3 Takeaways from ZoomInfo’s 2019 Technographic Data Report

Zoominfo

Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. Although sales reps at ZoomInfo had figured out how to successfully leverage technographic data, we were curious to see if other organizations were using this type of B2B data effectively.

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule

Zoominfo

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter.

4 Lessons ZoomInfo Learned From Their Own ABM Campaign

Listenloop

So, like many companies, ZoomInfo decided to give ABM a shot. Here’s a quick summary of our ABM campaign and methodology: ZoomInfo released a new product at the beginning of 2015, called FormComplete. Step Two: Outreach Cadence Development.

Can’t Stop, Won’t Stop: DiscoverOrg’s Acquisition of ZoomInfo

DiscoverOrg

In February 2019, DiscoverOrg acquired data provider ZoomInfo. The recent ZoomInfo acquisition is business – but for Schuck, who co-founded DiscoverOrg just over a decade ago , it’s personal, too. How does the acquisition of ZoomInfo affect the market?

How B2B Marketing is Changing in 2018

LinkedIn ads / sponsored content 8 Social media marketing 8 Social media ads / paid social / sponsored content 7 Facebook ads 5 Twitter ads 4 Instagram ads (for branding, not lead gen) 2 LinkedIn - direct outreach 1 Event Marketing Tactics (17 responses). 1How B2B Marketing.

The Ultimate Guide to Sales Outreach [Inforgraphic]

Zoominfo

If we’ve worked in sales for any amount of time, you know how important sales outreach is. For those who aren’t as familiar, sales outreach is just what it sounds like: The process of reaching out to and engaging with prospects in a meaningful way.

Beating Your Prospect’s Defense [Infographic]

Zoominfo

If you’re interested in finding more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post Beating Your Prospect’s Defense [Infographic] appeared first on ZoomInfo Blog.

6 Outdated Sales Techniques That Hurt Your Productivity

Zoominfo

Research confirms this ( source ): 90% of business professionals agreed that sales outreach personalized to their industry is very important. 83% of business professionals agreed that sales outreach personalized to their specific business problem is very important.

5 Reasons Your Sales Prospects Say No [Infographic]

Zoominfo

To help you answer that question, the experts at ZoomInfo put together the following infographic, which outlines common reasons your B2B sales prospects say no. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it.

Which B2B Prospecting Tool is Best For You? [VIDEO]

Directive Agency

What’s great about Growbots is that it’s actually a prospecting and an outreach tool all in one. You can add them to specific cadences, email sequences, and then send them out and monitor your entire outreach process in one single platform. ZoomInfo. for outreach.

15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

ZoomInfo. What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles.

6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers. The sales cycle is made up of a series of outreach activities that must happen in a very specific order.

Improve Your B2B Sales Process with Company and Contact Data

Zoominfo

Whether you rely on leads from your marketing team or you’re prospecting for leads on your own, company and contact data can provide you with the insight you need to qualify leads and prioritize outreach much more efficiently. Time your outreach.

Three Keys to Success in Sales: A BDR Perspective

InsightSquared

Platforms including LinkedIn, Sales Navigator, Outreach, ZoomInfo, and Engagio make up a portion of the remaining tech I use on a daily basis. Without ZoomInfo , I’m not sure where I would get my prospects’ contact info.

Sales 112

The Beginner’s Guide to Marketing for Financial Advisors

Zoominfo

By focusing your efforts on prospects that match this persona instead of wasting time trying to sell your services to anyone and everyone, advisors will see much a much higher return on their outreach initiatives. Contact ZoomInfo today to learn more.

Top 10 Social Selling Tools

Zoominfo

ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process. When you open the plugin while viewing a LinkedIn profile, you can export the prospect to Salesforce, Outreach, or send them a direct email with one click.

Tools 85

Your Guide to Personalized Marketing [Infographic]

Zoominfo

For this reason, the experts at ZoomInfo put together the following infographic. The Ultimate Guide to Sales Outreach [Infographic]. For more information about ZoomInfo, contact our sales team.

5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

Direct mail is one of the very first outreach strategies employed by businesses. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. The first of our creative outreach ideas was one of our most successful.

Mail 65

Live Video: 18 Reasons to Live Stream [Infographic]

Zoominfo

If you’re looking for more informational content to improve your sales and marketing efforts, check out these infographics: The Ultimate Guide to Sales Outreach [Infographic]. For more information about ZoomInfo, contact our sales team.

Incoming! SDR Wars Are Upon Us!

Outreach

As Manny Medina, Outreach CEO, co-founder and first SDR, often says, “If a company launches and no one’s there to spread the word about the product, how will it succeed? That’s why Outreach and our capable sales development team are proud to participate in SDR Wars , a head-to-head sales development competition taking place over the next few weeks. Sales Development Representatives (SDRs), Hunters, Prospectors. Whatever you call them, they are the lifeblood of your company.

A Guide to Recruiting Financial Advisors

Zoominfo

That’s why ZoomInfo has put together this article on how to recruit new advisors, retain top talent and groom your successor. Concluding with ZoomInfo’s Financial Advisor Database. To increase the efficacy of your outreach campaigns, use a contact database like ZoomInfo.

Choosing the Right Messaging App [Infographic]

Zoominfo

If you’re looking for more informational content to improve your sales and marketing efforts, check out these infographics: The Ultimate Guide to Sales Outreach [Infographic]. For more information about ZoomInfo, contact our sales team.

4 Ways to Improve Your Candidate Response Rate

Zoominfo

Candidate response rate refers to the percentage of candidates who respond to a recruiter’s outreach efforts. Here are our top tips to nail your timing when it comes to candidate outreach: Avoid the standard 9-5 workday hours. 2. Personalize your outreach.

12 B2B Sales Questions to Close Deals Faster

Zoominfo

Although these are typically marketing concerns, knowing this information will allow you to prioritize your outreach and provide anecdotal feedback to those responsible for lead generation. Contact ZoomInfo today to learn how to close deals faster with our product suite.

B2B Influencer Marketing: How to Be Effective Without Being Annoying

Integrate

Many B2B marketers use a templated style of outreach through email or LinkedIn message which sounds something like this. "Hi, Molly Clarke , Senior Marketing Manager at ZoomInfo, says , “Influencers are not marketing campaigns. 1 Create Authentic and Engaging Outreach.

The Ultimate Growth Marketing Software Stack

Lead Liaison

Here it is: Top of the Funnel: Rhythms™ , Lead411 , ZoomInfo. Top of the Funnel : Rhythms™ , Lead411, ZoomInfo, Hunter, MailTester.com, FullContact, Clearbit. It helps them establish an outreach plan, that’s ideal for business development reps or seasoned account managers.

3 Ultra-Effective Types of B2B Blog Posts

Zoominfo

Check out some of the listicles we’ve posted here on the ZoomInfo blog: Top 10 Social Selling Tools. The ZoomInfo blog has no shortage of great infographics! Here are some of our favorites: The Ultimate Guide to Sales Outreach [Infographic].

What Sales Reps Must Know About Marketing Automation

Zoominfo

Sales reps can automate prospect outreach using marketing automation. Fortunately, if you have limited resources for sales automation, you can leverage marketing automation technology to streamline your sales outreach process for efficient, organized sales follow-ups.

Why Sales Reps Need Access to Company Hierarchy Data

Zoominfo

Answering these questions will help inform your overall sales strategy, particularly when expanding your outreach to new markets. Contact ZoomInfo today to access our comprehensive business database —with new company hierarchy data.

4 Ways to Recruit Like a Marketer

Zoominfo

Check out the following blog post to ensure your recruiting team utilizes social media best practices during your outreach process: 6 of the Worst Social Recruiting Mistakes Businesses Can Make. Contact ZoomInfo today to learn how we can help you improve your B2B recruiting efforts.

How to Build a Better B2B Sales Tech Stack

Zoominfo

As the modern buyer’s become more sophisticated and educated, sales teams have pivoted away from spray-and-pray outbound strategies to more consultative outreach. ZoomInfo can help! The post How to Build a Better B2B Sales Tech Stack appeared first on ZoomInfo Blog.

25 Must-Read Sales Blogs

Zoominfo

Recommended Reading: Top 10 Takeaways From the ZoomInfo Growth Acceleration Summit. 4. ZoomInfo Blog. If you’re a new reader, ZoomInfo is the leading B2B contact database. This next blog comes from sales leader John Barrows—another Summit speaker and close friend of ZoomInfo.

How to Develop a Customer Insight Report Your Whole Team Can Use

Zoominfo

Customer Insight Reports enable ABM programs with details necessary for personalized outreach. For more help scaling your sales and marketing efforts, contact ZoomInfo today. Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives.

Building Trust in Sales: A Guide for Sales Professionals

Zoominfo

All too often, a B2B sales rep will begin the outreach process without taking the time to understand who they’re contacting. Contact ZoomInfo today to learn how to increase your B2B sales productivity. Trust is the foundation of any successful deal.

Trust 80

Growth Marketing Software Stack for B2B Companies

Lead Liaison

Here it is: Top of the Funnel: Rhythms™ , Lead411 , ZoomInfo. Top of the Funnel : Rhythms™ , Lead411, ZoomInfo, Hunter, MailTester.com, FullContact, Clearbit. It helps them establish an outreach plan, that’s ideal for business development reps or seasoned account managers.

November 2018 B2B Blog Post Round-Up

Zoominfo

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Last but not least, to learn more about the ZoomInfo business database contact our sales team today.

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh. Find the Right Channel, Message and Campaign for Outreach.