Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.” And 27% are unsure of the outlook for their organizations.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 101

Research Case Studies Case Study Skype 101

Martech

AUGUST 24, 2023

The only enterprises making money are conference organizers and content publishers.” While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. The post AI-powered martech: This week’s releases and research appeared first on MarTech. Get MarTech!

Marketing AI 98

Marketing AI Research Digital Asset Management Enterprise Management 98

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 193

Relevance Research Opinions Content 193

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. The problem was that no one knew who they were.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Heinz Marketing

JUNE 29, 2022

In partnership with Bigtincan , we surveyed 206 professionals across multiple experience levels, company sizes, and industries to discover how teams are communicating the value of their solution in a way that addresses buyers’ wants, needs, and expectations, while simultaneously meeting the goals of their business.

Buy 101

Buy Research Correlation Training 101

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) And another 33% said it is somewhat important.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Heinz Marketing

OCTOBER 14, 2021

In collaboration with Mindtickle , we surveyed over 280 sales and revenue leaders to discover tactics, processes, and technologies today’s sales teams use to build comprehensive and effective sales enablement programs. Click here to access the full research report. By Jamie Montoya , Client Engagement Manager.

Research 120

Research Ideal Customer Profiles Training B2B Sales 120

Martech

JULY 22, 2022

In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. Forty-three percent of marketing organizations plan to offer more personalized content and offers in the year ahead. The post Research: Latest digital marketing trends to better connect with customers appeared first on MarTech.

Trends 115

Trends Research Planning Marketing & Strategy 115

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

KoMarketing Associates

JANUARY 2, 2019

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Regardless of company size, organizations should take the time to research which elements of digital strategy are most important when it comes to meeting customer needs.”.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

InsightSquared

MAY 25, 2021

Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy. To view the full report and research findings, please visit: [link] . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM? How research can humanize ABM? And there’s no sign of slowing down.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Platforms like the one in this example illustrate how organizations can gain additional insights into customer preferences and behaviors.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Look further down the list.

Consulting 157

Consulting Research Work Management Marketing Management 157

Circle Studio

MAY 7, 2020

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of research is better? The truth is, both types of research are valuable for informing business and marketing decisions.

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

Hinge Marketing

DECEMBER 11, 2019

A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. speakers were able to tell compelling stories based on insights derived from survey data. Relationships Between Research and Growth. The purchase was still fresh in my mind. .

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Ranking 69

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Marketing Insider Group

NOVEMBER 30, 2021

Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Paid vs. organic search traffic. Image Source.

Branding 301

Branding Brand Identity SERP Paid Search Agency 301

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. To adjust to evolving customer needs and demands, previous research suggests that more organizations have shifted their focus to agile marketing.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. The data used for the report was not derived from a survey or interviews, but from actual engagements with B2B content. in 2022 compared to 2021.

Research 52

Research B2B Paper Content 52

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. Previous research suggests that marketers are commonly faced with a limited budget to achieve their key initiatives. of the overall budget.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Ranking 63

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Engagio

JULY 16, 2019

But, what do the best B2B organizations do to find success with ABM? The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. The adoption of Account Based Marketing continues to rise. Who, internally, owns ABM?

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Branding Brand Identity 118

BenchmarkONE

MAY 14, 2020

We all remember doing research projects in school. They mostly entailed staring at your screen or notebook until you could muster up the motivation to start writing and organizing ideas. It would be simple if market research wasn’t needed. It would be simple if market research wasn’t needed. Market Analysis.

Research 81

Research SWOT Analysis Marketing & Strategy 81