Remove Newsletter Remove Podcast Remove Startup Remove Storytelling

Brand Storytelling Is Not About You

Content Standard

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. In the same vein, luggage startup, Away , focuses its storytelling on travelers and their journeys.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? This is the very origin of storytelling.

12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

The Keywee Facebook CPC Tracker: November 2019 Update

Keywee

Podcasts were also major drivers of news in November, which makes sense in light of the results of a recent study showing that share of time spent listening to spoken word audio has increased 20% since 2014. Distribution is now the key for effective storytelling.

CPC 52

Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism

Litmus

In this episode of Delivering, host Jason Rodriguez chats with Dan Oshinsky , the former director of newsletters at The New Yorker and Buzzfeed, and current proprietor of Not a Newsletter and Inbox Collective. Welcome to Delivering, a podcast about the email industry.

The Keywee Facebook CPC Tracker: February Update

Keywee

These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers. Distribution is now the key for effective storytelling.

CPC 52

Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter.

The Keywee Facebook CPC Tracker: June Update

Keywee

To succeed in 2019, storytellers are trying to keep up with media consumption trends of Millenials and Gen Z. Of course, publishers also continue to turn to the channels that have worked in the past, such as newsletters. Distribution is now the key for effective storytelling.

CPC 52

The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. Distribution is now the key for effective storytelling.

CPC 52

Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

The Keywee Facebook CPC Tracker: May Update

Keywee

Now, thanks to that growth, the team is forecasting that podcasts will drive nearly half of its revenue this year (up from 28% in 2018). Similarly, 55% of Barstool Sports’ revenue comes from advertising, and a significant part of that is generated by its 25 branded podcasts.

CPC 52

Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: Why Neil Patel Pays $30,000 for Content & Gives it Away For Free [podcast].

Tips 106

The Keywee Facebook CPC Tracker: November 2019 Update

Keywee

Podcasts were also major drivers of news in November, which makes sense in light of the results of a recent study showing that share of time spent listening to spoken word audio has increased 20% since 2014. Distribution is now the key for effective storytelling.

CPC 10

5 Steps to Developing Successful Pillar Content

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Rip the audio alone and use it as a podcast episode.

Trends 114

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The Art of UX Storytelling: How to Create Your Brand’s Story. Beyond the Newsletter: You’ve Got Their Email, Now What?

The Organic Inbound Marketing Playbook for B2B

OutboundView

But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). An important best practice for this method is customer storytelling.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

A Handy Content Marketing Glossary of Terms

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. A CTA is essentially a button or short and specific line of text that urges the user to take a desired action such as share your article, subscribe to your newsletter or download a PDF.

The Best of B2B Marketing Content: 9 Examples

Hubspot

1) CB Insights: Newsletter. There are two things I love about the CB Insights newsletter. Second, you learn a lot just by reading the newsletter, no need to click through a bunch of links.”. 7) NextView Ventures: Startup Traction.