SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Digilant

AUGUST 10, 2021

As advertisers are keenly aware, consumers are constantly switching between media and channels to consume and interact with content. Knowing that digital audio is a constant (and large) source of content consumption gives advertisers a huge window of opportunity to reach consumers as they move throughout their day.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Recommended Aspect Ratio: Vertical (4:5).

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Sprout Social

APRIL 22, 2019

While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. Since the ad is trying to promote the platform’s video creation feature, showcasing an example of the end result is the perfect solution to demonstrate the types of videos that can be created using Adobe Spark.

Facebook 103

Facebook Practices Video Marketing Ads 103

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Globally, more than 75% of videos are consumed via mobile devices. 92% of the videos viewed from mobile devices are shared with others.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Inbox Insight

APRIL 11, 2022

With over 10 years’ experience at Inbox Insight, Dan has worked on demand generation campaigns for B2B advertisers across content amplification, lead generation, email marketing, programmatic display, paid social and paid search. Factoring in specific creative promotions and engaging ad formats. Test, test, test! Don’t get comfortable.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Respondents were manager-level and above and reflected a mix of verticals. Here, we explore the findings of that study.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Martech Advisor

OCTOBER 1, 2019

Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. While aviation brands invest in OOH, most prioritize digital advertising. Then, retarget the exposed audience with digital advertising.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Outbrain

DECEMBER 18, 2019

Thinking of taking your mobile marketing strategy to the next level in 2020? Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). And a good mobile experience could make or break your chances of digital success.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Convert

APRIL 7, 2021

Video is as much about what your customer wants and how they want to be engaged by it as it is about promoting your brand. With minimum organic promotion, we saw a huge interest in live events. Many brands across verticals saw an increase in video consumption. It can be used to connect with audiences in any vertical.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Outbrain

NOVEMBER 16, 2020

In 2021, video advertising will increasingly go native. Advertising is reaching out and it only makes sense that your videos appear where your audience is. ? Native video ads are the ideal medium to promote this kind of storytelling , as they fit seamlessly with the natural discovery experience preferred by consumers.

Paid Search Agency 47

Paid Search Agency Video Marketing Ads ROAS 47

Webbiquity

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads. Dark posts.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Sprout Social

AUGUST 22, 2022

And if you want to film on mobile, there are minor additional requirements to meet. Just remember to promote your premiere across your channels. You can add cards that promote another video, a playlist, a channel or, if you’re in the YouTube Partner Program , an external link. Live chat moderation features.

Youtube 71

Youtube Features Social Media Ad Exchange 71

Digilant

APRIL 1, 2021

With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one. Keep reading to learn more about the different video advertising formats advertisers can use to reach viewers. . In-Stream Video . YouTube.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Hubspot

MAY 14, 2018

Choose the type of content you're promoting. QR codes are often square-shaped, displaying their data vertically or horizontally. QR codes offer more passive and intangible information, such as location data and URLs to promotions and product landing pages. Step 2: Choose the type of content you're promoting. Customize it.

Mobile Advertising 101

Mobile Advertising Mobile Marketing User-Generated Content Display 101

Hubspot

OCTOBER 3, 2018

In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads. To learn how to use Snapchat Ads for your own business, take a look at how I created an effective advertising campaign for 42 Agency. The Mechanics Behind Snap Ads. I hope that’s not what you take away from it.

Paid Search Agency 67

Paid Search Agency Demand Generation Agencies Ads Effectiveness 67

Hubspot

JANUARY 9, 2018

Pricing and promotions. Pricing and promotions. In this section, describe your pricing and any promotions you’re planning on running. If you’re a SaaS company, you should note vertical-specific software is becoming more popular. If you sell ads, mention the rise in programmatic mobile advertising.

Marketing Budget Creation 101

Marketing Budget Creation Planning Enterprise Management Marketing Budget 101

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Every advertiser is fighting for space on a user’s Facebook Feed. Last updated: March 26, 2019.

Facebook 102

Facebook Ads Cost Per Click Guidelines 102

Hubspot

APRIL 28, 2017

The tricky part will be figuring out where your audience wants to hear from you most, and where to best spend your time and resources producing and promoting content. 2) Facebook surpassed 5 million monthly advertisers. More advertisers and marketers are turning to Instagram over Snapchat for their ephemeral marketing efforts.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Choozle

JULY 19, 2019

CD: Blueliner is a boutique, full-service digital agency that primarily executes across the areas of content, web design, SEO, digital advertising, CRM, social, and mobile. MSJ: What makes Blueliner’s approach to digital advertising different? MSJ: One of Blueliner’s core verticals is healthcare.

Advertising Agencies 47

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 47

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Outbrain

MARCH 17, 2022

Marketers can leverage this knowledge to focus their efforts on this seasonal opportunity if it fits their vertical and/or product. Take a look at BrainPower data, an Outbrain tool that helps marketers find out the current digital trends worldwide, and you can see which verticals and categories interest your audience.

Campaigns 29

Campaigns Planning Paid Search Agency Verticals 29

Buffer

FEBRUARY 19, 2019

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories).

Verticals 112

Verticals Cost Per Click Cost Per Thousand CPC 112

Buffer

DECEMBER 10, 2018

No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. We’ve talked about tutorials, testimonials, and entertainment, but we haven’t covered one that I think is crucial for brands when it comes to advertising, and that’s your “commercial” for lack of a better word.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Outbrain

JULY 12, 2018

Prepping for this online shopping boom, we did a deep-dive into Outbrain’s enormous native advertising network to check out the online traffic and trends during back to school 2018. So to kick off, here is some interesting and trend-bucking data: More tablet and desktop – less mobile. Peak ‘back to school’: From 9 to 5.

CTR 35

CTR Mobile Advertising Keywords Demographics 35

Biznology

OCTOBER 8, 2014

Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. Uber, which uses mobile technology to enable people to get a taxi, private car, or rideshare) the competitive landscape may be viewed as more of a changing scenario than a fixed set of companies.

Business 80

Business Wikipedia Lead Ranking Communities 80

Buffer

FEBRUARY 19, 2019

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories).

Verticals 91

Verticals Cost Per Click Cost Per Thousand CPC 91

Valasys

APRIL 27, 2020

And have highlighted and advertised the solutions they provide for their COVID-19 patients. Content marketing during Coronavirus should majorly focus on Social Media platforms and paid online advertising so that a positive brand resonance can be designed. Optimize Pay-Per-Click (PPC) advertising and Local SEO.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers. billion and Mobile ad revenue out of that was a whopping 30%.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

Webbiquity

MARCH 19, 2024

Moreover, one report says that Instagram advertising has potential reach of 1.63 Instagram advertising has all tools and features to focus on the right ad objective for your business. Vertical Instagram videos grab the attention. billion users, attracting more B2B marketers. Increase B2B sales. 58% lower cost per click.

Paid Search Agency 190

Paid Search Agency VALS Ads Practices 190

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This is up from 35% in 2011.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

readwrite

MARCH 9, 2017

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. You may not think a VR campaign would be straightforward for insurance, alcohol, kitty litter, or even fast food companies, but we have seen brands from all verticals bring audiences into their narrative through this immersive media format.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Hubspot

SEPTEMBER 15, 2017

And it doesn’t come cheap -- but Alphabet claims to have reduced the costs by 90% by vertically integrating its build-out. When advertisers create targeted content, they're able to do so by including interests in the criteria. There Was Also Non-Apple Mobile Stuff. Mobile World Congress Americas. But how did it happen?

Business 75

Business Mobile Advertising Privacy Protection Mobile Marketing 75

LeadSquared

APRIL 3, 2017

We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. These ads run on both desktops and mobiles. Source: Google.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Content Standard

APRIL 16, 2016

Nearly 18 months after it was first unveiled, Snapchat’s advertising platform has become a big hit among brands. But Snapchat video marketing isn’t like any other video advertising platform. Through Snapchat, for example, video views are always full-screen and developed for mobile users.

Social Media 46

Social Media Social Marketing Media Paid Search Agency 46

Terminus

OCTOBER 29, 2021

E.g., hedging experience (for fintech enterprise SaaS), Mobile SDK (for SDK development company), or complex automation objects in the portfolio (for an installation platform). The goal is to tweak your value proposition and other strategic messages to fit the target accounts, vertical and job roles. Here is the process we follow.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58