Vision Edge Marketing

APRIL 4, 2023

With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments. Let’s explore two measures any size company can employ, and some examples of how tracking and improving each measure benefits your business and proves the value of existing and new investments: Cycle time.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. No problem. How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. This step provides valuable insights into what did and didn’t work and informs decision-making. It’s no different for a business leader.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. Question : Why don’t organizations map their processes?

Process 229

Process Optimization Work Management Marketing Management 229

Marketing Insider Group

NOVEMBER 30, 2021

And how do you work to establish and grow it? In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Quick Takeaways.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Your efforts, campaigns, and strategies are all trackable and measurable. And is it working? How and what you measure should align with the goals in your content strategy.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

KoMarketing Associates

JANUARY 4, 2023

New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic. About 12% of respondents stated that it almost always works for them. Influencer Marketing Begins to Yield Positive Results.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

Vision Edge Marketing

FEBRUARY 21, 2023

a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. This same concept applies to organizations of all kinds. Organizations must do the same. Welcome to What’s Your Edge? – Tastes change.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers, and measuring success against objectives and KPIs.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Vision Edge Marketing

APRIL 26, 2022

Well-designed performance management dashboards serve as a performance measurement vehicle and provide insights into areas where improvements can be made and to direct decisions and future planning. There are several factors that can impact the success of developing and deploying an actionable performance measurement dashboard.

Work Management 223

Work Management Marketing Report Paid Search Agency Planning 223

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Planning 121

Planning Business Work Management Word of Mouth 121

Marketing Insider Group

JANUARY 4, 2023

When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing. Let’s face it; digital marketing solves the Offline marketing complexities that many smaller marketing organizations are not set up to solve. If something is not working, you pull it.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? Why does content marketing work all the time? Content marketing works because it uses the more subliminal power of attraction, rather than shouting from the rooftops about your existence and importance, as in the case with advertising. This is why content marketing works.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. And for most organizations, that means close to, or above, an 80% retention rate.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Vision Edge Marketing

FEBRUARY 28, 2023

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. There are two important ways in which operational excellence creates a culture of excellence within organizations.

Work Management 172

Work Management Planning Marketing Management Customer Satisfaction 172

Marketing Insider Group

MAY 30, 2023

In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set Clear Goals Goal setting is an important practice for measuring marketing success as it provides a clear roadmap to achieving desired outcomes. Make sure your goals are measurable.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Research finds that over half of organizations report higher-quality leads because they use personas. Having a plan to measure your success is a crucial sales enablement best practice.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Marketing Insider Group

APRIL 3, 2023

Organizations can’t successfully handle massive growth without optimization in every department. Having a shared purpose avoids unnecessary roadblocks related to people working at cross purposes. The McChrystal Group advisory services firm regularly helps teams work faster without losing productivity or communication.

Work Management 256

Work Management Marketing Management Efficiency Marketing Budget 256

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change?

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Then, determine who in the organization represents or owns the data you need. Use visualizing work for transparency and quick communication.

Marketing AI 68

Marketing AI Churn Rate Transparency Budget Programs 68

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Martech

OCTOBER 10, 2023

Governance structure Let’s start by talking about how we should structure governance of our customer journey operations, as this will have a big influence on how the work is prioritized, initiated, implemented, and improved. If your organization is particularly siloed, this is especially important. Enhanced accountability.

Customer Satisfaction 123

Customer Satisfaction Enterprise Management Work Management Multi-Channel 123

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced. Optimize and measure for a diverse range of conversion outcomes.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Kevin Indig

OCTOBER 30, 2023

The same principle also works for brand combination searches, like “amazon bar soap” It’s a combination of a brand and a generic keyword. Its organic traffic has exploded. Reddit’s organic traffic exploded in mid-June and 2.5x’ed by mid-October. You’re surely aware of brand searches.

Brand Identity 106

Brand Identity Branding CTR API 106

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Martech

FEBRUARY 12, 2024

Measurement management. Because marketing must prove itself as a contributor to the business daily, knowledge of marketing measurement is a must. Some of the skills she may find missing can be bought from outside agencies, but which one should she buy versus grow inside her organization?

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Martech

APRIL 17, 2023

What’s more, the range of skills required within marketing organizations — or in close proximity — will have to include confidence in handling analytics and data. Conducting measurement despite “black boxes” (unreliable vendor performance data). Major challenges.

Spending 145

Spending Analytics Work Management Marketing Management 145

Sword and the Script | B2B

MARCH 26, 2024

Mathematically, that works out to about 209 C-suite respondents. More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” The survey has a margin of error of plus or minus 2.8%

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Oktopost

MARCH 10, 2022

Every day, we ask ourselves the same questions—What’s working? Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Martech

APRIL 9, 2024

It has worked with the U.K. The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Seismic

FEBRUARY 6, 2024

By embracing a comprehensive evaluation process, you can ensure that your sales team operates efficiently and contributes to your organization’s goals and objectives. Evaluating vs. measuring sales performance The words ‘evaluating’ and ‘measuring’ are often used similarly when referring to sales performance.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103