Zoominfo

JANUARY 5, 2021

For many companies, ZoomInfo serves as the information engine that powers how they go to market. Salesforce Sync is a new integration from ZoomInfo that pulls crucial information about Accounts, Contacts, and Leads from Salesforce right into the ZoomInfo platform. You fuel your CRM with powerful deal-making data.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

DealSignal

FEBRUARY 1, 2024

You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Zoominfo

APRIL 20, 2021

GDPR Influences Corporate Data Protection Measures These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Zoominfo 130

Zoominfo Validation Privacy Practices 130

Zoominfo

APRIL 20, 2021

GDPR Influences Corporate Data Protection Measures. These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Zoominfo 130

Zoominfo Validation Privacy Practices 130

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

APRIL 20, 2021

GDPR Influences Corporate Data Protection Measures These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Zoominfo 100

Zoominfo Privacy Advertising Benchmark Enterprise Management 100

Zoominfo

JULY 17, 2018

Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. Contact ZoomInfo today to learn how our contact database can help you generate more success with your marketing webinars. The post 10 Webinar Metrics to Measure Success appeared first on ZoomInfo Blog. Keep reading!

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? ZoomInfo is Launching Streaming Intent For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns. Get a Demo How (And Why!)

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Image: ZoomInfo. Measuring intent. “In Image: ZoomInfo.

Intent 105

Intent Intent Signal Campaigns Zoominfo 105

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. . We don't have all of the answers at ZoomInfo, but we listen to our employees. B2B Growth. B2B Growth.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Zoominfo

AUGUST 14, 2018

When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ). Keep reading for our top tips and best practices for measuring social media ROI: Establish Goals or Key Performance Indicators (KPIs). With your team, establish clear and measurable goals for your social campaigns.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Zoominfo

AUGUST 18, 2020

With ZoomInfo, KeepTruckin increased their sales productivity by 24% and also, the number of meetings scheduled has increased by 11%. KeepTruckinInc pic.twitter.com/UpkfW7rsti — ZoomInfo (@ZoomInfo) February 18, 2020. 3 Ways to Measure Sales Productivity. Typically, sales productivity is measured by revenue.

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

Zoominfo

APRIL 30, 2021

.” — Danny Daly, manager, marketing events at ZoomInfo. Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

FEBRUARY 10, 2021

This post is part of ZoomInfo’s 2020 Annual Report series. Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo. Source: ZoomInfo. Source: ZoomInfo. Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Zoominfo

AUGUST 3, 2020

But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020. Source: ZoomInfo. Figure 1 : The nonprofit industry took the top spot by total investment amount.

Zoominfo 239

Zoominfo Advertising Mediums Network Marketing Software 239

Zoominfo

JUNE 12, 2023

Last week, ZoomInfo co-hosted an event with Bain & Co. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. At ZoomInfo, we strive to respond within 90 seconds to every hot lead.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Zoominfo

JULY 27, 2023

Creating specific and measurable goals for both sales and marketing teams can greatly improve reporting and the overall efficiency of your strategy. There’s nothing in the world stopping people from getting super granular with their targeting and personalization,” says Millie Beetham, director of ZI Labs and GTM innovation at ZoomInfo.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Zoominfo

FEBRUARY 17, 2023

At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. We believe that publishing and providing annual updates on our goals will help us align and focus our work as a team, hold ourselves accountable, and measure our success. Here are some of the highlights. You can read the full report here.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Zoominfo

DECEMBER 16, 2020

While COVID-19 testing garnered strong attention from companies, health screenings roared ahead in interest from September to November, suggesting that this less costly measure may prove more popular for employers, according to data from ZoomInfo. Source: ZoomInfo. That percentage dwarfs the other two topics ZoomInfo tracked.

Zoominfo 162

Zoominfo Intent Signal Business Buyer Intent 162

Zoominfo

AUGUST 16, 2022

For example, ZoomInfo Waltham is different from ZoomInfo Vancouver. As a result, ZoomInfo customers see a 100% fill rate on important segmentation metrics: industry classification (including NAICS, SIC), revenue and employee headcount, and can expect to see more data with its resulting attributes inside the platform over time.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. On average, orders almost doubled.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Zoominfo

AUGUST 17, 2020

Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Source: ZoomInfo. As lockdown measures moved across the country, technological adoption followed suit. Source: ZoomInfo. . “ Good.” ” *Thumbs Up *. Geography is Fun.

Zoominfo 246

Zoominfo Click Rate Order Advertising Mediums 246

Zoominfo

FEBRUARY 20, 2020

Simply put, marketers often have a tough time knowing how to measure content marketing success. If you’re going to sink time and energy into content creation, you should know how to measure your results, right? Measure Your Scroll Depth Scroll depth is a metric that tracks the place on a page where your visitors stop reading.

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

Zoominfo

JUNE 23, 2020

New data from ZoomInfo shows that over the last five years, there has been a 113% increase in execs with diversity and inclusion titles, and nearly 40% of Fortune 500 companies have on-boarded an executive focused on the issue. Despite this, according to ZoomInfo’s analysis of 60 million professionals in its database, only 39.4%

Zoominfo 246

Zoominfo Tips Advertising Mediums Communities 246

Zoominfo

JANUARY 15, 2021

link] — ZoomInfo (@ZoomInfo) January 12, 2021. Lead scoring heavily relies on accurate data collection and measurement of metrics to determine results. Does your team have the process down? [link] — ZoomInfo (@ZoomInfo) January 12, 2021.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

JANUARY 23, 2021

Additionally, according to Forrester, organizations with growing annual revenues of 10% or more do a better job measuring and describing customer-lifecycle value (retention rates, customer lifetime value, customer satisfaction and customer advocacy). link] — ZoomInfo (@ZoomInfo) January 20, 2021.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Zoominfo

DECEMBER 2, 2022

Security measures are used to maintain privacy. The certifications that require a significant investment of time and money are what separate truly compliant B2B data vendors from everyone else,” ZoomInfo privacy compliance officer Al Raymond says. Security : The act of protecting data from unauthorized access and potential breaches.

Work Management 130

Work Management Marketing Management Privacy Vendors 130

Zoominfo

FEBRUARY 28, 2022

To get the most out of a chatbot, you’ll need data that can deliver personalized engagement and accurate analytics to measure what matters. Measured by conversation routing and connection data. Customer Satisfaction Rate: Uses a feedback score to measure how satisfied a customer is with their chatbot conversations.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Zoominfo

OCTOBER 6, 2020

ZoomInfo views a go-to-market strategy as a cycle: Plan > Allocate resources > Execute and measure > Refine and automate. Execute and measure: Launch campaigns and products, and then monitor progress. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Allocation 246

Allocation Planning Work Management Marketing Management 246

Zoominfo

MAY 31, 2023

Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey. You can start by taking a page out of our very own ZoomInfo GTM playbook. Learn how ZoomInfo MarketingOS can help you kickstart those efforts.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Zoominfo

JUNE 10, 2022

Were appropriate security measures implemented? Is ZoomInfo GDPR compliant? ZoomInfo works to comply with all applicable privacy regulations, including the GDPR. Certification & Validation: ZoomInfo’s privacy practices and posture have been independently assessed by multiple third parties.

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Zoominfo

JULY 25, 2023

Boost Revenue & Bottom Line Measuring B2B lead gen success is a powerful way to track and improve your marketing and sales processes. Look for an email automation platform that makes it easy to manage lead information, design emails, connect forms, and measure performance. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130