How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

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At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. ZoomInfo Solutions Just for Sales.

How to Write Sales Cold Calling Scripts Using Data

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One of the best ways to improve sales numbers involves something everyone dreads — cold calling. To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. Why do Sales Cold Calling Scripts Matter?

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Cold Calling vs. Warm Calling: Is Cold Calling Dead?

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You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. What is cold calling? What is warm calling?

Cold Call Sales Voicemail Scripts That Get Callbacks

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We’ve talked about cold calls time and time again on the ZoomInfo Blog. How can you find more success with cold calling? But we’ve yet to discuss the next step after your cold call fails to get picked up. Do they work? And so on. So without further ado, here’s Account Executive Dave Harris on […]. B2B Sales

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

21 Important B2B Cold Calling Statistics

Zoominfo

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling. Cold calling is ineffective 90.9%

How ZoomInfo Engage Helps Accelerate Sales through Automation

Zoominfo

That’s why ZoomInfo created Engage , a sales engagement platform designed for smarter, more efficient prospecting and selling. 12% scheduling calls. ZoomInfo Engage auto-dialer feature (below). For example, say we’re cold calling Prospect A, Liz.

ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Improve Your Cold Outreach with BASHO Emails. While digital automation has made outreach much easier, sending cold emails is still a tricky game. With our post, “8 Ways to Use BASHO Emails in Cold Email Outreach,” you can bash boring email campaigns.

B2B Cold Calling Best Practices

Marketo

by Maria Pergolino Is cold calling dead? Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the smile and dial of years past. Even as social media and web applications become mainstream B2B marketing platforms, cold calling remains one of the most effective ways to make contact with decision makers, but only if done right. Cold calling can increase the number of prospects, appointments and sales.

Key Takeaways from the 2019 ZoomInfo Call Olympics

Zoominfo

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. Is cold calling dead? What was the purpose of the Call Olympics?

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule

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In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo). Each chat will be moderated by a different member of the ZoomInfo team. Cold Calling.

How ZoomInfo’s Dynamic Duo Thrived in Their SDR AE Relationship

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Our dynamic sales duo here at ZoomInfo not only crushes the sales cycle, but they have their own fun. Cold calling is one of the worst (if not THE worst) part of a sales job — especially with c-suite contacts. In fact, about half of sales professionals fear making cold calls.

Cure for the Common Cold Call [Infographic]

Zoominfo

Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). If your team’s performance is lagging and your cold calls are falling flat, it’s time to conduct an audit of your B2B database.

5 Outbound Calling Best Practices

Green Lead's B2B

I have one guy who calls it panning for gold. I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygiene - Keep lists clean and ready at all times for prime calling. What outbound calling tips can you offer?

7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

Zoominfo

If they default to cold calling (a task they find difficult), a ‘warm-style’ calling approach might be a better fit (see #5 below). link] — ZoomInfo (@ZoomInfo) January 20, 2021. link] — ZoomInfo (@ZoomInfo) January 13, 2021.

Five Ways to Change Your Sales Strategy After COVID

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Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I

Will Outside Sales Recover When the Pandemic Ends?

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But when the pandemic sent the world into lockdown, almost 90 percent of sales moved to the Inside Sales model of video conferencing, voice calls, and web-based technologies. Outside Sales is sometimes called “field sales.”

4 Ways To Optimize Your Sales Prospecting Workflow

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Typical prospecting workflows involve researching and then connecting to prospects via cold calls, cold emails, and beyond. Don’t be afraid of filters to segment #HealthyData — ZoomInfo (@ZoomInfo) August 20, 2020.

Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

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As part of your strategy, your sales reps use ICPs to guide prospect cold calls and have a personalized voicemail script ready if they can’t reach their decision-maker prospect. Whether you start a call with your demo or not, your software walkthrough needs to shine.

How to Use Sales Multi-Threading to Your Advantage

Zoominfo

They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So Getting as many of the above buyers as possible on an early sales call is essential for discovery. “If

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The Difference Between Point-In-Time Data and Live Data

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This issue stems from how data is collected — by using call centers instead of indexing websites and using A.I. link] — ZoomInfo (@ZoomInfo) February 9, 2021. That includes identifying decision-makers and personalizing cold calls with up-to-date company and industry data.

How To Pinpoint B2B Customer Pain Points

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Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd.

How To Pinpoint B2B Customer Pain Points

Zoominfo

Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd.

How To Use Sales Dialers To Close Deals Faster

Zoominfo

Imagine having to call 50-100 people in a day. Basically, a dialer takes the manual part out of the cold calling process. Compile lists of customers at the key point in the life cycle Automatically put customers on a call list Automatically dial their numbers at the right time.

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The Sales Prospecting Strategy Guide

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When it comes to B2B sales, this step becomes a little tricky because there is more than one person calling the shots when it comes to actually making a purchasing decision. What is cold calling in sales? Cold calling is the old tried and true form of marketing for salespeople.

Here’s Where Your GTM Strategy Is Failing

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Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market.

6 Ways to Improve Your B2B Sales Prospecting

Zoominfo

It is more effective to target cold leads with persona-based content than targeting warm leads without using persona-based content (58% versus 45%). How many cold calls should reps make a day? 4. Master Cold Calling: Cold Call Best Practices. No matter how much you hate cold calling, it’s still an effective way to drum up new business. The chances of you making a sale on your initial phone call are slim.

12 Easy Fixes for Your Bad Sales Habits

Zoominfo

You make too many cold calls. You don’t need to work in sales to know the phrase, “cold calling.” Cold calling is a classic sales technique, but many sales professionals question its effectiveness. And, unfortunately, the statistics won’t make you feel any better about cold calling ( source ): Less than 2% of cold calls result in a meeting. Less than 1% of cold calls result in a sale.

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10 Most-Read Sales Articles of 2018

Zoominfo

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. After all, you have calls to make, quotas to hit, and demos to run. 21 Important B2B Cold Calling Statistics. Yet, cold calling is still a key component of B2B sales.

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7 prospecting rules that produce leads

B2B Lead Generation

Check out my guest post for ZoomInfo, a blog that offers advice on all aspects of sales and marketing.  I agreed to contribute to ZoomInfo with this topic because I believe very strongly in the power of the phone. Here are a few pointers to think about as you read the article: Every opportunity – including cold calling or lead follow-up – should be treated with great respect. Need to improve your teleprospecting efforts?

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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

Sales personnel shifted to more email prospecting than cold calling in recent years. Phone calls are time-consuming, have a low interaction rate, and are difficult to track. Other tools that offer this functionality include Apollo.io , Zoominfo , Nimble , and Clearbit Enrich.

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How NOT to Cold Text Your Sales Prospects

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Benefits Of Cold Texting. In a recent ZoomInfo poll on LinkedIn, 65% of respondents said that they cold-text prospects, and gave compelling reasons as to why. How NOT to Cold Text Your Sales Prospects. How TO Cold Text Your Sales Prospects.

15 Social Selling Quotes to Inspire Your Sales Efforts

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Social selling makes a cold call less cold” – Jelle den Dunnen. For more information about the ZoomInfo B2B contact database , reach out to our sales team today. The post 15 Social Selling Quotes to Inspire Your Sales Efforts appeared first on ZoomInfo Blog. Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects.

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Sales Intelligence: What to Expect When You’re Prospecting

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At the very least, sales and marketers need to know whom to call and how to reach them. We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Example of an org chart in ZoomInfo.

How to Differentiate Between Warm and Hot Leads

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At ZoomInfo, we contact every lead within 90 seconds of contact. If we miss them, we call up to 7 more times that day. Cold calling is a low percentage game. Not all leads are created equal. In fact, they fall more on a spectrum.

5 Reasons to Invest in B2B Conferences and Events

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The bottom line is—face-to-face communication facilitates connections and business opportunities in a way cold calling and emailing can’t. For more sales and marketing solutions contact ZoomInfo. The post 5 Reasons to Invest in B2B Conferences and Events appeared first on ZoomInfo Blog. There’s no way around it—industry conferences and networking events are expensive. As a team manager or executive, it can be difficult to justify this expense.

33 Business Blogging Statistics

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Inbound marketing methods, such as business blogging, generate leads that cost an average of 62% less than leads generated via outbound methods (such as cold calling) ( source ). For more information about lead generation and B2B marketing campaigns, contact ZoomInfo today. The post 33 Business Blogging Statistics appeared first on ZoomInfo Blog. If content is king, consider your blog its throne.