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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? We all have buyer personas that want something different from our product. All Act-On did was create specific content for their personas, and offer them the option to self-identify. And she’s right.

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B2B Marketing Plan Best Practices: 5 Simple Rules to Follow

Marketri

Many firms take segmentation to the next level – P2P (person-to-person) – by creating buyer personas and tailoring their marketing messages to similar groups of people within a target market. But, to keep our best practices simple, be sure to define your B2B company’s target markets in your marketing plan.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). I would select customers that fit your buyer personas, however the more, the merrier.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). I would select customers that fit your buyer personas, however the more, the merrier.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). I would select customers that fit your buyer personas, however the more, the merrier.

article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). I would select customers that fit your buyer personas, however the more, the merrier.

article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). I would select customers that fit your buyer personas, however the more, the merrier.