Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine. Evan Parker , NASCAR.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. Another mid-sized city, Cincinnati, Ohio, has followed a similar storytelling route.

Storytelling 54

Storytelling Brand Identity Branding B2B Thought Leadership 54

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release. With an emphasis on true storytelling, the creative class is more open to working for them.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

The Effective Marketer

NOVEMBER 19, 2013

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

ClearVoice

SEPTEMBER 22, 2020

e-newsletters. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Visual storytelling and even virtual reality will become powerful ways of disseminating health-related information. Case studies of successes.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Hubspot

MARCH 18, 2018

CB Insights: Newsletter. There are two things I love about the CB Insights newsletter. Second, you learn a lot just by reading the newsletter, no need to click through a bunch of links.”. We love how this newsletter illustrates the willingness of CB Insights to not take itself too seriously. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

1) CB Insights: Newsletter. There are two things I love about the CB Insights newsletter. Second, you learn a lot just by reading the newsletter, no need to click through a bunch of links.”. We love how this newsletter illustrates the willingness of CB Insights to not take itself too seriously. What It Does Well.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Convince & Convert

APRIL 4, 2016

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. Here’s an email newsletter from jewelry retailer Alex and Ani: Here, video is the focal point of the email. Get our Definitive email newsletter.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

ClearVoice

JULY 12, 2022

On the other hand, B2C marketers find more value in developing newsletters, videos, infographics, and blog posts. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Creating Compelling Long(ish)-form Storytelling Videos.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Marketing Insider Group

JULY 1, 2020

The Content Marketing Editor (Storyteller + Strategist). If your business needs better-qualified leads and conversions, your content strategy will probably focus on creating case studies, white papers, eBooks, and other content that motivates people to subscribe to your newsletter. The Pros of Building a Standalone Content Hub.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Convince & Convert

MARCH 4, 2012

About the new Cover photos, and in particular Facebook’s ban against promotional messaging in them, Facebook design lead Sam Lessin said: “The key with cover photos is storytelling and expression. Death of the Landing Tab. One area where small businesses could excel in “old” Facebook was with the default landing tab.

Small Business Marketing 167

Small Business Marketing Facebook Business Enterprise Management 167

Content Standard

FEBRUARY 18, 2015

For a long time, brands stuck to straightforward writing and storytelling: They introduced a product or service, and then plainly explained its benefit to the buyer. Subscribe to the Content Standard Newsletter. .” As you may have guessed, this is where our content marketing lesson begins: What’s a Story Without Emotion?

Media 40

Media Microsite Content Network Marketing 40

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Newsletters. Most newsletters work well through email, though now printed newsletters may be a way to stand out from the crowd, since only.5% Microsites.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Newsletters. Most newsletters work well through email, though now printed newsletters may be a way to stand out from the crowd, since only.5% Microsites.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168