KoMarketing Associates

OCTOBER 16, 2012

The growth in guest blogging outreach and the notion that guest blogging alone will benefit SEO illustrates the evolution of marketing tactics meant to deliver short term value. If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e.,

Tactics 120

Tactics SEO B2B Marketing Planning 120

Heinz Marketing

DECEMBER 15, 2024

Key Features Website Agent : Simplifies content navigation by providing AI-driven answers and recommendations directly on websites, and then creating custom microsites based on user needs. Sales Enablement : Helps sales teams access relevant content and recommendations quickly, enhancing outreach effectiveness. Who doesnt want that??

Marketing AI 91

Marketing AI Microsite Customer Satisfaction B2B Sales 91

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. 82% of buyers look up providers on LinkedIn before replying to outreach efforts. There is simply no denying the power of digital marketing and the reach of the channels that comprise it. B2B tech sales are increasingly originating from digital channels, such as: Email. Whitepapers. Case Studies. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. If you do a lot of outreach to these smaller influencers, you may want to use a tool like BuzzStream to find these people and manage your process. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.).

Paid Content 148

Paid Content Promotion Media Paid Search Agency 148

Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. It’s important not to overlook revenue in your own backyard, and ABM can be a perfect way to reach your existing customer base.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Webbiquity

JULY 26, 2010

Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Aaron Pearson ( @apearson ) + others. What B2B communicators can learn from the 2010 World Cup , June 14, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

NOVEMBER 29, 2011

Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. From: Chris Abraham <cjabraham@miriamskitchennews.org> The first thing you’ll notice is that I am doing the outreach in this example.

Blogger 80

Blogger Domain Outreach Microsite 80

PathFactory

JUNE 25, 2024

Just this past year, we brought to market our new AI content recommendations for sales teams in PathFactory for Revenue Intelligence , which combines your CRM data with our first-party content engagement data—taking the guesswork out of next-best content to use for BDR and sales outreach.

Buy 52

Buy Microsite Generation Outreach 52

Eric Mower + Associates

JUNE 5, 2019

Review your employee policies and make sure they are as inclusive and welcoming as your marketing outreach. For destinations and CVBs: Have a landing page or microsite for LGBTQ+ travelers with a welcoming statement and links to local Pride events, LGBTQ+-friendly attractions, hotel packages and community resources.

Advertising Agencies 81

Advertising Agencies Microsite Work Management Marketing Management 81

Martech

FEBRUARY 15, 2024

Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure.

Work Management 101

Work Management Brand Identity Branding Marketing Management 101

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. DH: We run listening reports and do outreach to provide the correct information.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Trend 2: More emphasis on community outreach. Savvy firms understand that marketing not only needs to attract clients, it needs to attract talent, too. Millennials are known as the “cause generation” for a reason.

Trends 82

Trends Planning Advertising Agencies Microsite 82

PureB2B

MARCH 27, 2019

Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above. This tactic should be adopted to account email outreach messaging. An optimized website should be high on your priority list.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Convince & Convert

OCTOBER 22, 2013

The second half of content marketing is outreach — getting your content seen and shared by large audiences. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. What do you think is the future of big content in terms of form, style, approach, and and concepts?

Work Management 147

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 147

SmartBug Media

MAY 9, 2024

Pre-trade show efforts could look like a lot of different things, including (but not limited to): Email outreach Paid advertising Targeted PR Speaking roles Event sponsorships At the bare minimum, attendees must know where and how to meet you at the event if they want to hear more about your offering. Just ask Symphony Talent!

Trade Show 57

Trade Show Planning ROI Sales Qualified Leads 57

Hubspot

OCTOBER 28, 2020

In this post, we'll take an in-depth look into buyer interest, marketing and sales outreach, and sales outcomes over the past six months. To explore the accompanying dataset on your own, you can find our interactive microsite here. Inbound Strategies Continue to Prove Effective for Buyer Outreach. Marketing Emails.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

SalesIntel

DECEMBER 30, 2024

Personalization: Crafting content and outreach specific to the needs of those accounts. Multi-Channel Engagement: Using platforms like email, LinkedIn, and events for outreach. Enhanced audience engagement through personalized outreach. Personalized Microsites: For each targeted account, Snowflake built a dedicated microsite.

Case Studies 40

Case Studies Case Study Account Based Marketing ABM 40

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

PureB2B

MARCH 27, 2019

Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above. This tactic should be adopted to account email outreach messaging. An optimized website should be high on your priority list.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Percentage of target audience reached: Outreach of your ads to your target audience. Objective: Campaign outreach and influence-driven action. Objective: Enhance engagement and collect information of prospects.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. EditorStahl Click To Tweet.

Advertising Agencies 89

Advertising Agencies Examples Paid Search Agency Lead Ranking 89

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Percentage of target audience reached: Outreach of your ads to your target audience. Objective: Campaign outreach and influence-driven action. Objective: Enhance engagement and collect information of prospects.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Content Marketing Institute

OCTOBER 8, 2018

Running a coordinated campaign, where all separate elements feed to the core video, will help your outreach. In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. Your videos shouldn’t be treated any differently.

Rules 111

Rules Video Marketing Lead Ranking Paid Search Agency 111

New North

JULY 25, 2024

By tailoring your messaging and outreach to individual accounts, you’ll build stronger relationships and increase your chances of closing deals with ideal clients. Account-Specific Events and Outreach Another way to reach your contacts directly is by organizing exclusive events or webinars for key accounts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Inbox Insight

JULY 10, 2024

Personalized outreach 5. Bespoke events 2. Tailored content 3. Direct mail 4. Account insights 1. Webinars 2. Email campaigns 3. Targeted content 4. Social media engagement 5. Targeted ads 1. Digital ads 2. Dynamic emails 3. Programmatic ads 4. Content syndication 5.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Allocation 52

Walker Sands

APRIL 5, 2019

Upon launch, the Walker Sands team deployed an integrated promotion strategy, which included robust media outreach, promotion via Nintex’s owned channels and the production of three 60-second videos detailing the most prominent broken processes in corporate America: employee onboarding , document mis(management) and customer pain points.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Seismic

MARCH 25, 2021

LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. Outreach helps sellers build greater mindshare. CEOs weigh in on GTM resilience and growth. Thank you, Digital Shift attendees!

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. 5) Outreach and Promotion. Example: Salesforce. 2) Content Management Systems (CMS). But content without structure would be chaos. Example: Marketo. Example: BuzzStream.

Work Management 48

Work Management Marketing Management Marketing Automation Services B2B Marketing 48

PathFactory

MAY 11, 2022

For instance, at PathFactory, we launched three new products in less than two years to address our customers’ requests for more content intelligence : our Microsite Builder (which complements the Campaign Tools module), the Virtual Event Experience (VEX) and Website tools modules.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Metadata

JANUARY 14, 2025

Modern ABM platforms synchronize personalized experiences across websites, email campaigns, advertising, and sales outreach. For example, employing innovative ad strategies like geofenced advertising can enhance your ability to reach decision-makers in specific locations, further personalizing your outreach.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Marketing AI 52

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Build quality backlinks using public relations and outreach. E-newsletters (80%). Website Articles (78%). Illustrations and Photos (75%). Videos (74%). In-Person Events (69%). Blogs (67%). Branded Content Tools (47%). Infographics (45%). Mobile Apps (42%). Creating and Maintaining an Impactful Website.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. And they do this by combining all the modern online outreach strategies available. Henceforth, Vero promoted this initiative with a series of press releases, interviews, and influencer outreach programs. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

SalesIntel

DECEMBER 23, 2024

Use firmographic, technographic, and intent data to: Personalize email outreach with account-specific insights. Account-Specific Microsites Microsites tailored to individual accounts can significantly boost engagement. Decision: Personalized demos, ROI calculators, and detailed proposals that drive decision-making.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Webinar Metrics 52

DealSignal

AUGUST 30, 2021

DealSignal’s Lead Enrichment tool provides you with a full view of identified contacts and accounts so you can personalize your outreach. For example, you may consider building microsites that speak directly to specific audiences. This goes beyond targeted emails or ads — it involves the total user experience.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Orange Owl Blog

DECEMBER 24, 2024

Example : A company focusing on ABM might allocate a significant portion of its budget to personalized outreach efforts, such as account-specific microsites or premium direct mail campaigns. Factor in costs for technology, creative assets, media spend, and contingency funds.

Planning 52

Planning Marketing Budget Creation Paid Content Marketing Plans 52

B2B Marketing Exchange

NOVEMBER 15, 2023

Account-Based Marketing Campaign Mutiny Mutiny’s ABM music video campaign elevated personalized outreach by identifying 30 target accounts based on specific criteria and partnering with a freestyle rapper known as “Sales Rapper” to create custom rap videos mentioning key contacts and their pain points by name.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52