Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

LeadSquared

MARCH 9, 2020

Every business interacts with its clients via email marketing to spread the word. Here, email marketing software can be of benefit. Email marketing tool automates your methods and offers an analysis of all your email campaigns. What is Email Marketing? Here is a complete guide to email marketing.

Work Management 52

Work Management Marketing Management Software Email Marketing 52

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Delivra

MARCH 28, 2019

They’re valuable for marketers at all skill levels. It’s why even the most skilled digital marketers with a background in email focus on their subject lines. Email marketers know that email subject lines are a critical component of their success. Take the word “newsletter” for example. Redundancy will waste your space.

Practices 72

Practices Best Practices Open Rate Copywriting 72

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. A great open rate just shows how flashy your subject line is. How marketing leaders can use these reports.

Marketing Report 79

Marketing Report Email Marketing Privacy Protection Paid Search Agency 79

PureB2B

FEBRUARY 25, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Vision6

MAY 6, 2021

Well, email marketing delivers all that and more on a silver platter. Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry. So we’re going to show you how to start an email marketing campaign from scratch, covering everything from setting your KPIs to hitting send. .

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. It’s also surprisingly neglected.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Enterprise Management Automation 103

Content Standard

SEPTEMBER 25, 2017

The impact of these attacks, and the fear they create, has made a tangible imprint in recent email marketing trends. No one’s here to tell consumers to get their courage back and get more aggressive in clicking the links presented in their emails. Overall, CTRs dropped by 1.8 percent in 2015 to 1.56 percent in 2016. No Problem.

Phishing 50

Phishing Email Marketing ROI Trends 50

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. You can use soft metrics like impressions, engagement, and visitors which are essential for shaping your marketing strategy into a winning game plan. Unsubscribe Rate.

ROI 134

ROI Top of Funnel Planning Click Rate 134

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All this presents real challenges for both demand generation and lead management. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Delivra

OCTOBER 4, 2018

With 2020 coming into view, it’s a good idea to assess whether your email marketing software is equipped to handle the challenges that are coming your way. For marketers, that presents an ongoing frustration, especially if you have more than a few hundred consumers you’re trying to target. 1 ask from brands?: “To

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

Outgrow

APRIL 8, 2020

But today, integrated marketing is very important, although not always well-executed. Once you have achieved that perfect landing page with Unbounce , it's time to look at some fantastic Unbounce integration tools to help you achieve your dream conversion rate. Autopilot for Marketing Automation. And, it’s here to stay.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

Adobe Experience Cloud Blog

JULY 31, 2014

In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers. Mobile app businesses have unique marketing challenges. Director of Marketing, the company has increased monthly engaged users by 21%.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

Trade Press Services

APRIL 8, 2024

Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. Here are 16 common mistakes and blunders to avoid when marketing to target audiences: 1.

Email Marketing 87

Email Marketing Work Management Marketing Management Planning 87

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank.

Tactics 100

Tactics Automation Personalization Planning 100

ConvertKit

APRIL 2, 2021

But Khe Hy—the creator behind RadReads , a newsletter and blog about living an intentional life—is living proof that having a plan shouldn’t stop you from taking action. Khe Hy uses ConvertKit to build RadReads, a newsletter with 27,000+ subscribers. How Khe (accidentally) started a weekly newsletter. Image via Creator Stories.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Litmus

DECEMBER 7, 2022

And thanks to votes cast by our Litmus Weekly newsletter subscribers using live poll functionality powered by Litmus Personalize, the “ Litmus Choice” winners for Best Email Design (B2B) and Best Email Design (B2C) were selected, too! Most Innovative Personalization (B2C). Best Data-Informed Email Transformation. Best Onboarding Email Series.

Click Rate 87

Click Rate Advertising Benchmark Open Rate Advertising Agencies 87

LeadSquared

SEPTEMBER 17, 2021

How then, do you ensure, that you are responding to these customers with the right message at the right time; how do you build an effective marketing automation strategy ? 7 Elements of a powerful marketing automation strategy. Understand that marketing automation is a continuous process. open rate on average.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

Martech Advisor

OCTOBER 11, 2019

Email marketing has been around for a long time, but it’s still an incredibly effective way of communicating with customers. Email marketing is an invaluable tool in any great marketing strategy. However, the results of email marketing are hugely dependent on the quality of the content.

Top of Funnel 78

Top of Funnel Leads Lead Marketing Qualified Leads 78

Lead Liaison

MARCH 6, 2018

We show you how to use video in email to boost your conversion rate by strategically adding them into your email workflows. Presenters. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. Margot Mazur, Wistia. Ryan Schefke, Lead Liaison. Transcription.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. These tips will help you get more email opens, improve subscriber engagement, and make more sales.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Only B2B

MARCH 13, 2020

You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer. Look Marketers use a range of tools (drip campaigns, newsletters, content etc) to convert marketing qualified leads to sales qualified leads, but all of it centered around one single idea.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Optinmonster

MARCH 29, 2021

The email sequence will (and should) change depending on the event that triggered your autoresponder series to start in the first place. That means you might have several autoresponders for when people: Join a newsletter. OptinMonster comes with more targeting rules and triggers than any other lead generation software on the market.

Autoresponders 127

Autoresponders Effectiveness Work Management Landing Pages 127

Vision6

SEPTEMBER 6, 2021

Email marketing automations can help you win new clients as well as help your current clients achieve even greater success. Triggered emails have a 70.5% higher open rate and 152% higher click-through rate than generic email newsletters. Need help proving the ROI of your email marketing efforts to clients?

Marketing Automation Services 90

Marketing Automation Services Marketing Automation Email Marketing Automation 90

Optinmonster

OCTOBER 13, 2022

Are you trying to figure out the Mailchimp bounce reasons that are sinking your email marketing? High bounce rates can get your email account suspended or affect the deliverability of all your emails, even to valid subscribers. Many small businesses use Mailchimp to send marketing campaigns and email newsletters.

Autoresponders 80

Autoresponders CAN-SPAM Click Rate Domain 80

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. How can you grow the size of your email marketing list?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Trade Press Services

NOVEMBER 6, 2023

Last week, we introduced eight common mistakes marketers make when crafting press releases. Journalists follow the inverted pyramid structure in which the most critical information appears in the lead paragraph and additional details are presented in descending order of importance. Ignoring the Inverted Pyramid Structure.

Press 52

Press Distribution CAN-SPAM Contact Marketing 52

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? What is Marketing Funnel Automation.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Launch Marketing

APRIL 7, 2021

When you look at stats collected on lead nurturing, it proves that lead nurturing programs are a key focal point for B2B marketers as 74% of companies say their top priority is converting leads into buyers. For example, you can set goals to have a 20% open rate and 15% click-through rate on the emails you send at a certain stage.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Buying Cycle Leads 62

Unbounce

JUNE 29, 2021

It’s a marketer’s job to make sure you’re not disappointed. Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. A landing page is a standalone web page created specifically for a marketing or advertising campaign. Get new subscribers for your newsletter?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

BenchmarkONE

AUGUST 6, 2019

Drive email open rates and web traffic through drip campaigns. You most likely already have these types of automated messages set up in your content marketing strategy. Snippets from your blog like an educational quote or catchy headline can help drive opens and clicks in your email campaigns. If you don’t, look into it!

Advertising Mediums 75

Advertising Mediums Webinar Metrics Open Rate Email Campaigns 75

Hubspot

JUNE 15, 2012

On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So here they are, your top email marketing questions from Wednesday's webinar, answered! 4) What is considered a decent click-through rate for an email?

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

SendX

JANUARY 22, 2019

You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” Or “ Is it the new Email Marketing Provider which we moved to recently? ”. Outlooks, Hotmail, AOL, Apple Mail etc.).

CAN-SPAM 262

CAN-SPAM Domain Deliverability Phishing 262