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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences.

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Why lifecycle marketing matters for your social team

Sprout Social

If you’ve ever signed up for something and received onboarding emails educating you on using the product, push notifications, regular drops of new resources, or a newsletter of sorts, it’s likely the lifecycle machine at work. Storytelling. Subscribe to our newsletter today. Copywriting 2?? Conversion Optimization 3??

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Email Marketing Strategy: Why You Should Treat Your Newsletter Like Its Own Publishing Destination

Content Standard

Nearly every brand has a newsletter, promotional cycle, or event calendar that it disseminates regularly, frequently winning nothing more than a moment’s visibility in a viewer’s inbox (or usually, straight to spam box). But this isn’t your run-of-the-mill newsletter with a list of three to five blog posts.

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B2B Marketers Are Humans, Too

Convince & Convert

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers.

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The Great British Christmas Ad: How UK Retailers Dive Head-First into Festive Brand Storytelling

Content Standard

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

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Influencer Marketing Strategy: 4 Influencer Outreach Steps

Markempa

Many influencers and experts will permit you to post their articles and resources on your website or newsletter. Because right now, a 22-year-old ranked gamer could be finding themselves receiving free gaming merchandise and brand deals—and their following will be more likely to purchase those products because their favorite streamer uses it.

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9 Promotional Email Examples (And How to Write Your Own)

Optinmonster

Here at OptinMonster, we work hard to establish positive relationships with subscribers right from the very beginning: When you first sign up for OptinMonster’s newsletter, you receive a welcome email from “Syed from OptinMonster,” our co-founder. Medium Daily Digest is a promotional newsletter for the blogging site Medium.

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