ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. 6 storytelling myths in marketing.

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Storytelling Planning Paid Search Agency Advertising Agencies 122

Contently

JANUARY 5, 2018

Content marketing is in a crisis. Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. Check out the short video below to learn more about these four pillars and how they can make you a better storyteller. How to Use Social Media to Boost Your Small Business.

Storytelling 166

Storytelling Newsletter Small Business Marketing Social Media 166

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

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Top of Funnel Work Management Marketing Management Content Marketing 336

Writing on the Web

OCTOBER 4, 2016

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . When writing your newsletter content, focus on your reader.

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Newsletter Content Class Keywords 218

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view. The vast majority of advertising and marketing is fleeting.

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Paid Content Paid Search Agency Content Marketing Planning 194

Marketing Insider Group

OCTOBER 18, 2023

Journalistic content also has a narrative throughline. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ? Credibility is critical for journalistic content marketing.

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Top of Funnel Tips Content High Quality Lead 279

Convince & Convert

NOVEMBER 9, 2015

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids!

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Storytelling Paid Search Agency Companies Forrester 164

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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Creativity Content Marketing Enterprise Management Content 154

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Then make the content relevant to the people you want to attract. And if you want to attract different types of people, be sure to create content to suit them. And unfortunately, only about half of demand generation marketers are using personas.

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 102

Contently

SEPTEMBER 21, 2021

I’ve been relentlessly bullish on educational courses as the future of content marketing. If you want to take advantage of this trend, Jordan wrote a must-read about how to do just that in his LinkedIn newsletter this week. Social impact storytelling drives purchase consideration.

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Brand Identity Branding Content Storytelling 202

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void.

Media 95

Media Brand Identity Branding Storytelling 95

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. How To Overcome 2023’s Biggest Marketing Challenges. Quick Takeaways.

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Allocation Privacy Peer-to-peer Ethics 187

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. Featured image attribution: Jakob Owens on Unsplash.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. Should we change anything about our storytelling because of the COVID-19 situation? Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

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Course Top of Funnel Copywriting Content Marketing 87

Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The worst thing a brand can do in this climate is try to dupe them by passing off AI-generated content as authentic when it’s not.

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Storytelling Transparency Trust Marketing Opinions 88

Content Standard

DECEMBER 12, 2017

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Storytelling is a practice nearly as old as mankind itself.

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Storytelling Social Media Effectiveness Media 81

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Content Standard

JUNE 24, 2016

. “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. ” Davis asked, “How can we know the storyteller from the story?”

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Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Content Standard

MAY 15, 2019

So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land. Content plays a central role in retaining existing donors and growing a nonprofit’s primary revenue stream. Social media advocacy is a relatively low-cost, high-reward marketing channel for nonprofits.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Scroll depth?

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Top of Funnel ROI Content Marketing Budget Programs 131

nDash

NOVEMBER 2, 2021

Jessica is a Toronto-based freelance writer and editor with over eight years of experience creating travel, food, and lifestyle content. Contact Jessica for SEO-optimized web copy, email newsletters, and brand storytelling. Mark has a background in journalism, market research, and content marketing.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Litmus

MAY 25, 2023

From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. Quip Who Gives A Crap Fandango Costa DTC Newsletter Quip Subject line: ChatGPT, will robots replace my dentist? Let’s dive in! It was fun and educational throughout.

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Storytelling Newsletter Impressions Design 80

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

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Statistics Content Marketing Marketing Budget Paid Search Agency 117

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. For more stories like this, subscribe to the Content Standard newsletter.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Contently

JULY 22, 2021

(Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

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Storytelling Open Rate Newsletter Content 92

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Image attribution: Crew.

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Work Management Storytelling Marketing Management Examples 84

Convince & Convert

OCTOBER 19, 2015

One cannot understand the reasons behind why another person would perform an action on their content until they have been in their shoes and performed action, too. Now that’s an effective content marketing strategy. But never underestimate the power of your content. Get our Definitive email newsletter.

Trigger Marketing 152

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 152

ClearVoice

APRIL 20, 2022

When most people think of content marketing, they think of creating content that serves a keyword strategy or data-based marketing plan. This is the premise of empathy marketing. What is empathy-based marketing? How can your company use empathy in marketing? ” Brainstorming questions.

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. I realized the only way to make the initiative successful was with intensive research and some storytelling. Build the business case. At first I turned to web search data. Find the budget.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Content Standard

JANUARY 4, 2019

Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives. Batman and the Joker.

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Paid Content Advertising Agencies Budget Programs Marketing Budget 111