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How Content Marketing Directly Improves Sales

Marketing Insider Group

However, that’s not what usually happens. Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Quick Takeaways. We Live in a Digital Marketplace. Information Is More Accessible.

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HubSpot Database Decay & Hygiene Strategy Made Simple

Envy

In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Before I show you what needs to be done to keep your database tidy, here’s why database decay occurs. Contacts that opt out of your email subscriptions often remain in the email list.

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Scaling personalized experiences: From anonymity to insight

Martech

The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. What strategies can increase the likelihood of form fills? In the digital age, personalizing the user experience remains a paramount goal for marketers.

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How does a company stand out in an existing market?

Tomorrow People

As one of the first companies to go completely cloud-based, the company disrupted the traditional CRM software market and offered a novel solution to businesses. B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. But how can you stand out when you have many direct competitors?

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

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Transactional SMS: The secret to improved customer engagement

Vision6

In this article we will explore what transactional SMS is, how it works, its benefits, real-life use cases and how businesses can leverage transactional sms to improve customer engagement. What is transactional SMS and how does it work? What are the benefits of transactional SMS?

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