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  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our Sales and M arketing Book Club for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo, Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. 6 Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016.
  • ANNUITAS  |  THURSDAY, APRIL 24, 2014
    [Marketo] Account-Based Marketing … and Billy Beane … in San Francisco
    At the recent Marketo User Summit, for example, there were sessions dedicated to Account-Based Marketing (and coincidentally, a recent blog post from Marketo (about Moneyball ) and analyst groups are beginning to dedicate resources to the concept. I am certainly not alone in thinking that Moneyball was one of the best business books of the past decade.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketo] Top Networking Apps for Dreamforce ’12 [Infographic]
    These apps are sure to be popular around the 750 plus sessions including Marketo’s individual sessions. Embed the Techworking at Dreamforce: Don’t Get Caught With Your Apps Down Infographic on your website: Top Networking Apps for Dreamforce ’12 [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Marketo] 5 Lead Generation Lessons You Learned in Kindergarten
    5 Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Cori Pearce Let’s take it back to the old school–elementary school.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketo] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Marketo] 32 B2B Marketers to Add to Your Google Plus Circles
    Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. He explores everything from lead nurturing and social media to marketing ROI and revenue performance management in Marketo’s blog, and was named a Top 10 CMO for companies under $250 million revenue by The CMO Institute. Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Marketo] The Art of Swag (or “Schwag”)
    At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. This year, the Marketo booth mixed it up with purple lighted shutter shades: Since Dreamforce is a “noisy” conference with a ton of exhibitors, there were many other vendors that tried to bring that element of surprise to their booths.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Marketo] How to Run a Successful Webinar from Beginning to End
    For webinar programs at Marketo, the members of the program are only deemed successes if they either attend the webinar or register for the webinar AND click a link in the follow-up email. How to Run a Successful Webinar from Beginning to End was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Run a Successful Webinar from Beginning to End appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Marketo] An Ode to Marketing Automation
    An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. No lead left behind, opp size large or small. A sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] Marketing Automation Hacks
    In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? The goal is to be as efficient as possible while still producing a quality product. Work smarter, not harder. Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology.
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Marketo] Infer Extends Profile Management to the Oracle Marketing Cloud
    To bring this to life, here’s a real-world use case of Infer Profile Management from our customer Looker: In addition to engagement data from sources like Google Analytics and Marketo, Eloqua data can now be pulled directly into the Profile Management interface so you can build dynamic segments at the lead, contact and account levels. Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Igniting Outsized Revenue Growth in 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Marketo] 4 Marketing Lessons from YouTube Giants
    We know this well ourselves at Marketo–our blog was launched before we had a product to ship. 4 Marketing Lessons from YouTube Giants was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Marketing Lessons from YouTube Giants appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers. The New Brand Building in the Era of Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Marketo] 7 Questions to Ask Before Launching a B2B Referral Program
    And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. 7 Questions to Ask Before Launching a B2B Referral Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Questions to Ask Before Launching a B2B Referral Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Marketo] Create an Event Oasis: The Top Reasons to Host a Lounge
    Join us at Dreamforce and check out our Marketo Engagement Lounge! Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Marketo] MarTech Momentum Continues into 2015
    It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Marketo] B2B Marketing Automation Growth Slowed In First Half of 2011
    Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Marketo] Shocking Statistics about Lost Marketing Leads
    Shocking Statistics about Lost Marketing Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler It’s 10 o’clock in the morning…do you know where your leads are? On March 6th, Brian Caroll, author of Lead Generation for the Complex Sale , shared his marketing wisdom in a webinar.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Marketo] The Anatomy of a Perfect Marketing Dashboard [Infographic]
    For more information about creating effective marketing dashboards and choosing the right metrics, download Marketo’s Definitive Guide to Marketing Metrics. Embed this marketing dashboard infographic on your web site: The Anatomy of a Perfect Marketing Dashboard [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Do you have a good marketing dashboard in place?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Marketo] 5 Ways to Win with Web Personalization
    For example, on the Marketo site, an enterprise visitor might notice different headlines and sidebar ads than a different visitor, such as our Enterprise Marketing Playbook Series: Lead Generation Metrics, while the standard ad is for a Marketo demo. Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. It can sharpen the tools in your belt and help you attract the exact audience that you want.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Marketo] 5 Ways to Make Your Social Media Marketing Rock
    At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second. 5 Ways to Make Your Social Media Marketing Rock was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Make Your Social Media Marketing Rock appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Have you ever looked around during a rock concert?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Personalization Makes Programmatic Advertising a Win-Win
    This technology, like Marketo’s digital ads app, enables you to engage customers across their entire lifecycle and tell a continuous, relevant and personal story based on the activity and engagement of your audience member from other channels. Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Marketo] What Are Marketing “Next Practices?”… And Other Take-aways from the London Roadshow
    But as Marketo CMO Sanjay Dholakia outlined in his keynote, our role as marketers today is to support our customers as they navigate their own unique (read: unpredictable) journey. ”… And Other Take-aways from the London Roadshow was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Are Marketing “Next Practices?”…
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Marketo] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    Marketo : In a recent session you talked about obstacles and misconceptions that are blocking your Facebook results? Marketo : What’s your number one tip for B2B social media marketers that want to break through EdgeRank? Marketo : You often speak about how we are living in an attention economy. Marketo : Does the timeline really affect engagement? Marketo : In your opinion, what are the essential metrics to track and measure success on Facebook?
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Marketo] Breaking Down the Fundamentals of Account-Based Marketing
    For example, at Marketo, some of our top tier accounts receive direct mail from us while our tier 2 accounts do not. Breaking Down the Fundamentals of Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Breaking Down the Fundamentals of Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Marketo] How to Create a Lean, Mean Content Creation Machine
    At Marketo, we go through a content request process every quarter, which we use to populate an editorial calendar that balances the assets requested with the content team resources and maps to our company goals. For example, at Marketo we have more internal reviewers and editors for a Definitive Guide than a blog.) Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Marketo] Here’s How to Make Your Website As Personalized as Your Email
    For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Marketo’s Real-Time Personalization solution makes real-time web and mobile personalization a whole lot easier than it sounds. Here’s How to Make Your Website As Personalized as Your Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Marketo] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we assign credit?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Marketo] 5 Vital Strategies for a Successful Marketing Automation Implementation
    5 Vital Strategies for a Successful Marketing Automation Implementation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Vital Strategies for a Successful Marketing Automation Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketo] Must-Attend Marketing Events of 2014
    Marketo Marketing Nation Roadshow (Dates Coming soon!) – Atlanta, GA; Austin, TX; Chicago, IL; Toronto, Canada; Seattle, WA; Denver, CO . Marketo Marketing Nation Roadshow (Dates Coming Soon!) – New York, NY; Washington, DC; Miami, FL; Boston, MA; Silicon Valley, CA. Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. I mean, who doesn’t want more emojis on their phone?!
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Marketo] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Marketo sees this type of quiz as content, similar to a white paper or webinar. At Marketo, this is what we call seed nurturing. Within minutes of the launch, we had hundreds of marketers testing their skills to see how their knowledge stacked up compared to their friends and marketing peers.
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 18, 2011
    [Marketo] B2B lead qualification and scoring
    Using the criteria I’ve listed above, plus the information in The Definitive Guide to Lead Scoring published by my friends at Marketo , you’ll be able to design a process that ensures Sales only gets sales-ready leads. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Marketo] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketo] Marketing Wisdom: In the end, it’s all about…
    So, let’s agree that instead of hiding the elephant in the room that we find ways to show how our companies go above and beyond when our products aren’t perfect.”. – The Last Blog Post- What Marketers can learn from The Last Lecture by Maria Pergolino, Marketo.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] How to Write Your First Blog Post
    Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. To get some traction, I started reading Marketo’s blog and then discovered we have a handy post called Big List of B2B Marketing Blogs , highlighting top blogs in the industry. Before I write each blog, I set some time on Dayna Rothman’s calendar, Marketo’s Content Marketing Manager, to discuss my ideas or help me come up with new ones.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Marketo] How to Unlock the Full Potential of Your Customer Base
    How to Unlock the Full Potential of Your Customer Base was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Unlock the Full Potential of Your Customer Base appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Marketo] The Top Marketing Automation Posts of 2013
    Marketing Automation 101 by Jon Miller, Marketo. #1 Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Why it was chosen: Another great piece by Marketo’s Jon Miller.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Tear Down This Wall Between Ad Tech and Marketing Automation
    Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation. Enter the Marketo and Acxiom Partnership. To create a joint solution, the Marketo engagement platform now ingests the Acxiom data and insights in real-time to deliver deeply personalized experiences — from first ad impression to purchase and beyond.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Marketo] What is Content Marketing? 10 Expert Video Responses
    Marketo: What is the “Content” in Content Marketing? In this video, Marketo provides more than 25 different types of collateral that can or should be considered by marketers across industries. I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Marketo] The Various Lifecycle Species: Which One Are You?
    To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rajiv Kapoor Quiz time!—Put
  • MODERN B2B MARKETING  |  SATURDAY, APRIL 4, 2015
    [Marketo] 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event
    Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Marketo] How to Thrive in Google’s New Mobile Search Index
    How to Thrive in Google’s New Mobile Search Index was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Thrive in Google’s New Mobile Search Index appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Marketo] The Key to Building Long-Term Relationships with your Leads
    The Key to Building Long-Term Relationships with your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Key to Building Long-Term Relationships with your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jessica Edmondson Marketing is like being in a relationship.
  • I-SCOOP  |  MONDAY, APRIL 1, 2013
    [Marketo] Creating the perfect content machine for your business
    Content marketing Content marketing strategy content machine content marketing machine HubSpot Kapost Marketo Everyone seems to want to create a perfect content marketing or content machine nowadays. At least if you look at the titles of many recent blog posts and eBooks. Personally we believe it’s better to have a profit, customer experience and customer satisfaction machine but knowing the importance of content marketing, let’s take a look […].
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Marketo] 5 Considerations Before You Step Up Your MarTech Stack
    5 Considerations Before You Step Up Your MarTech Stack was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Considerations Before You Step Up Your MarTech Stack appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Heidi Bullock 2017 is right around the corner and you’re probably knee-deep in 2017 planning. Many of us are looking at our budgets, people, and of course technology.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Marketo] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “ was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Marketo] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). It can also be insightful to track how these vary by product line or business unit; at Marketo we find inbound marketing works better for lower price point products, for example. Again, marketing automation tools like Marketo can do this for you.) At Marketo, we find that a whopping 40% of our customers first met us by engaging with one of our content assets.
  • MODERN B2B MARKETING  |  MONDAY, MAY 21, 2012
    [Marketo] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
    At Marketo, we use early, middle and late stage content. Chapman was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content Conversations is a series of one-on-one discussions with today’s top content marketers that digs into content marketing strategies, best practices, and pitfalls to avoid.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [Marketo] What is the Difference Between Thought Leadership and Content Marketing?
    Recently, we’ve started to see a backlash against content marketing that’s devoid of quality, including must-read posts from Velocity , Jonathon Colman , Christopher Penn , Michael Brenner , and Marketo’s own Jason Miller. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? —
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Marketo] How to Leverage an Analytical Legal Strategy to Close More Deals
    I get this question all the time, especially during my interview with Marketo last November. How to Leverage an Analytical Legal Strategy to Close More Deals was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Leverage an Analytical Legal Strategy to Close More Deals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Zach French “You went to law school?”
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Marketo] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Marketo] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The panel took questions curated from the Marketo Community and addressed topics from building a personal brand to leadership to navigating your career.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 3, 2017
    [Marketo] Is Your Account-Based Marketing Program Putting the Cart Before the Horse?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is Your Account-Based Marketing Program Putting the Cart Before the Horse? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Marketo] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask? To attend the fabulous 10 th annual SiriusDecisions Summit, that’s why!
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Marketo] Power to the Publishers: Content Is Going Full Throttle
    As a content marketer at Marketo, I admit that I am a little biased when it comes to preaching the value of content, but don’t just take my word for it. Power to the Publishers: Content Is Going Full Throttle was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Power to the Publishers: Content Is Going Full Throttle appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CHIEFMARTECH  |  SUNDAY, NOVEMBER 13, 2016
    [Marketo] 6 marketing clouds walk into Dr. Watson’s psychology lab at MarTech
    ”, he loaded the websites, social media accounts, and other online marketing content from 6 marketing cloud vendors — Adobe, Experian, IBM, Marketo, Oracle, and Salesforce — into IBM Watson and asked it to analyze their personalities.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2016
    [Marketo] 5 Best Practices for Improving Sales Enablement
    5 Best Practices for Improving Sales Enablement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Best Practices for Improving Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Marketo] How To Create A Website Your Clients Will Love
    eMagine created this bold and compelling site with a Marketo CMS API integration with ongoing blog and SEO initiatives to come! We’ve said it once and we’ll say it again… Your online presence is your most visible face. It is available 24/7 and judged by first impression. Which means it is way too important to risk doing wrong. That’s why eMagine believes in doing it right, the first time.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Marketo] Get Back on the Road After Sending the Wrong Email
    In the many years of working with marketers at Marketo, Business Consultants like myself have been called in to fix many of these road trip-like blunders. At Marketo, we don’t consider marketers battle-tested until they can overcome sending an incorrect email. Author: Jessica Minasian Over Memorial Day weekend, I took a road trip with my twin sister through Northern California.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Marketo] 6 Quick Tips to Improve Lead Database Quality
    6 Quick Tips to Improve Lead Database Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Quick Tips to Improve Lead Database Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Marketo] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Stocker In the past week alone, I received two emails from companies that were trying to “reactivate” or “re-engage” me as a customer.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Marketo] Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success
    by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. At Marketo, we take our large content pieces and create cheat sheets, smaller whitepapers, visual slide decks, webinars, blog posts, infographics, and more.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketo] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] 3 Simple Ways to Increase Your Landing Page Conversions
    3 Simple Ways to Increase Your Landing Page Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Ways to Increase Your Landing Page Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden Picture this: You’re at a car dealership. A salesman approaches you and says “Hi there.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Marketo] How Publishers Develop and Monetize Audiences with Digital Marketing
    How Publishers Develop and Monetize Audiences with Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Marketo] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. However, a downside is that neither Salesforce or Marketo can create a lead out of an anonymous site visitor. This is the third post in our profile management blog series.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] MarTech: Top 100 Influencers and Brands
    marketo. Marketo. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
    As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. How to Extend Your Reach and Get More Leads with Paid Email Programs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Marketo] Back to Basics: Tips and Tricks for Demand Generation Success
    For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. It’s a topic that should be applicable to every marketer, regardless of their interest in buying Marketo. Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Marketo] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Tomita Stop the presses!
  • LEANDATA  |  THURSDAY, NOVEMBER 5, 2015
    [Marketo] Setting Up Program Channels for Success
    The webinar served as a chance to get an inside look at how three Marketo Champions go about tracking and measuring their digital marketing activities. In other words, you have to decide what answers you need from the campaigns you launch with the Marketo marketing automation platform. “It It comes down to what you want to know,” added Hill, the author of “Marketing Rockstar’s Guide to Marketo.”
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketo] The Evolution of the B2B Marketer
    The Evolution of the B2B Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Evolution of the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Marketo] 20 B2B Marketing Blogs You Need To Read
    Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. I made a lot of mistakes and learned through a ton of trial and error.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Marketo] 1+1=3 – How Partner Marketing Defies the Laws of Math
    At Marketo, I manage and develop communications with our LaunchPoint partners, grow our ecosystem, and help these organizations make the most of our partnership. 1+1=3 – How Partner Marketing Defies the Laws of Math was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Marketo] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Marketo] Get Your Blog On: 4 Steps to Blogging Success
    Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! At Marketo, we publish a blog every weekday and on select holidays. Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Marketo] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    And by integrating an SRP with a sophisticated marketing automation platform, like Marketo’s, y ou can track leads throughout the sales process and measure the ROI of your social campaigns. Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next? Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketo] 5 Tips for Flawless Event Email Follow-up
    At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team. At Marketo we test everything from button placement and header to different graphics in order to determine what appeals visually to our audience. 5 Tips for Flawless Event Email Follow-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The company has been busy since then, raising $7 million to supplement its initial $2.2
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 10, 2015
    [Marketo] In Case You Missed It | eMagine’s Recent Site Launches
    For this leading cloud-based risk management software company, our team designed a simple, easy-to-use site with a custom tabbed template and Marketo landing page integrations. Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Now in 2015, we’re ecstatic to see it continue to grow larger and larger.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Marketo] 4 Ways to Elevate Your Marketing with Great Content
    Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. 4 Ways to Elevate Your Marketing with Great Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Elevate Your Marketing with Great Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience.
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Marketo] Content’s Role in an Account-Based Marketing World
    For example, targeting “Marketo multi-touch attribution” which was the keyword target in a recent post , over other keywords that may have had higher volumes. Over the last six months, we’ve been making major transformations within our marketing team. Not the structure of our team, but in the way we approach customer acquisition. Up until this started, we’ve been a nearly 100% inbound-driven team (assuming you include PPC as inbound).
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Marketers Will Define Company Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Sanjay Dholakia We’re living in a Marketing First world.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Marketo] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Based on behavior: There are tools such as Marketo’s AdBridge that also enable you to retarget buyers or potential buyers based on key behaviors like visits to a particular page, a lead score, or recent purchase. Demographics: You can also leverage a solution, like Marketo, to retarget key buyers based on who they are. Author: Divya Dutt If at first you don’t succeed, try, try again.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Marketo] Marketing and Finance: A Match Made in Heaven!
    At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”). was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Marketo] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Marketo] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    I retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketo] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    As you put together your agenda, be sure to check out Marketo’s individual sessions and RSVP to our Masterpieces party on September 18! Embed the Dreamforce ’12: The Tour de Force of Social Enterprise Infographic on your website: Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  SUNDAY, JANUARY 25, 2009
    [Marketo] Demand Generation Trends for 2009
    He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. Tags: craig rosenberg demand generation funnelholic jon miller marketo
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketo] The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships
    For example, since I’ve been at Marketo, we moved to a customized sponsorship option with a vendor because we want to get high impact with our content through a thought leadership presentation versus a moderated panel where our message could be muted by other participants. Who knows―maybe these steps will lead you to sponsoring Marketo’s Marketing Nation Summit 2016 …).
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Marketo] Infer’s Predictive Insights From Across The Web
    Marketo has generated hundreds of millions in revenue, and is growing 40 percent year-over-year. Vik Singh provides his perspective on why acquiring Marketo would be a strategic way for an enterprise company eyeing a piece of Salesforce’s business to obtain a foothold into their accounts. “If It’s been an exciting couple of months at Infer — from product announcements and company updates to industry insights and best practices, we’ve had a lot to talk about.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Marketo] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Marketo] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    <a href="[link] alt="SMB Marketing: From Cost Center to Revenue Generator" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
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