast] appeared first on.

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Advertising Channels Facebook Merchandising Verticals 100

Hubspot

NOVEMBER 25, 2019

When they work with influencers on content seeding, they choose platforms their target audience is interested in, like my favorite podcast, True Crime Obsessed (TCO). When I heard ads for FabFitFun on TCO, I was immediately interested in the brand and what it offers, so I followed the link in the podcast subscription.

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Examples Advertising Agencies Content Class 95

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Jay is the founder of [link] and host of the Social Pros podcast.

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Television marketing Curation Social Media RSS 131

readwrite

JULY 18, 2019

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side. Be choosy about the podcast host.

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Paid Search Agency Advertising Agencies Ads Television marketing 58

B2B Digital Marketer

MARCH 30, 2023

The spunky startup got on the radar of local business leaders in Phoenix, and Jay was next tabbed to start a full-service Internet business for the owners of a local television, radio, and magazine conglomerate. Undeterred, he pressed on and Internet Direct experienced breakaway growth.

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Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Convince & Convert

APRIL 21, 2013

Given my travel schedule and general lack of patience, I don’t watch much live television. More than 60 years past the invention of the television ad, and THIS is the best we can muster? This should be the star of a television commercial. Jay is the founder of [link] and host of the Social Pros podcast.

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Television marketing Paid Search Agency Broadcasting Thought Leadership 134

Crimson Marketing

AUGUST 19, 2014

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology. Podcast] appeared first on. Marketing Technology Podcasts' He holds a MBA in Marketing and Management, and a B.S.

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CMO Marketing Management B2B Thought Leadership Cable 100

readwrite

JULY 18, 2019

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side. Be choosy about the podcast host.

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Paid Search Agency Advertising Agencies Ads Television marketing 52