Zoominfo

MAY 25, 2022

Companies are investing billions in business intelligence (BI) to help solve this problem. Investing in Business Intelligence The world of sales has changed. They were able to fully automate the process of data gathering, cleansing, and delivery by using ZoomInfo’s Enterprise API in Europe.

Zoominfo 100

Zoominfo Business Marketing Analytics Tools Intent Signal 100

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Lead management.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

ClickZ

OCTOBER 22, 2020

Data capture is the beginning of digital intelligence. One thing that helps — headless architecture that supports omnichannel delivery and data collection. Which leads to another not-so-surprising reality — 8 out of 10 marketers struggling to create enough content. Expansive intelligence enables experiences that connect.

Content 129

Content High Quality Lead Paid Search Agency Advertising Channels 129

Salesforce Marketing Cloud

OCTOBER 23, 2023

There are conversations that we need to be having with executives and senior executives to enlighten them on where there is opportunity and think beyond what we used to be able to do with just human intelligence. Learn the basics of AI for business Take the first steps to see how artificial intelligence can meet your business needs.

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Biznology

JUNE 9, 2021

With the power of enterprise artificial intelligence to streamline supply chains and predict outcomes, better business is just around the corner. The power of enterprise artificial intelligence. Artificial intelligence represents the power of a computer system to perform functions formerly requiring a human brain.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. Types of Content Automation Tools Social Media Scheduling Tools: These tools automate the process of scheduling and publishing content on social media platforms.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBrief - Marketing

JANUARY 23, 2024

Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 CTV devices, such as smart TVs, Xbox and PlayStation game consoles and other streaming devices, have become increasingly popular among viewers, leading to a decline in linear TV viewership. billion in 2024.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

PureB2B

JANUARY 3, 2022

Table of Contents Introduction Ad Delivery Done Right Four-Step Solution to Account-Level Engagement Target Account List Identification Precision Targeting Programmatic Ad Delivery Account-Level Reporting. Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

PathFactory

AUGUST 11, 2021

They also represent 51% of lead buyers and financial approvers — more than any other generational cohort. Content intelligence, powered by AI, converts content into rich data and insights, enabling organizations to deliver deeper levels of personalization buyers have come to expect. It’s not just Oracle.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Salesforce Marketing Cloud

JANUARY 5, 2022

Employee experience will take a lead in digital transformation plans — Mia Jordan , digital transformation executive, public sector. As the world’s largest employer and a large user of energy, the public sector now has an opportunity to lead the way in accelerating positive change. Here’s what they had to say.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Salesforce Marketing Cloud

JULY 25, 2023

Make shopping a breeze for your customers Grow your business faster and transform every step of the commerce journey with AI-powered insights, predictive intelligence, and personalization. Route managers can use AI to map out more sustainable delivery routes. Discover how on Trailhead, the free online learning platform from Salesforce.

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. Source: Lisa Loftis.

Marketing Automation Services 121

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 121

Martech

DECEMBER 14, 2021

The rise of Headless and Hybrid CMSs is revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. Are we able to sufficiently optimize content delivery speed so that it isn’t a hindrance to our SEO goals? Click here to download! Does our C-suite support this type of initiative?

CMS Development 96

CMS Development Enterprise Management Work Management Marketing Management 96

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. Let’s take a look at these platforms individually, and then see what makes them similar and what makes them different. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right?

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Dig deeper: What could disrupt the future of generative AI?

Marketing AI 121

Marketing AI Ethics Work Management Marketing Management 121

DealSignal

NOVEMBER 14, 2023

In a Nutshell Searching for high-quality, accurate leads without stretching your budget? Utilizing state-of-the-art machine learning algorithms, DealSignal extracts the most viable leads from an assortment of sources including social platforms, recent news, and professional listings. Turn your attention to DealSignal.

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Download the full MarTech Intelligence Report : Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide.

Touchpoints 95

Touchpoints Gartner Word of Mouth Loyalty 95

Martech

DECEMBER 23, 2022

It’s a customer engagement platform. It’s an experience platform. It’s a platform to help you market in the context of customer interactions. It’s a content marketing platform. It’s a SaaS-based platform for headless content delivery. It’s a modern SaaS CMS.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Industry CMS 104

Martech

AUGUST 29, 2023

However, the real reason was that it was targeted to the wrong audience, and the A/B test was not correctly configured within the buying platform. It combines marketing performance data with specific audiences and visualizations of the creatives running within their business intelligence solution.

Marketing Attribution 92

Marketing Attribution Creativity Analytics Paid Search Agency 92

Valasys

OCTOBER 4, 2023

In this digital era, companies have gut-wrenching competition to upscale their businesses and convert leads. Generate leads and sales: By sharing relevant and engaging content, you can attract your target customers and encourage them to contact you or make a purchase. And AI-powered tools can be a huge help.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Unbounce

JULY 7, 2021

This is also where we believe digital marketing finds itself today —on the cusp of something new that’s about to overhaul traditional processes, manual data-crunching, and tedious testing by partnering up with artificial intelligence and machine learning. ” Conversion Intelligence—A Smarter Way to Market. It’s scary out there.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Launch Marketing

AUGUST 23, 2023

The Rise of Artificial Intelligence Artificial intelligence has become a highly utilized tool by organizations in all industries, especially marketing. Using an agency as a primary or even secondary resource is a savvy way to ensure marketing efforts can keep up with lead generation, new product launches and cyclical sales cycles.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

SalesIntel

APRIL 28, 2022

Are you only seeking more sales, or are you also looking for fresh qualified leads? Manual data collection can lead to inaccurate data collection. Frequently, a better option is to employ a data intelligence tool to save time and obtain correct data for your ICP. The first method to collect the data is manual research.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Salesforce Marketing Cloud

APRIL 25, 2024

This can lead to business growth — even when you’re not at your best. And it takes supportive, smart technology — specifically an omnichannel CRM , plus connected data , artificial intelligence (AI) and automation. AI and automation make service delivery faster. Robust data platform. AI and automation.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Hinge Marketing

FEBRUARY 16, 2022

In this article, I’ll explain how these fast-growing firms have built their competitive edge with their pursuits, project delivery, recruiting and retention in mind, through four key areas: technology, talent, strategy, and marketing. Want to read the full report? Get access here. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Martech

FEBRUARY 8, 2022

While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing how to measure success and identifying where you are looking for improvements are all critical to know before jumping into the DXP buying process.

Digital Experience Platform 74

Digital Experience Platform CMS Development Marketing Management Paid Search Agency 74

Adobe Experience Cloud Blog

APRIL 24, 2018

Here are four key ways that AI platforms and technologies are changing the game for B2B marketers right now. Content: Delivery, Not Creation. Where B2B marketers can really flex some AI muscle is in content delivery. Great content is expensive and time-consuming to create. Social Media: Expand Your Audience.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

Valasys

MAY 1, 2020

On the 28 th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. Infogroup is a leading provider of real-time business intelligence solutions and customers’ data. The company was founded back in the year 1972 and is headquartered in Dallas, TX.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

6sense

JANUARY 19, 2022

In a recent webinar hosted by 6sense and PathFactory , attendees learned how the two companies’ platforms — especially when integrated together — can quickly and effectively help sellers meet and exceed buyers’ expectations with compelling, bespoke website experiences. PathFactory is an intelligent content platform for B2B marketers.

Personalization 62

Personalization Marketing Websites Marketing Management Webinar Metrics 62

Conversica

MARCH 13, 2019

This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards. The other winner was ignio – a cognitive automation platform. AI Awards Recognize Individuals, Products & Services.

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. Related content is information relevant to specific topics or user interests. Another example is RebelMouse’s AI-enabled CMS.

Marketing AI 109

Marketing AI Content Work Management Loyalty 109

Salesforce Marketing Cloud

FEBRUARY 14, 2024

See next year’s expert predictions in AI Your CIO job title could soon mean “Chief Intelligence Officer” — your machines could learn to speak like humans. Discover ways to effectively introduce new technologies to your team on Trailhead, Salesforce’s free online learning platform. And trusted AI as the only AI?

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Martech

JUNE 7, 2023

As a result, the delivery and consumption of video content have become more accessible than ever. It’s now a vital social media platform and poses a challenge to traditional search methods. Artificial intelligence There are already many tools powered by AI that can create videos in different forms.

Marketing AI 94

Marketing AI Advertising Channels Video Marketing Youtube 94

Martech

AUGUST 25, 2021

I was warned that there were supply-chain issues for this model (they couldn’t sell me the exact sofa in the store), and the delivery might take until August. Now, I’ve been updated and the delivery is pushed back to October. Shopify is an e-commerce platform to watch in the evolving social commerce space. Read more here.

Transparency 98

Transparency Work Management Marketing Management Merchandising 98

xiQ

MARCH 10, 2020

Realizing the needs of marketers, salespeople, and buyers, xiQ has painstakingly developed an end-to-end, AI-powered integrated sales and Account-Based Marketing platform. xiQ enables website and social media marketing and seamlessly connects to its sales intelligence platform. Intelligent Analytics .

CMS Development 96

CMS Development Marketing Budget Creation Marketing Budget Budget Programs 96

Liveintent

NOVEMBER 29, 2022

As brands strive to perform personalized marketing and advertising across devices, channels, and platforms, the resolution rate and quality of their operational CRM data is one of the most important deciding factors for success. Integrated directly with Salesforce, Identity Enrichment by LiveIntent is currently available on AppExchange.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62