Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. How will you distribute content? With social media, the focus is on engaging consumers. The answer is fear.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. The Verdict on Social Distribution for 2019.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Anyword

MAY 20, 2019

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. Segment your newsletters.

Sales Qualified Leads 42

Sales Qualified Leads Newsletter Lead Ranking Lead Scoring 42

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Industry Blogs and Newsletters. Quick Takeaways. Increasing Competition.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content? The prospect.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? Search helps us reach thousands of new people who subscribe to our weekly newsletter. Then that weekly newsletter keeps them coming back.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Trade Press Services

DECEMBER 26, 2023

They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company. Provide context and utilize storytelling techniques to show the reader that you understand the industry’s specific needs and are able to deliver solutions to common challenges in an interesting and memorable way.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. This is what Tomasz Tunguz calls the compounding returns of content marketing.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Change is not only a constant but is also a strategic imperative. What resonated most?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. About Keywee.

Storytelling 69

Storytelling Ad Exchange Distribution Custom Publishing 69

Animalz blog

JUNE 28, 2023

.” – Jan-Erik Asplund, cofounder Sacra Sacra stepped into this gap and set themselves a high bar: create private company research that stands out and gets read through the Animalz method of storytelling , content journalism , and access to founders. The magic happens in the details of this process. And we run a lot of experiments.”

Research 68

Research Startups Comparison Storytelling 68

Liveintent

MARCH 5, 2020

Because publishers are grasping for answers – any way to make up the revenue they’ve lost from decades of counting on print distribution. Subscribers receive access to exclusive content like customized email newsletters and analysis of the 2020 Presidential Election. ” Why? Reason: Find new ways to tell stories.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles.

Distribution 40

Distribution Merchandising Content Blogger 40

MKT1

AUGUST 16, 2022

If you put the effort into generating the right content ideas, adding the right details to your content ideas, and creating a prioritized roadmap—like how a product leader puts effort into a product roadmap—you will save a ton of time producing and distributing content later. And your content will perform better.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Content Standard

FEBRUARY 12, 2015

This is presumably in anticipation of its new “Discover” feature, which will offer collaborative storytelling that features a beginning, middle, and an end. “All too often, artists are forced to accommodate new technologies in order to distribute their work. . Subscribe to the Content Standard Newsletter.

Storytelling 40

Storytelling Features Paid Search Agency Social Networks 40

Sprout Social

JULY 19, 2023

Use the power of storytelling to convert consumers into customers. Cross promote and optimize distribution placement Get the most out of your YouTube and short-form videos by distributing them to other channels. For example, in the Tweet below, Solo Stove shares a tutorial for strawberry shortcakes using their Pi Pizza Oven.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Anyword

JANUARY 31, 2019

That’s why, as part of our 2019 Storyteller Survey, we asked respondents to share their favorite industry news sources with us. Newsletters. Morning Media Newsletter (Politico). Toast Studio Newsletter. Distribution is now the key for effective storytelling. Adespresso. Facebook Newsroom. Iconosquare.com.

Storytelling 44

Storytelling Emarketing Aggregators Newsletter 44

Anyword

FEBRUARY 14, 2019

Publishers looking to maximize this revenue stream can dedicate larger budgets to their paid distribution efforts, to drive increased traffic to their site (and ads). Leading up to Valentine’s Day, content about romantic trips, date nights, gifts, or special recipes can perform really well on distribution channels. About Keywee.

Storytelling 40

Storytelling Lead Scoring Lead Ranking Distribution 40

Contently

MARCH 6, 2018

Facebook ads: Facebook may be a black hole for organic engagement, but it’s still the best paid content distribution platform on earth— even for B2B. We used Facebook ads to triple our email list in a few months , optimizing for posts that led to a higher newsletter conversion rate.

Content 167

Content Linkedin Facebook Analysis 167

Biznology

SEPTEMBER 21, 2016

The day we rolled into New Orleans, I realized that social media was not only a promotional vehicle, but a powerful storytelling tool in itself. The next week I enrolled in a Master’s program in Journalism, as I wanted the education to approach this new storytelling platform with a strong editorial experience. EMPLOYEE TRAINING.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Anyword

JULY 16, 2019

But because every storyteller is vying for loyalty from a limited number of readers, building that commitment can be difficult. Through our work with hundreds of publishers, we’ve found that one of the best ways to do this is through paid content distribution on Facebook. . Distribution is now the key for effective storytelling.

Loyalty 45

Loyalty Facebook Storytelling Sales Qualified Leads 45

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. Just as traditional content marketing can’t succeed without a well-designed distribution strategy, brand storytelling requires a framework to support this complex, multifaceted marketing effort. The People.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

Contently

MAY 13, 2019

When it comes to content distribution, social networks and email platforms get a lot of love. However, your most valuable distribution channel is actually your sales team. Are they signing up for a newsletter, viewing a product page, downloading an e-book, or taking any other sort of significant action? Scroll depth?

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Anyword

AUGUST 14, 2018

For many, it’s a missed opportunity – the methods for monetizing newsletters tend to scale easily, and they typically require minimal upfront effort on the publisher’s side. Paid newsletter subscriptions and how pricing can reach up to $299/mo. Distribution is now the key for effective storytelling. The upshot?

Storytelling 40

Storytelling Newsletter Distribution Click Rate 40

Content Standard

SEPTEMBER 16, 2016

The future of SEO is brand storytelling. This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Huptech Web

DECEMBER 14, 2023

Instagram comes in second with 76%, followed by LinkedIn (59%) and Twitter (53%) (Social Media Examiner) The top 3 ways marketers focus their social media content is around teaching (61%), storytelling (58%), and inspirational posts (53%) (Sprout Social) Headlines in the form of a question tend to receive 23.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Anyword

MARCH 6, 2019

Each month we release new data along with relevant insights on content distribution. These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers. February Recap. The upshot?

CPC 40

CPC Cost Per Click Facebook Storytelling 40

MKT1

FEBRUARY 27, 2023

A team with go-to-market skillsets & storytelling ability. The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators. This newsletter deep dives on marketing advantages.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Zoominfo

JULY 25, 2018

Did they sign up for your newsletter? 3. Create and distribute personalized follow-up content. She is a storyteller, editor, writer, and all-around word nerd extraordinaire. For the marketer, information collection comes in the form of prospect engagement and behavioral data. How did the prospect get to your site?

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. We knew that email marketing to our existing base of prospects and customers was going to be the primary mode of video distribution. Sign Up for the Vidyard Newsletter.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Valasys

JANUARY 25, 2024

The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. This way, you’re not just broadcasting your video, you’re strategically distributing it to reach and engage the right people, at the right time, on the right platform. Ensure that your CTA is concise, clear, and compelling.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Parse.ly

OCTOBER 22, 2019

To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Newsletters and Email.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Martech

AUGUST 9, 2022

The use of AI for assigning consumer credit scores needs more transparency and oversight than does an AI algorithm that distributes parts cost-effectively around a plant floor. Get the daily newsletter digital marketers rely on. ” Ensuring open communications. Processing.Please wait. appeared first on MarTech.

Marketing AI 113

Marketing AI Planning Work Management Paid Search Agency 113