Contently

AUGUST 1, 2019

And of course, I use a content calendar while working at Contently, using our very own platform. But the dirty secret of content marketing is that creating a content calendar is much harder than it seems. Each piece of content needs to map to your audience’s interests and your company’s business goals.

Bundling 130

Bundling Thought Leadership Content Template 130

Choozle

JUNE 2, 2022

Engaging, insightful, captivating content is at the core of effective digital advertising. Successful advertising content needs to create an experience that engages users quickly while providing them with the value they are seeking. Expanding proven content to new channels. Think about these statistics for a moment: 1.

Top of Funnel 75

Top of Funnel Advertising Agencies Paid Search Agency Funnel Advertising 75

Content Marketing Institute

APRIL 24, 2018

You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-form content – and create a map on how to blaze that trail the next time. Upon arriving at Colgate’s gum disease page , you’re pleasantly surprised by the depth of content.

Google 111

Google Content Paid Search Agency Keywords 111

Content Marketing Institute

OCTOBER 30, 2019

Pillar pages can help you create a user experience that works for visitors AND search engines. Continue reading → The post Which of These 3 Content Pillar Types Should You Build? appeared first on Content Marketing Institute. Learn three of the most common types and see them in real-life examples.

Ad Building 86

Ad Building Content Search Marketing Examples 86

Strategic-IC

FEBRUARY 12, 2019

What are pillar pages, what benefit do they offer and why should they form a part of your wider content strategy? What Are Pillar Pages? You can see an example of one of our pillar pages, outlining ‘What is ABM?’ But why should any marketer consider investing in such a weighty content asset? Image courtesy HubSpot.

Marketing & Strategy 69

Marketing & Strategy Content Account Based Marketing Keywords 69

Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? Pillar #1: Space. Pillar #2: Production.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Content Standard

SEPTEMBER 13, 2018

A recent blog post started making the rounds on social media, a local news station aired a spot last night that you could have sworn used clips from some of your video content, and your sales director keeps pestering you about getting a copy of a white paper your content team produced two years ago. The Four Pillars.

Top of Funnel 61

Top of Funnel Digital Asset Management Work Management Marketing Management 61

Kapost

APRIL 9, 2018

One of the most ineffective ways to plan a content strategy is to think in terms of one-off content. The post How to Plan an Integrated Marketing Campaign with Content Pillars appeared first on Kapost Content Marketing Blog. It’s far too easy for marketers to tall into the trap.

Planning 70

Planning Campaigns Content Marketing & Strategy 70

Outbrain

FEBRUARY 19, 2020

If you’re jumping in on this trend, there are many moving pieces to manage, and content is one of them. As you look to use content as a tool in the rebranding process, there are five pillars to focus on: Buzz. These pillars help you communicate with customers and employees alike, ushering your rebrand into the world.

Buzz 46

Buzz Paid Search Agency Thought Leadership Advertising Agencies 46

Zoominfo

OCTOBER 20, 2023

Three Pillars of Relevance To create high-converting emails for prospects, it helps to focus on three key pillars that ensure your message is relevant. In this persona-focused template, we apply the relevance pillars and concise, value-led tips into one tight, high-performing message. Here’s how to write yours, today.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. We love this example from the Content Marketing Institute. It’s the overuse and misuse of keywords in your content.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

DrumUp

MARCH 31, 2020

Reading Time: 7 minutes The new decade is on the rise, and with many technological advancements happening in the world in every aspect of businesses, content marketing has taken a new turn too. In the context of marketing, measuring results can be complicated. Where some campaigns can be very.

Marketing & Strategy 73

Marketing & Strategy Content Marketing Marketing Strategy Content 73

Martech

DECEMBER 18, 2023

Producing content variations like text, images and video. Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management. Digital asset management.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Tony Zambito

MAY 17, 2010

Similarly, the world of B2B Marketing and Content Marketing must contend with parity.    Businesses continue to be in receipt of multiple waves of marketing messaging, email marketing, demand generation, pay per click, and many new forms of social networking oriented content. 

Buyer Personas 100

Buyer Personas B2B Marketing B2B Content 100

NuSpark Consulting

SEPTEMBER 24, 2023

Learn more about the 3 Pillars of Lead Generation Search Engine Marketing Drive leads based on keyword intent. Inbound Drive leads by promoting your solutions and lead magnets within content your targets read online. Martech is constantly changing and updating; and that means keeping up to speed with these changes, to your benefit.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Topic clusters mean multiple pieces of content that all address the same topic from different angles. What is a pillar page?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Martech Advisor

OCTOBER 25, 2019

Are you struggling to create content that resonates with your target customers? Abhishek Talreja, Founder of Prolific Content Marketing explores five unique strategies to create audience-centric content, geared to get results for your business. In today’s times, almost every business is producing content.

Marketing AI 57

Marketing AI Content Analysis Buying Cycle 57

The Forward Observer

DECEMBER 22, 2023

Listen to the Interview… Links… Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb (Amazon) Christine Slocumb (LinkedIn) Clarity Quest Marketing Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

Content Standard

NOVEMBER 4, 2021

And how does content marketing fit into the equation? The Key Elements of Authoritative Content To start, there are some common characteristics that can help build brand authority. Strive for content that is: Altruistic (i.e., Content pillars are the core themes of your brand. Consistent (i.e., Practical (i.e.,

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Martech

OCTOBER 20, 2023

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Click here to view more MarTech webinars.

Tactics 112

Tactics SEO Campaigns Webinar Metrics 112

Marketing Insider Group

JANUARY 17, 2023

Optimizing your content is easy when you understand the why and how of internal link building. Since 68% of online experiences begin with a search engine, optimizing blog content with internal links is key to generating organic traffic . Content hierarchy. Quick Takeaways. Authority . Image Source: Terakeet. Drive Conversions.

Link Building 213

Link Building SEO Ad Building Lead Ranking 213

ClearVoice

JUNE 7, 2022

This is why FAQs make excellent blog content, especially during the content ideation process. More specifically, they can form the foundation of a cluster content strategy that keeps readers on your site, addresses their concerns and queries, and boosts your SEO. What is the primary purpose of a topic cluster content strategy?

FAQ 98

FAQ Content Education Trust Marketing 98

Benchmark Email

SEPTEMBER 29, 2022

An active email list is an essential pillar of email marketing. As a business owner that sends out emails regularly, you want an email list with contacts that engage with your content and purchase your offers for email marketing success, great ROI, and increased business revenue.

Advertising Benchmark 145

Advertising Benchmark Email Marketing ROI Contact Marketing 145

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

Contently

FEBRUARY 5, 2020

Planning a content strategy can seem overwhelming to a lot of marketers. In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. Pillars are the big topics your brand will cover. That’s one of the big questions we tackled in our free content strategy course.

Template 160

Template Organization Marketing & Strategy Content 160

Scoop.it

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. This is the foundation for all the content, visuals, and UX elements you’ll be adding down the road, so it’s important to build an efficient architecture first.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

Webbiquity

OCTOBER 21, 2020

The F our Pillars of Branding in the Digital A ge. As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. Notifications, promoted content, and mechanisms such as unlimited scrolling are designed to keep users engaged. Technology.

Brand Identity 292

Brand Identity Branding Mobile Advertising Touchpoints 292

Benchmark Email

NOVEMBER 1, 2021

Pillar pages should be an integral part of your content strategy. Creating pillar pages is one of the best ways to strengthen your SEO strategy, boost your website traffic, and generate more inbound links to your website. A pillar page is generally a detailed guide or helpful resource on a specific topic.

Advertising Benchmark 105

Advertising Benchmark SEO Traffic Resources 105

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

OCTOBER 24, 2023

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. You’ll also find links to surveys for each pillar that you can give your team to gauge where you are today. Read the previous article on Pillar 1, 3 ways to align marketers to business outcomes.

Planning 111

Planning Customer Satisfaction Advertising Agencies Paid Search Agency 111

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. What Is the Content Ecosystem Model? How Content Ecosystems Work. Topic Pillars.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Martech

SEPTEMBER 13, 2023

Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Rapid content generation using a combination of LLMs and internal data sets. Rapid content generation using a combination of LLMs and internal data sets. Specific capabilities.

Marketing AI 131

Marketing AI Enterprise Management Marketing Management Generation 131

DivvyHQ

MARCH 31, 2022

Even small content changes can make a big impact. In today's article, we're digging into some data, the pillars of conversion-centered design, and useful tips to consider. Are you looking to improve conversions on your landing pages? Let's go!

Landing Pages 137

Landing Pages Conversion Content Tips 137

Search Engine Journal

OCTOBER 5, 2022

What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure. The post Do I Write Separate Pillar Posts For Each Category? appeared first on Search Engine Journal.

Tips 88

Tips Content SEO 88