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Announcing ChatFactory: The Generative AI-Powered Buying Agent

PathFactory

Just this past year, we brought to market our new AI content recommendations for sales teams in PathFactory for Revenue Intelligence , which combines your CRM data with our first-party content engagement data—taking the guesswork out of next-best content to use for BDR and sales outreach.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Tight synchronization – messaging, segmentation, offer strategy – between nurture tracks and sales outreach cadences to ensure alignment and maximum synergy between sales and marketing.

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Essential KPIs to measure generative AI’s success in marketing

Martech

AI ROI solution: ‘It’s complicated’ AI and predictive analytics, on the other hand, have been quietly playing a leading role in every facet of marketing, not just outreach and external communications, for decades. Number of website visits on the exhibit microsite. The simple answer is that it depends.

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Art of Pre-Trade Show Planning to Maximize ROI

SmartBug Media

Pre-trade show efforts could look like a lot of different things, including (but not limited to): Email outreach Paid advertising Targeted PR Speaking roles Event sponsorships At the bare minimum, attendees must know where and how to meet you at the event if they want to hear more about your offering. Just ask Symphony Talent!

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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

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5 steps to a seamless post-M&A brand integration

Martech

Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure.

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PathFactory’s Content Intelligence Connects Marketing Generated Buying Signals to Sales to Accelerate Deal Cycles

PathFactory

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack.