KoMarketing Associates

AUGUST 11, 2016

Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. While scuba diving has only a niche market, they: Promote their business using a Pokémon Go advertisement.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 92

Google Lead Ranking Lead Scoring Paid Search Agency 92

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Biznology

MAY 5, 2014

Historically, media has been broken into three categories: Paid. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Earned media , by contrast, focused on getting others to tell your story without giving them anything (tangible) in return. And which contains social?

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. Here are five ideas to consider adding to your New Year’s resolutions. Social platforms and Google AMP have provided reliable means to find the audiences necessary to drive ad impressions and win new subscribers. Looking for a magic ratio to balance your ad revenue strategies?

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

ClearVoice

APRIL 8, 2022

Valuable and informative content is an integral part of having a successful SEO strategy. When planning content that helps solve your audience’s problems, you’ll want to focus on evergreen content. What makes content evergreen? What makes content evergreen? Why is evergreen content important?

SEO 96

SEO Terms and Conditions Content FAQ 96

QuanticMind

JUNE 28, 2019

Paid search automation has become increasingly popular in the past few years, striking a huge debate over the merits of manual versus automated bidding in Google ads. Advertisers have managed PPC optimization manually since the beginning of Google Adwords. The Benefits of Automated Bidding in Paid Search.

Cost Per Click 40

Cost Per Click Cost per Acquisition Automation Optimization 40

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. AI-enabled characters will allow audiences to guide their own experience and become active participants instead of passive consumers of content.

Marketing AI 137

Marketing AI Paid Search Agency Trends Copyright 137

Anyword

MARCH 9, 2022

Google is the number one advertising platform for both PC and mobile when it comes to pay-per-click models. Google controls 92% of the search engine market , which provides a massive audience for the paid ads that show up at the top of the page. . The Google Ads headline character limit is 30 per headline.

Paid Search Agency 52

Paid Search Agency Google Ads Lead Ranking 52

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. Facebook advertising for B2B brands. Which type of ad will be the most effective.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. That also applies to seasonal search terms.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience.

Twitter 94

Twitter Marketing AI Advertising Agencies Effectiveness 94

Inbox Insight

APRIL 11, 2022

They understand the finer detail when it comes to B2B multi channel marketing and provide best practice insight into the core components of multi channel strategy, common hurdles and key optimization tips. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Computer Market Research

JULY 18, 2018

Digital Co-op Advertising - Revolutionize your Co-op Program. Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many national brands have recognized the value of digital marketing by investing in digital for national exposure. Direct Mail.

Work Management 60

Work Management Paid Content Advertising Agencies Marketing Management 60

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. calculators, and pencil erasers. Trade Desk.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Check out what Moz founder Rand Fishkin writes about with commercial investigation search. Like everything else that’s imperfect in marketing, you can only do so much at any time.

Keywords 85

Keywords Intent Resources Top of Funnel 85

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. Owned Media is all the content you create. This is your library of unique content.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Sales Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 112

Facebook Effectiveness Ideal Customer Profiles Aggregators 112

SmartBug Media

AUGUST 5, 2019

Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Unbounce

JANUARY 10, 2019

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. Worse, they might conduct another search and find another company ready to meet their needs.

Landing Pages 145

Landing Pages Paid Search Agency Ads Google 145

SalesIntel

JANUARY 12, 2023

The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. Not to mention the difficulty of breaking through the constant ad and inbox noise everyone faces daily. Making sense of this data is essential for marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Digilant

FEBRUARY 23, 2021

This shopping strategy spans both digital and brick-and-mortar channels, to add complexity to advertisers’ situations. These varying shopping journeys have all but solidified the necessity for advertisers to embrace omnichannel marketing campaigns. What is Omnichannel Marketing? increase in revenue, year-over-year.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Table of Contents: What is Geotargeting? How to Create Personalized Content with Geotargeting. Geotargeting is displaying personalized content on your website based on users’ geographical location.

Conversion 114

Conversion Click Rate Tagging Display 114

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Outbrain

SEPTEMBER 5, 2019

Content marketers are increasingly turning to native advertising , which is a form of paid content that is inherently non-disruptive. Outbrain spoke with seven experts to learn what they see as the key trends and best practices in native advertising for 2018. Get clicks and impressions that matter.

Paid Content 36

Paid Content Advertising Agencies Advertisements Advertising 36

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social media was never free.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Stevens & Tate

MARCH 10, 2020

It should come as no surprise that a strong mobile presence is indispensable in today’s market. Whether your company is just starting up or has reached the point of maintain a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your ecommerce business.

Mobile Marketing 82

Mobile Marketing eCommerce Budget Programs Mobile Advertising 82

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how? Now, onto the innovations… Mobile. Is it easy to locate?

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Biznology

SEPTEMBER 11, 2017

Your rise could start with a new “big flip” to your leadership, by adding people-first technology to your business. The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Capitalism reaches you through advertising, jobs, money, and the products you buy and consume. An even bigger network is invisible.

Cable 169

Cable Class Mobile Advertising Amazon 169

RebelMouse

NOVEMBER 11, 2020

Get the most out of every visitor to your site: Use RebelMouse's Social UX Layout Make sure the " Keep reading… " rule is enabled on mobile Set up a stream of posts from every article page Approximate 2x the number of sessions for inventory Directory Listings Directory listings are a great way to build revenue and secure repeat visits to your site.

Cost Per Thousand 88

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 88