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EU hits Meta with $414m fine over advertising practices

Martech

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform. Why we care. Of course, the U.S. What happens next.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. Guest post by Priyanka Desai.

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12 Email Footer Design Best Practices

Litmus

Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. A clear unsubscribe link makes it easy for readers to opt-out of receiving your emails. Social media buttons. What key elements are required in an email footer? Preference center.

Design 97
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Email Marketing Strategies That Will Deliver Quick Wins

Vision6

Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples.

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The Benefits of Ai-Powered Lead Generation For Your Business With Data Privacy

Valasys

Many businesses make the mistake of marketing to everyone when they should target only those genuinely interested in what they offer. Lead generation refers to bringing in potential customers who have already shown interest in your company’s products or services. This is where AI comes in. What Is Artificial Intelligence?

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Are you trying to help your customers? Or fool them?

Biznology

You’ve probably heard about this social media stuff on the Interwebz. In the old days, we loved to have fine print and terms and conditions and and any number of lovely little “techniques” to get what we wanted at the expense of our customers. You can opt out. Photo credit: LarsZi.

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Significance of Influencer Marketing for Business Awareness

Valasys

With the growth of the business market excessively, the increases in the competition are also witnessed. It is the stage where a solid first point of impact needs to be created on people’s minds about your services. One of the trending and latest concepts that business people can focus on these days is influencer marketing.