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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

Would you like Google to trust your business enough to rank it on top of your competitors? People prefer to buy from people ” is one of them that has long turned into a marketing cliche (that’s not to say it isn’t true, though). And with Google’s trust comes higher rankings and better organic visibility.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Digital Marketing Podcasts'

CMO 100
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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

B2B marketers face a similar challenge. They know there is a significant audience on social networks, but which one is right for your business? percent of Chinese Internet users use social networks as of Dec. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger. The vast majority (89.3

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How to Attract and Retain Top Content Marketing Talent

ClearVoice

Content marketing can do wonders for businesses. However, just like in most things in life, content marketing is only as effective as the talent behind it. You need to hire top-tier content marketers to create high-quality content that will resonate with your audience. They understand the needs of your audience.

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How Mayo Clinic Dominates Social Media

Convince & Convert

Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. These networks are not created for mass appeal but are targeted to support their audience in learning, sharing, and healing. Mayo Clinic Social Media Network. In This Episode.

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How to Work with Influencers: The Ultimate Guide

Hubspot

Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? According to Twitter , if you really only trust your friends and family for this information, you’re part of the majority. They’re relatable, and their opinions become respected.

Blogger 101