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The ethics of AI-powered marketing technology


AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? However, AI also introduces a new legion of ethical considerations for marketers to navigate. Transparent privacy policies and easy-to-understand terms and conditions are essential.

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program


What is Ethical Optimization & Why Should You Care? What’s more… the GDPR was a precursor of other initiatives like the ePrivacy Directive and the California Privacy Rights Act. If you plan to comply with each new regulation when it comes out, you will stifle innovation in your business and will be running to avoid landmines.

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Why Use AI for an Invisible B2B Cybersecurity Arsenal


The European Union recognized the importance of data protection and implemented the General Data Protection Regulation (GDPR) on 25/5/2018 , to safeguard the customers’ data which legally regulated the process of their data acquisition, processing & transfer, to safeguard the privacy of customers. Wrapping It Up.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content


In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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Top GDPR Compliance Software


Disclaimer : This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. This means building data security and privacy into every aspect of your business's data management strategy. Pseudonymized data can help reduce privacy risks, but it is still personal data by this definition.

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4 Ways to Use ChatGPT to Grow Your Business

Single Grain

Compliance and ethical considerations : Make sure your referral program and ChatGPT interactions adhere to legal and ethical standards. Personalize the prompt to explain the terms and conditions of the program. ChatGPT can generate compliant disclaimers and opt-out language. Make any necessary edits.

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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

Ad-blocking apps, privacy regulations such as GDPR and the California Consumer Privacy Act (CCPA), and announcements by Firefox, Safari and Chrome to phase out third-party cookies all sealed the fate of the digital cookie. Consumers opt out, emails go bad or customers stop engaging with your emails.