Valasys
JULY 12, 2019
A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years.
Valasys
JUNE 18, 2019
The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Customers are targeted based on their GPS, Bluetooth & Beacons.
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Valasys
OCTOBER 10, 2019
Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).
Valasys
JUNE 24, 2019
According to a study by Salesforce, Geofencing is a technology that is compatible with 92% of the U.S.A According to a study by 99firms.com, 80% of the internet users own a smartphone & 67% of them check emails only on their mobiles. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1. Social Marketing: .
Valasys
AUGUST 27, 2019
According to a report by the Experian Marketing Study, 60% of the marketers don’t give the subscribers the option to select the types of emails they want to receive & according to Campaign Monitor merely 30% of the marketers allow their subscribers to decide how often they want to be emailed. Status quo Post-GDPR. According to imaginepub.
Valasys
SEPTEMBER 10, 2019
B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions.
Valasys
AUGUST 19, 2019
Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.
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