ConvertKit

NOVEMBER 22, 2021

This was the case for Cara Chace , who left her career as a Special Agent to build a digital marketing agency. How Cara Chace uses Pinterest opt-ins to grow an engaged email list. So I created a free PDF opt-in about the nine things your social media manager should be doing (this was before I niched into Pinterest).

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Optinmonster

OCTOBER 25, 2022

His opt-in forms were getting views after views, but the conversion rate was constantly 1% or under. If they accepted the offer, they had to opt-in to his newsletter in order to get access. In this case, we suggest you try 2 different campaigns: A Yes/No or simple Opt-in popup with a lead magnet about pet grooming.

Opt-in 69

Opt-in Conversion Opt-out Top of Funnel 69

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Tiecas

MARCH 11, 2024

Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales. Case Studies: Real-world examples demonstrating your capabilities in their specific industry are much more persuasive than vague claims.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. But you could also leave piles of money on the table for your competition to grab. Are you in business to get more opens and clicks?

Click Rate 105

Click Rate Budget Programs Case Studies Open Rate 105

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Share Case Studies. Aka, the dream leads.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Tomorrow People

MAY 24, 2021

However, ‘Data Stories’ throughout provide real-life examples of companies putting the data principles into action, linking back to case studies from Cognite. Access to the magazine is only possible after completing a contact form, generating a new opted-in lead. In-depth knowledge and analysis.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Martech

MAY 1, 2023

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. On the B2B side, if someone visits a blog post addressing a specific business challenge, an email with a case study about overcoming that challenge would add immediate value.

Ideal Customer Profiles 109

Ideal Customer Profiles Case Study Case Studies Opt-out 109

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. Hybrid names (e.g.,

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Marketing Insider Group

JUNE 7, 2023

Remember to focus on the metrics that demonstrate success in your case. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. In fact, it’s gotten more complicated in some respects. Core principles stay the same in marketing.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti has a network of ambassadors comprised of fans who opted-in to be part of their marketing program. Opt-In Power. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado. Image via Bhakti Chai.

Opt-in 160

Opt-in Planning Word of Mouth Case Studies 160

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. In this edition, we speak with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco.

B2B Thought Leadership 64

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 64

KoMarketing Associates

NOVEMBER 12, 2019

This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

SnapApp

OCTOBER 31, 2017

Another key decision: we opted to ungate all of our content related to the research (we’ve actually ungated all of our content at SnapApp, but that’s a story for another blog post!). As a marketing team, one of our key goals is to drive interest and engagement with our content at the top of the funnel. We came up with a theory.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. They make great talking points or case studies when talking to your boss, client, or team about blogger outreach that works. Look no further than this Huggies case study.

Blogger 152

Blogger Outreach Case Study Case Studies 152

Navigate the Channel

AUGUST 7, 2023

Case Studies: Successful Beacon Integration in B2B Marketing Healthcare Industry Case studies from the healthcare industry demonstrate how beacon technology enhances patient experiences during medical conferences and events, providing them with real-time updates and relevant information.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. Moreover, they can complement your other marketing strategies in substantial ways. Once you have the ideal customer persona, it’s time to actually find those people.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

FEBRUARY 8, 2024

More customizable controls for managing double opt-in. Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. Stronger currency management with new currencies API.

Enterprise Management 96

Enterprise Management Sales Qualified Leads API Hubspot 96

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. You know how difficult it is to boost sales with B2B lead generation tactics. But what do these measures entail? Step 1: Look For B2B Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Webbiquity

JULY 28, 2022

Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. They provide a sneak peek of the new products introduced in the mail, in this case using four distinct sections. Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Martech

DECEMBER 19, 2023

The DMA’s 2023 Consumer Email Tracker study found that only two of the fourteen possible actions consumers could take when they receive an interesting email will be attributed to email. 1, Google removed accounts people created over two years ago but never used. Let’s take a moment to talk about what’s happening now. That’s insulting.

Marketing & Strategy 113

Marketing & Strategy Opt-out CAN-SPAM Work Management 113

Zoominfo

APRIL 23, 2019

This will allow you to make a much more compelling case for your services when you follow up with them later. Due to the stringent compliance requirements for financial advisors, many choose to opt out of creating any social media accounts for their business. Read on for our guide to marketing for financial advisors! Find your niche.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

BenchmarkONE

APRIL 14, 2020

Some marketers choose to create a popup with no opt-out option because of desperation. Popups seem like annoying ads that unexpectedly appear when customers visit a page. In truth, when done effectively, they can help you score quality leads and a considerable amount of conversions. . Now, how can you use popups to get quality leads?

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

Optinmonster

FEBRUARY 15, 2024

You continue to build a relationship with that visitor based on the needs they expressed by opting in to your lead magnet. Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk. Of course, because you’re a SMART marketer.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. What Makes an Advocate Anyway?

Budget Programs 164

Budget Programs Word of Mouth Case Study Case Studies 164

Martech

JULY 24, 2023

But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. But study after study reinforces that when an acquisition form is up at the top, you get more registrations. Deliver it within the first two minutes after opt-in, and you’re creating an excellent brand first impression.

Budget Programs 88

Budget Programs Optimization Cross-Selling Opt-out 88

Thinkers360

FEBRUARY 28, 2024

In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. . The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

MARCH 25, 2022

Case in point: I used a home-share site to reserve a house for a birthday vacation. The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a long way away. I saw everything I hate about email. How can you hate email?”

Intent Signal 129

Intent Signal Opt-out Opt-in CAN-SPAM 129

Stevens & Tate

OCTOBER 18, 2023

While numerous agencies can operate remotely or cater to a global clientele, opting for an agency with a physical presence in your target market holds certain advantages. Request case studies or examples of campaigns they have executed for similar clients.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Martech

FEBRUARY 23, 2024

The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. Use case tagging. In the digital age, personalizing the user experience remains a paramount goal for marketers. Product and service tagging. Content type tagging.

Digital Asset Management 99

Digital Asset Management Personalization Enterprise Management Tagging 99

Sana Commerce

OCTOBER 24, 2023

Case studies: B2B portals in action B2B portals are best understood through real-world applications. The company partnered with Sana Commerce and Perfion, opting for Perfion’s Product Information Management (PIM) system. But what exactly is a B2B portal, and how does it relate to the broader realm of e-commerce?

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52

SmartBug Media

APRIL 24, 2023

The product itself is more broadly called facial tissue, yet many Americans opt to say Kleenex. It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. We’ve outlined the key steps below to take your content marketing strategy to the next level.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Optinmonster

DECEMBER 21, 2023

Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. Well-crafted opt-in forms can increase conversion rates by up to 785%. Here’s an example of a 2-step opt-in form by Creativindie : Wondering how to create forms or popups like these? SeedProd is the best landing page builder for WordPress.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Contently

SEPTEMBER 27, 2018

Some people have opted to give Facebook a second chance after it promised to increase security and ensure nothing like this will happen again, but for many others, this breach was too grave of an impasse after all that’s happened the last few years. In this case, apology flowers probably won’t cut it.

Facebook 140

Facebook Brand Identity Branding Social Networks 140

PureB2B

SEPTEMBER 16, 2020

These companies typically own their databases and utilize opt-in methods to ensure data quality. When looking at these different types of vendors, it’s worth looking at the case studies and reviews that support them. In the world of digital and social media marketing, one thing remains true- it’s hard. Can I do this on my own?

Vendors 110

Vendors Research Top of Funnel Tips 110