Navigate the Channel

JANUARY 12, 2024

But the success of email marketing campaigns depends on various factors, with open rates and conversions being paramount. Let’s look at how AI-driven email marketing can substantially boost open rates and conversions, ensuring that your messages reach the right people and inspire action.

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

SendX

MARCH 18, 2021

Source: Measuring U With an NPS survey, a brand can get a broad idea of their entire marketing operations' effectiveness—i.e., It could be a low visitor-to-subscriber conversion rate, low open rates, low CTR, high unsubscribe rates , and more. The subscribers whose open rates are higher than the average.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

ConvertKit

AUGUST 16, 2021

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.9%. Delivery rate: 99.8%. The average open rate of all emails sent through ConvertKit was 30%. In July, ConvertKit sent over 1.3

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

ConvertKit

JUNE 16, 2021

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.97%. Delivery rate: 99.88%. The average open rate of all emails sent through ConvertKit was 29.2%. In May, ConvertKit sent over 1.3

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

InsightSquared

SEPTEMBER 21, 2020

That’s because those tools didn’t talk to each other—each operating at their own cadence, prioritizing their own activities. They just ran—suggesting content, tracking open rates, calculating a forecast prediction—all based on their own silos. . At best they wrote back a small portion to the CRM. Reporting isn’t enough.

Product 156

Product Marketing Automation Services Work Management Top of Funnel 156

Salesforce Marketing Cloud

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. AI is quickly revamping the way businesses operate and is here to stay, so it shouldn’t be treated as “just a phase.”

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

Webbiquity

JANUARY 18, 2024

Image credit: Andrea Piacquadio on Pexels It really helps if you first work to develop a deep understanding of those operational challenges to propose a solution that will address them in the most direct way possible. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 98

Work Management Marketing Automation Services Marketing Management Deliverability 98

SalesIntel

FEBRUARY 9, 2024

This blog focuses on the critical aspect of data quality management within GTM operations, with a specific emphasis on conducting thorough data audits. This process is essential for ensuring that the data you rely on for various business operations, such as sales, marketing, and customer engagement, is reliable and actionable.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SalesIntel

FEBRUARY 9, 2024

This blog focuses on the critical aspect of data quality management within GTM operations, with a specific emphasis on conducting thorough data audits. This process is essential for ensuring that the data you rely on for various business operations, such as sales, marketing, and customer engagement, is reliable and actionable.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Optinmonster

MAY 2, 2024

HubSpot tested this method of content delivery for about a month and found that Messenger broadcasts resulted in an 80% open rate and 13% click rate. This is a 242% higher open rate and 619% higher click rate than other methods of content delivery they had been using.

Facebook 86

Facebook Paid Search Agency Business Click Rate 86

ConvertKit

JANUARY 14, 2022

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.9%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 37.3%. 35 million messages. Outlook.com.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Martech

JANUARY 8, 2024

Monitor the click-through rate and conversion rate of the email campaigns. Analyze the engagement metrics, such as open rate and click-to-open rate. During implementation, a more detailed document will be required to address specific technical and operational aspects.

SMS 69

SMS Marketing AI Best Practices CMO 69

ConvertKit

JULY 14, 2021

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.95%. Delivery rate: 99.78%. The average open rate of all emails sent through ConvertKit was 30%. In June, ConvertKit sent over 1.2

Deliverability 91

Deliverability Open Rate Click Rate CAN-SPAM 91

ConvertKit

DECEMBER 15, 2021

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.9%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 33.87%. 38 million messages. Outlook.com.

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Deliverability Open Rate Click Rate CAN-SPAM 73

ConvertKit

NOVEMBER 15, 2021

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.9%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 32.15%. 34 million messages. Outlook.com.

Deliverability 79

Deliverability Click Rate Open Rate Domain 79

ConvertKit

NOVEMBER 17, 2020

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. The average open rate of all emails sent through ConvertKit was 28%. Senders often ask how their open rates stack up to others.

Deliverability 102

Deliverability Open Rate CAN-SPAM Domain 102

ConvertKit

SEPTEMBER 20, 2021

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.9%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 30.13%. In August, ConvertKit sent over 1.4

Deliverability 88

Deliverability Click Rate Open Rate CAN-SPAM 88

ConvertKit

FEBRUARY 10, 2021

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. The average open rate of all emails sent through ConvertKit was 30%. Senders often ask how their open rates stack up to others.

Deliverability 94

Deliverability Open Rate Click Rate CAN-SPAM 94

ConvertKit

OCTOBER 21, 2021

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.7%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 30.64%. 35 million messages. Outlook.com.

Deliverability 79

Deliverability Click Rate Open Rate CAN-SPAM 79

Webbiquity

FEBRUARY 5, 2021

As per a Yelp report , almost 60% of businesses that stopped operating temporarily are now shutting down permanently. This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. Image credit: Yelp. Automate nurturing and follow-ups.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Biznology

SEPTEMBER 9, 2019

It also establishes the best time to send emails out to increase your open rates and response rate. The application offers tracking open rates, setting up email automation funnels , and instant scheduling, but the platform also offers tons of integrations to create a more communicative and interactive approach.

Automation 130

Automation Tools SMS Top of Funnel 130

ClickZ

JULY 12, 2023

Collaborating with data operations for effective data management The first line of action was to drive collaboration between the customer journey and data operations team. The data operations team, previously known as the data science team, worked closely with the customer journey team from the early stages.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Martech

NOVEMBER 6, 2023

In the B2B sector, typical rates are 2.5%–5%. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. Adapt to evolving metrics : With Google’s privacy updates , it might be time to move away from open rates as a primary metric.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. The operative word there, however, is “promptly.” Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

ConvertKit

MARCH 15, 2021

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. The average open rate of all emails sent through ConvertKit was 30%. Senders often ask how their open rates stack up to others.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

Zoominfo

FEBRUARY 3, 2023

The average email open rate across industries is about 21%. If you want to connect with the right prospects at the right time, ZoomInfo can help — in a recent survey, 88% of our revenue operations customers said they used ZoomInfo to expand their total addressable market. Get a demo today to learn more.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

ConvertKit

JULY 14, 2020

In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. Why open rates aren't always reliable. Healthy ranges for each metric.

Open Rate 117

Open Rate Deliverability CAN-SPAM Click Rate 117

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Emails that go to the promotions or other tab typically have 50% less opens than messages that land in the inbox or primary tab.

Deliverability 91

Deliverability Optimization CAN-SPAM Content 91

ConvertKit

JUNE 24, 2020

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. The average open rate of all emails sent through ConvertKit was 32%. Senders often ask how their open rates stack up to others.

Deliverability 97

Deliverability Open Rate CAN-SPAM Domain 97

Zoominfo

SEPTEMBER 30, 2020

In fact, a personalized email message can increase click through rates and increase open rates by 26%. Each of your personas operate a little differently. Using things like Google Analytics to identify peak engagement rates, you can judge what time your campaigns will reach the most buyers. Identify Influencers.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Being able to measure something (leads, open rates, click-throughs) doesn’t make it a success – it just means you can measure it. Like so much of how new marketing operates, this comes back to content. And if something isn’t going to work, they’ll say so. . They don’t care about performance marketing.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

ConvertKit

MAY 13, 2021

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.9%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 29.3%. In April, ConvertKit sent over 1.2

Deliverability 69

Deliverability Click Rate Open Rate CAN-SPAM 69

Martech

JANUARY 10, 2024

I found myself in a number of operational roles and people noticed my “systems” mind. I got myself into roles on the operational side that got me involved with what we would now call the client experience. How about not chasing click-through and open rates and instead measuring engagement by a meeting, right?

Marketing AI 100

Marketing AI eCommerce Peer-to-peer CMO 100

ConvertKit

DECEMBER 28, 2020

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. The average open rate of all emails sent through ConvertKit was 28%. Senders often ask how their open rates stack up to others.

Deliverability 76

Deliverability Open Rate CAN-SPAM Domain 76

ConvertKit

SEPTEMBER 16, 2020

For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. The average open rate of all emails sent through ConvertKit was 30%. Senders often ask how their open rates stack up to others.

Deliverability 84

Deliverability Open Rate CAN-SPAM Domain 84