Inbox Insight

MARCH 2, 2022

While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country! How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting?

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

LeanData

JULY 2, 2020

For far too long, businesses have struggled with marketing and approached the process the wrong way, using outdated reporting methods that produced unreliable information. The DemandGen Survey found that 58 percent of B2B organizations rated their current ability to measure and analyze marketing performance as “needs improvement” or worse.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Lead Ranking Work Management 52

Customer Experience Matrix

JULY 18, 2014

After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. Other, simpler measures are more common and growing more quickly, but that’s exactly the point: marketers don’t invest in meaningful performance measures like ROI. The impact of marketing ROI, on the other hand, is often less clear.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

B2B Marketing Directions

NOVEMBER 4, 2018

Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers. It's simply not possible to calculate marketing ROI accurately unless you can accurately attribute revenue and costs.

Multi-Touch Attribution 40

Multi-Touch Attribution ROI Multi-Channel Marketing Mix 40

Biznology

JANUARY 3, 2014

The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association , on his Internet radio show. Our conversation got me thinking: Why is the holy grail of marketing ROI so tough to achieve in business markets?

Multi-Touch Attribution 80

Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 80

Full Circle Insights

SEPTEMBER 12, 2022

According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts. Here are the benefits to consider: Increased ROI from ABM campaigns vs. other marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

ClearVoice

OCTOBER 21, 2022

According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. During the last recession, 60% of brands that increased their media investments saw improvements in ROI. Marketing is Essential During a Recession. Or vice versa?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. As revealed in a Tidio report , for many, the main appeal of the metaverse is the ability to create an identity that extends beyond physical reality.

Digital Asset Management 118

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 118

Tiecas

MARCH 21, 2024

Tip #2: The Right Content for Industrial Buyers According to a recent survey [ Source ], the top three content formats engineers value most are: Datasheets (40%) Technical publication articles (29%) Product review/testimonial (26%) It’s important to note that testimonials can be tricky in industrial settings due to NDAs or competitive concerns.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09 billion by 2023.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Oktopost

JANUARY 11, 2024

Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand. It also offers comprehensive social media analytics reporting to help you showcase the ROI of your social media efforts and continuously improve your content to engage prospects.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

markempa

NOVEMBER 3, 2014

Lack of lead management impacts lead conversion and ROI. I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps. Lead tracking and reporting (Closing the loop between sales and marketing).

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Martech

SEPTEMBER 28, 2021

networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Client data is typically onboarded via secure file transfer (SFTP), although several vendors profiled in this report also provide direct API transfer or pixel syncs. Data onboarding is the first step in the identity resolution process.

Marketing Automation Services 120

Marketing Automation Services Privacy Enterprise Management Work Management 120

Content Standard

MARCH 21, 2022

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization. Looking for more examples?

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Marketing Insider Group

AUGUST 30, 2019

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a marketing agency to handle some or all of their marketing program. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Valasys

FEBRUARY 26, 2020

According to the ITSMA survey, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments. A report from Google on display ad benchmarks shows that targeted campaigns underperform, having a mediocre click-through rate of 0.09%. Precise targeting can increase your marketing ROI.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

PathFactory

JUNE 12, 2019

This includes understanding what’s working, what’s influencing pipeline velocity, and closed deals in a complex, multi-touch sale. This includes the struggle to continue bringing new and big ideas to the table while focusing on metrics-driven marketing performance and ROI. Balancing the art and science of B2B marketing.

Multi-Touch Attribution 45

Multi-Touch Attribution Work Management Account Based Marketing Marketing Management 45

Webbiquity

AUGUST 8, 2023

Two recent research reports from Demand Gen Report provide some vital answers and insights on trends. The B2B Buyer’s Survey looks at how the buying process is changing and which marketing formats have the most impact. Here are a dozen key findings from these two enlightening reports.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

SalesIntel

JULY 12, 2021

Such responses could include inbound calls or emails, interacting with a chatbot, submitting a survey or contact form, sharing the company’s content on social media, downloading an ebook or a whitepaper, or registering for a webinar. This lead generation is a result of the intended audience’s response to marketing activities. Request Demo.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. The Right Number of Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

InsightSquared

JULY 1, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. What’s missing and what’s next?

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Biznology

NOVEMBER 9, 2015

As the first part of a deeper dive into this multi-billion dollar industry, I’d like to begin by laying out the current state of dealers in a digital marketplace and open the discussion on those as of yet unrealized opportunities. Car buyers nowadays design their decision and experience journey individually from many different touch points.

Word of Mouth 80

Word of Mouth Top of Funnel Digital Marketing Funnels Work Management 80

Bannerflow

NOVEMBER 29, 2018

But with the right tools and an effective strategy, travel brands can reduce their own abandonment rates and gain a greater return on investment (ROI) for their advertising. A survey by sales cycle found that 53% of shoppers abandoned their cart when shown the final price. Omnichannel is important in this multi-device driven world.

Brand Identity 56

Brand Identity Branding Mobile Advertising Display 56

SnapApp

FEBRUARY 25, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. When we create lots of TYPES of content: white papers, blogs, webinars, assessments, calculators, surveys, etc.,

Interactive Marketing 54

Interactive Marketing Campaigns Lead Scoring Lead Ranking 54

SnapApp

FEBRUARY 24, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. When we create lots of TYPES of content: white papers, blogs, webinars, assessments, calculators, surveys, etc.,

Interactive Marketing 48

Interactive Marketing Campaigns Lead Scoring Lead Ranking 48

Leadspace

OCTOBER 6, 2019

In the study, The State Of B2B Marketing Data Management, published by OpenPrise, 72% of marketers surveyed reported that “Improving ROI Measurability” is the most important goal of a data management strategy. The first is to understand how ROI can be improved.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

Launch Marketing

SEPTEMBER 15, 2021

Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do. Learning how to measure your event ROI (and boost it) is essential for understanding the effectiveness of your events. . Looking for deeper insight to improve the ROI of your next event?

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

B2BMarketing.net

FEBRUARY 8, 2024

Actions that drive towards business solutions at once also provide CMOs solid, even water-tight rationales for CEOs and management teams eager to justify costs with demonstrable ROI. Delegate is for less important, but still pretty urgent tasks that could well be executed by direct reports, or others better suited to the task.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

SpotMe Blog

MAY 31, 2023

A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. This multi-sensory experience leads to deeper learning and longer-lasting memories. Provide tactile elements like soft seating, interactive art installations, or swag bags with small gifts for people to touch and feel.

Planning 52

Planning Personalization Work Management Best Practices 52

Hubspot

AUGUST 8, 2019

If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. There are dozens of online spaces where you can spend your coveted ad money, and the best way to vet them is by taking a close look at your potential ROI on each platform. Maximizing Your ROI.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. We are very excited to welcome him.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. In fact, for the higher consideration categories, offline word of mouth is as much as 100 times more valuable.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Only B2B

JULY 21, 2023

We will delve into essential metrics such as Syndication ROI, lead quality metrics, content engagement metrics, conversion tracking, and content syndication analytics. The average CTR for B2B content syndication efforts is roughly 0.5%, according to a survey by the Content Marketing Institute.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Content Standard

OCTOBER 2, 2020

Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure of how to calculate ROI for marketing activities and quantify their business impact. This figure becomes easier to understand when we consider the many factors that affect marketing ROI in the long-term.

Multi-Touch Attribution 80

Multi-Touch Attribution Activities ROI Marketing Attribution 80