Marketing Insider Group

JULY 28, 2015

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. He is also on the bleeding edge of monitoring the state of podcasting, and according to John, has a knowledge of music that makes him the most interesting man on earth. What is Marketing Over Coffee ? David Meerman Scott.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

LeadsRX

NOVEMBER 30, 2021

Using LeadsRx Journey, app developers can properly value all mediums, including TV, podcasting, OTT, radio, digital ads, and more to accurately understand paths-to-purchase previously hidden by last digital touch analysis. Connect with LeadsRx on Twitter , Linkedin , and Facebook. # # #. Fishburn PR for LeadsRx. Jeff Fishburn.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Tags: PR Buzz Marketing.

PR 100

PR Marketing Management Buzz Startups 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore., Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Convince & Convert

MARCH 29, 2016

Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training. She joins the podcast today to talk data, measurement, and real influencer action. Meritus Media.

PR 80

PR Training Advertising Agencies Paid Search Agency 80

Martech

NOVEMBER 21, 2023

If Benioff can pick up some personnel it would be a PR win and a big boost for its own AI efforts. On Monday, Sutskever had a change of heart, saying on X/Twitter that he regretted taking part in the ouster. Listen closely and you can hear 1,000 podcasts on the topic waiting to be born. Got all that? Real concerns.

Marketing AI 109

Marketing AI SME Salesforce.com PR 109

Biznology

MARCH 13, 2018

I was just listening to Israeli historian and a tenured professor Yuval Noah Harari interviewed by Russell Brand on episode 48 of the Under the Skin podcast, (Yuval) Noah’s Arc – What Is The Future For Sapiens? According to the podcast, reality isn’t real, it’s merely and simply a very fragile, consensual, group fiction.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Outgrow

SEPTEMBER 8, 2022

We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So just activity on social media, Facebook, Instagram, and Twitter, might not have a major effect, but some effect because your brand name is out there.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Facebook, LinkedIn, Twitter, etc.). PR Strategy. PR allows businesses to use stories to draw in and engage with the target audience groups.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Webbiquity

OCTOBER 22, 2020

Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. If your customer stories are newsworthy, hire a PR company to arrange coverage such as newspaper and radio interviews, which are a great way of getting your name out.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Optinmonster

DECEMBER 21, 2023

Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. In most cases, podcast hosts are always looking for new guests to invite to their show. Alternatively, you can also sponsor ads on relevant podcasts in your niche. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Convince & Convert

JULY 6, 2015

So if anything does happen after this—and obviously one of the reasons I chose to help with the podcast here–is because it also starts with the letter S.” At that point he would have said that PR was smoke and mirrors and would prefer a 30-second ad with a call to action any day. The Whole Picture. B2B & B2C.

PR 139

PR Paid Search Agency Advertising Agencies Skype 139

Onalytica B2B

DECEMBER 11, 2017

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. Too many companies all doing the same thing.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Navigate the Channel

NOVEMBER 9, 2023

One way to do this is by featuring members of your team in videos or podcasts. A recent survey from Cision-PRWeek noted that 88 percent of respondents said that Facebook was the most effective social media network, followed by Twitter at 72 percent and Instagram with 52 percent. If not, how should you choose which ones to utilize?

Public Relations 65

Public Relations Social Media Paper FAQ 65

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Overseeing organic Facebook and Twitter is one thing. In those years, nearly all social media content was written (with a side order of UGC photography).

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

ClickZ

SEPTEMBER 23, 2022

He created Racepoint by merging two companies – Racepoint Group (a PR and PA consultancy) and Digital Influence Group (a media marketing and creative services company) – to create a content-driven marketing strategy and services leader. Join the conversation with us on LinkedIn and Twitter.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

BenchmarkONE

JULY 20, 2022

As a serial entrepreneur and early backer of Twitter, Gary Vaynerchuk knows what’s up when it comes to building a business. As a strong proponent of the value of content marketing, Gary hosts an extremely useful podcast alongside inspirational (and educational) posts and Q&As on all of his popular social accounts. Gary Vaynerchuk.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Multi-Channel Social Media Stats 131

KoMarketing Associates

SEPTEMBER 28, 2016

What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. Most businesses don’t have the budgets to pay for professional videos or pay a PR team but these guys will show us how anyone can do it. Geoff also promised some live demos which are always cool.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

ClickZ

MARCH 14, 2022

If it’s treated as an afterthought, you face the risk of alienating your audience, and in some scenarios, even see marketing failures that turn into PR nightmares. Subscribe to the ClickZ newsletter for insights on the evolving marketing landscape, performance marketing, customer experience, thought leadership, videos, podcasts, and more.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Book Giveaway!

Practices 167

Practices Best Practices Paid Search Agency Skype 167

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. “I became suspicious of some of this individual’s answers and then reaching out to them via Twitter DM,” Lee recalls. Vetting Sources: Bloggers and Podcast Guests. The Lesson.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. Join the conversation with us on LinkedIn and Twitter.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Please Support Our Sponsors. “Gosh,” he says.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. By creating pages on the social channels (such as Facebook or Twitter) your audience uses, you set up another platform to help spread awareness of your brand.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Convince & Convert

JUNE 13, 2014

During the 13-hour live broadcast , Arby’s gave away $20k in prizes and engaged with watchers on Twitter. Peter points out that a PR stunt for the sake of a PR stunt is pointless. This is an interesting case of creating an opportunity to use real-time marketing, rather than waiting for one to arise. Richard Branson.

Social Media 142

Social Media Media Plans Service Planning 142

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. “We try to have Twitter and email conversations that go beyond Adobe. This could take the form of a blog post, interview, webinar or podcast. it’s a real give and take.”

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Convince & Convert

MAY 10, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. ” segment on the Social Pros podcast a few months ago. Scott Gulbransen, H&R Block @sdgully. Holy Social!

Social Media 143

Social Media Activities Media Skype 143

Convince & Convert

MARCH 16, 2016

The brilliant and talented Gini Dietrich, CEO of Arment Dietrich, author and founder of Spin Sucks, and co-host of “Inside PR.” Spin Sucks” is a book and blog dedicated to the professional development of all things communications, and “Inside PR” is podcast interested in exploring the state of public relations.

PR 95

PR Public Relations Advertising Agencies Paid Search Agency 95

ClearVoice

FEBRUARY 19, 2021

If you spend any time in marketing or PR groups, it’s been impossible to avoid curiosity and chatter about a new app called Clubhouse. You may not be able to participate, which makes the experience more podcast than interactive chat, but at least you’re not stuck outside requesting permission, as with a Facebook group. The bottom line.

SME 80

SME Social Media Cross-Selling Work Management 80

Convince & Convert

MAY 11, 2016

Jeff dives deep and bares it all as he delves into the impatience that drove him to become an entrepreneur, the growing role PR is developing in partnership with influencer marketing, and the long-term planning and approachability that has helped him maintain and grow relationships that can be leveraged effectively. BarrettAll Podcast.

PR 86

PR Thought Leadership Advertising Agencies Paid Search Agency 86

Biznology

MAY 10, 2017

For example, Madalyn Sklar is considered a Twitter influencer because she has a great social following across her social channels and is a recognizable personal brand in the social media industry. If your target audience is filled with social media marketers who are trying to learn how to use Twitter better, Madalyn is your go-to influencer.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Adobe Experience Cloud Blog

JANUARY 6, 2017

Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. He’s always on Twitter sharing what’s new and trending. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0