Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? We all have buyer personas that want something different from our product. Taulia did something similar with their P2P Super Heroes series.

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”.

B2B Marketing Plan Best Practices: 5 Simple Rules to Follow

Marketri

Many firms take segmentation to the next level – P2P (person-to-person) – by creating buyer personas and tailoring their marketing messages to similar groups of people within a target market.

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 52