ClearVoice

FEBRUARY 9, 2022

With the constant barrage of news and opinions on social media, it can be challenging for brands to know whether — and how — to speak up about controversial topics. How can your brand voice an opinion on something controversial without alienating your audience? How you voice your opinion is essential. Personalize your views.

Opinions 64

Opinions Branding Brand Identity Paid Search Agency 64

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Velocity Partners

JUNE 6, 2023

On the surface, it’s not a controversial statement that content should make a clear, measurable contribution to revenue. The reality is a lot of marketers never measure beyond the categories Google Analytics defined. They measure what they can instead of what they should : how marketing inspires prospects to take action.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. And who can blame them?

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Integrated B2B

OCTOBER 2, 2016

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer. Support customer care.

Opinions 53

Opinions CMO Paid Search Agency Social Media 53

Mass Analytics

DECEMBER 8, 2021

Jim Spaeth, from Sequent Partners , kicked off the day by reminding the audience that the first two days focused on how attribution and advanced analytics expanded to measure the marketing ecosystem and more completely estimate the value of advertising. More Realistic Assumptions. Conclusion.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

EveryoneSocial

FEBRUARY 8, 2021

But to truly understand the business value and showcase to your team, managers, or executives the results — you have to actively measure important KPIs that prove the true value. So how do you choose which social media KPIs are right for you and what types of measurements your company should be tracking? Ambassador ).

Social Media 106

Social Media Media Top of Funnel Work Management 106

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How to Measure the Success of Thought Leadership Content . How Content Marketing and Thought Leadership are Related .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

FMG Suite

APRIL 25, 2024

Yes, it is good to share your blog posts, but you can also reshare content from other users by offering an alternative opinion. Reshared content: These are similar items, but they come from well-known publications or users and are reshared with an alternative opinion or perspective. Congrats” or “Nice article” is not going to cut it.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

Mass Analytics

JUNE 16, 2022

Nick, a strong believer in measurement, and in his position of Analytics lead at Reckitt, added the valuable perspective of the client to the roundtable topic: “The Measurement Industry Post Cookies Depreciation”. On his side, Nick emphasized that Reckitt were from the early adopters of Analytics and Measurement.

Analytics 52

Analytics Advertising Agencies Paid Search Agency Privacy 52

Adobe Experience Cloud Blog

MARCH 14, 2017

When you are choosing a live video platform, look for features that allow your audience to chime in and ask questions, share their opinions, and weigh in on best practices during the live broadcast. Engagement is a key part of your broadcast. For example, Periscope has a chat function where viewers can ask questions in real-time.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. How to track it: The easiest way to measure your backlink traffic is by using a tool like Alexa’s Competitive Backlink Checker. Use the following KPIs to measure how well you content is creating this engagement: 4. Engaged-time.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. How to track it: The easiest way to measure your backlink traffic is by using a tool like Alexa’s Competitive Backlink Checker. Use the following KPIs to measure how well you content is creating this engagement: 4. Engaged-time.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

SmartBug Media

JULY 4, 2023

Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual. It aims to shape public opinion and maintain positive relationships with various stakeholders.

PR 98

PR Planning Marketing Management Public Relations 98

Vision Edge Marketing

JANUARY 27, 2014

All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. In fact, recent research suggests that customer experience is a better predictor of loyalty and word of mouth than any other measure. Customer satisfaction emerged as a key measure.

Word of Mouth 100

Word of Mouth Customer Satisfaction Loyalty Marketing Management 100

Engagio

NOVEMBER 26, 2019

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. So with two separate go-to-market strategies, how do you really measure them side-by-side? And everyone said, “oh well how am I gonna measure it?”

Top of Funnel 90

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 90

Brightedge

FEBRUARY 7, 2020

When employees feel happy with their work environment , they become more likely to spread positive opinions of your brand to those around them. How to measure and track your brand management. As you begin to focus on brand measurement, you will want to measure your progress so that you can easily see your rates of success.

Work Management 64

Work Management Marketing Management Branding Brand Identity 64

Parse.ly

OCTOBER 28, 2020

You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure, opinions are helpful. Measuring KPIs with Accuracy. In fact, Content Marketing Institute’s 2020 report found that 83% of the most successful content marketers utilize KPIs to measure content initiatives.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Content Standard

JANUARY 4, 2024

How often does your marketing team produce content based on internal opinions or requests? Frustrated with opinion-based strategies, he gravitated towards the analytical nature of product marketing, merging creativity with a reliance on hard facts.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Review buzzy articles or opinions gaining traction in your market to see if your thought leaders have an alternative point of view. Measure your results. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Conversica

SEPTEMBER 6, 2018

Your marketing is crucial because buyers form opinions about your products or services largely through your online presence. Measure the effectiveness of your sales and marketing alignment with these key performance indicators (KPIs). But sales and marketing alignment requires a deep understanding between two different teams.

Lead Ranking 65

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 65

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Yet many of the same companies madly adopting these bright shiny new objects fail to measure their campaigns in a way that effectively optimizes investment, creative, and, ultimately, ROI.

CMO 218

CMO Customer Surveys Analytics Planning 218

Martech

AUGUST 11, 2021

With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. For this reason, it’s critical for brands, institutions, and agencies to listen and understand consumers as they share their opinions on social media. Let’s look at a few.

Social Media 134

Social Media Marketing AI Media Branding 134

Sprout Social

NOVEMBER 8, 2023

How to measure customer sentiment Best tools for customer sentiment analysis How to improve customer sentiment What is customer sentiment analysis? How to measure customer sentiment You know sentiment analysis is important, but how do you actually do it? How do you measure the general emotion surrounding your brand?

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. It is based on customer interaction, engagement and relationships and aims to measure and improve all these aspects. Sentiment is measured for topics and categories and assigned positive, negative and neutral scores.

Work Management 114

Work Management Marketing AI Branding Brand Identity 114

Webbiquity

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media 306

Social Media Work Management Marketing Management Media 306

Marketing Insider Group

OCTOBER 14, 2020

At the same time, marketing leaders are faced with colleagues across every function who have strong opinions about what marketing tactics we should deploy. But they also challenge what impact decisions will have on their teams and the ability for measuring business impact. So we’re stuck between a rock and a very hard place.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Sprout Social

FEBRUARY 12, 2024

Tracking and measuring your influencer performance is also vital. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a. But it can be tricky when you’re analyzing a third-party account. your influencer’s.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 107

Marketing Insider Group

JUNE 8, 2021

It depends significantly on how an organization measures success. The good thing is that all these objectives are measurable. M: Measurable: Quantify how you’ll determine if you meet the goals. Those who didn’t find success explained why, blaming it on challenges with content creation, strategy, distribution, and measurement.

Content Marketing 290

Content Marketing Lead Ranking Lead Scoring Planning 290

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. I digress- let’s get back to measurement. Again, Twenty Feet measures this for a given time period.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Webbiquity

SEPTEMBER 14, 2021

But opinions about the benefits of remote work vary considerably based on one’s title or level in the company. Per the study’s authors, “only 21% of IT professionals believe remote monitoring software can effectively measure worker productivity. Fourth, and worst of all, they probably won’t even work.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. I digress- let’s get back to measurement. Again, Twenty Feet measures this for a given time period.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

SmartBug Media

JUNE 28, 2023

Brand recognition is a measure of how recognizable your business or brand is to customers. Having strong brand recognition can help create positive public opinion and encourage long-term customer loyalty. What Is Brand Recognition? This will help increase the reach of your product or service and attract more potential customers.

PR 98

PR Branding Brand Identity Loyalty 98

Outgrow

APRIL 8, 2024

Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. Market Research Feedback Forms Market research forms play a vital role in gathering opinions on market trends , consumer preferences, and competitor analysis. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. Lead Source Measurement Needs Improvement. Marketing Automation to Measure End-to-End ROI. Tracking where a visitor comes from is not a new technique. Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

Biznology

JUNE 23, 2017

MEASUREMENTS: Media or social? Measurements are different so there is a learning curve. To measure effectiveness, Google Adwords uses more traditional digital media measurements like: impressions , clicks, click-through rate , and conversions. TYPE OF BUSINESS: B2C or B2B? BUYING CYCLE: Top or bottom of the funnel?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175