ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Companies are increasingly turning to digital marketing strategies to; Drive engagement Achieve measurable results Connect with their target audience The digital marketing industry is prеdictеd to reach $807 billion by 2026.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Content Standard

DECEMBER 27, 2018

There are very few industries these days that change as quickly as social media. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation.

Social Media 111

Social Media Social Marketing Media Planning 111

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. If one media trend dominated 2020, it was the emergence of “The Creator Economy.” who build self-sustaining businesses without media companies.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising.

Mobile Advertising 101

Mobile Advertising Advertising Agencies Advertisements Advertising 101

Liveintent

MARCH 5, 2020

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. That’s why LiveIntent sat down with executives from The New York Times, The Daily Beast, Vox Media, and Ziff Davis.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. “The newsletter did gangbusters.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. Hell, I just had a nightmare that Contently fired me and replaced me with robot Will Smith, which is probably a sign I need to stop watching I, Robot every time I fly Delta. We just hired a new content strategists (sup, Kema!)

Content 167

Content Linkedin Facebook Analysis 167

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Anyword

APRIL 16, 2019

In the past couple of years, we’ve seen a resurgence of newsletters. It seems that every content creator suddenly has dozens of newsletters, each driven on its own laser-focused topic (see: The New York Times’ Game of Thrones newsletter ). Refinery29 says that newsletters drive 20% of site traffic.

Newsletter 40

Newsletter Custom Publishing Storytelling Webinar Metrics 40

Anyword

MAY 20, 2019

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. Segment your newsletters.

Sales Qualified Leads 42

Sales Qualified Leads Newsletter Lead Ranking Lead Scoring 42

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. As the head of marketing of a young, high-growth company, I often struggle with the questions of where, when, and why we should loosen or tighten our purse strings. billion in 2013.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? landing page, Facebook ad, or email campaign) affect your conversion rates? Goodish Agency.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Content Standard

MAY 15, 2019

There’s one thing that marketers understand on a deep, deep level: That the highest-value customer is the repeat customer. So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land. Emotional Content That Galvanizes Its Audience.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Goal Setting.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. You’ve been at Kiplinger since 2010.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Liveintent

SEPTEMBER 25, 2020

Some publishers refer to paid subscriptions that unlock additional features as ‘memberships.’ ’ It varies between publishers, but subscribers might get access to a free email newsletter while paid subscriptions or memberships might open up access to exclusive events, e-commerce partners, special stories, etc.

Tips 83

Tips Churn Rate Advertising Agencies Newsletter 83

Contently

DECEMBER 11, 2019

A lot of brands and media companies rely on stock imagery when creating digital content, especially for their blogs. This is troublesome for marketers, because different audiences want to see themselves reflected and represented well online. marketers believe that “using more diverse images helps a brand’s reputation.”

Content 217

Content Communities High Quality Lead Act-On 217

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. A content list has a bunch of ideas without much regard for the potential impact, required effort, and coverage of your marketing goals.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing. Why Video Marketing. Animated Video Marketing.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Scoop.it

JANUARY 24, 2023

This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. That’s what omnichannel marketing is all about.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization. What can your marketing team learn from it? So, what made it such a big success?

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

BOP Design

SEPTEMBER 16, 2021

Read more: What to cut and what to keep in your content strategy. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. For B2B industries, many markets are highly specialized and require years of training and experience to become an expert. Share Your Content Everywhere.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Content Standard

DECEMBER 4, 2018

It’s the information age, and marketers are flooded with data. This is why well-chosen content marketing KPIs are more essential than ever. When you see movement in a KPI, your team should be able to tie that movement back to actual marketing activities. Stage 1: Content Creation. Ideation Volume.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Bethany Chambers , North Coast Media . 4), complement to paid advertising (no.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Zoominfo

JULY 25, 2018

Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product. In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. About Keywee.

Storytelling 69

Storytelling Ad Exchange Distribution Custom Publishing 69