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  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Marketo] Carving the Perfect Email Subject Line
    Here are some of the types of tests I have done with Marketo customers to improve their subject lines: Personalization: Using first name or company name. Carving the Perfect Email Subject Line was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Madhu Gulati. What entices you to open any email? More than anything else, the decision making factor is the subject line. Many marketers keep it short- typically around 50 characters.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Marketo] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Marketo] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. MQL stands for marketing qualified lead—and represents a prospect who’s lead score (see above) adds up to an agreed upon value (at Marketo, we chose 100) with a combination of those multiple values: demographic/firmographic “fit” score, engagement score, and buying intent.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Marketo] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    For best practices here, tune in for Marketo’s Revenue Masters Webinar on May 4. At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target; an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership; and a “buying intent score” tracks when a lead demonstrates key purchase indicators. At Marketo, we pair SDRs to specific Sales Account Executives territories.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Marketo] Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
    Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] Do Brands Really Listen?
    In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do Brands Really Listen? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Marketo] Swag Marketing: Get Your Swagger in Check
    Disclaimer: Yes, there are a lot of pictures of Marketo swag, which may come off as lame promotional “product placement” in our blog. I work at Marketo’s HQ in San Mateo, CA. It just so happens that I’m surrounded by Marketo memorabilia, and I used what was around me. Swag Marketing: Get Your Swagger in Check was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Marketo] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Marketo] If Marketing Metrics Are Driving You Crazy, Read This
    The example below shows how a webinar program is tracked in Marketo (although you can use another marketing automation system to do this). If Marketing Metrics Are Driving You Crazy, Read This was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post If Marketing Metrics Are Driving You Crazy, Read This appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketo] Go for Gold! How to Write a Winning Award Submission
    Author: Katie Pope And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. Submit by January 30 th for a chance to be recognized as a marketing leader who’s used Marketo to drive the new era of marketing. Plus, you’ll get a chance to walk the Purple Carpet at Marketo’s Marketing Nation Summit!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketo] How Should I Segment My Database?
    Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Marketo] Marketing Can Make You Crazy: Valentine’s Day Edition
    We asked Marketo employees to caption the photo below by completing the phrase “You Know You’re in Marketing When…” with a funny Valentine theme. ” It’s a fun look at how Marketo helps marketers manage demand generation campaigns, generate quality sales leads, and keep their sanity in check. Marketing Can Make You Crazy: Valentine’s Day Edition was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Marketo] How to Win at LinkedIn Sponsored Updates
    Here’s a recent Sponsored Update from Marketo: But although these ads were introduced in July, many companies have yet to crack their code. After months of trial and error at Marketo, we’ve learned a few best practices worth sharing. At Marketo, we’ve found that casting a targeted net to a small audience keeps our Sponsored Updates relevant, and earns us the highest engagement by far.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Rise of the Marketing Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Marketo] LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
    Marketo is a big advocate of both platforms and Slideshare has always been an essential part of our overall B2B content marketing strategy. LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing professional.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 7, 2017
    [Marketo] 7 Ways to Increase Sales with Marketing Automation
    It’s called Interesting Moments, and it’s a part of the Marketo Sales Insight application in Salesforce. The post 7 Ways to Increase Sales with Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Marketo] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Marketo] How to Create Evergreen Content with Lasting Engagement
    How to Create Evergreen Content with Lasting Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Create Evergreen Content with Lasting Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 11, 2010
    [Marketo] Thought Leader Interview with Debbie Qaqish
    I had the pleasure of speaking with Debbie about The Pedowitz Group’s involvement with the Marketo User Summit 2010, and what she sees as the future of sales and marketing organizations. Pedowitz was a sponsor of the inaugural Marketo User Summit last year. Because we have customers from Marketo who are returning for their second conference, we are going to have attendees who are much more mature in their use of Marketo.
  • ANNUITAS  |  THURSDAY, APRIL 24, 2014
    [Marketo] Account-Based Marketing … and Billy Beane … in San Francisco
    At the recent Marketo User Summit, for example, there were sessions dedicated to Account-Based Marketing (and coincidentally, a recent blog post from Marketo (about Moneyball ) and analyst groups are beginning to dedicate resources to the concept. I am certainly not alone in thinking that Moneyball was one of the best business books of the past decade.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketo] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Mike Moeller I am depressed.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Marketo] How to Build a Social Media Dream Team
    At Marketo, we embrace social sharing tools to encourage social conversions within our employees’ networks. How to Build a Social Media Dream Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Build a Social Media Dream Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 12, 2015
    [Marketo] Go Big—9 Questions to Ask Yourself When Marketing to the Enterprise
    At Marketo, enterprise companies are defined as companies that have 3,000+ employees and $500M+ in annual revenue. At Marketo, we’ve created guides for decision makers to make sound arguments to other stakeholders within their companies. Author: Phillip Chen Are you ready to go big? At some point, a high-growth company will make the strategic decision to start marketing to the enterprise.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketo] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our Sales and M arketing Book Club for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Marketo] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? Here at Marketo, we believe taking a few extra few minutes to “sniff out a sales lead ” helps facilitate a more relevant conversation.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] Marketing Automation Hacks
    In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? The goal is to be as efficient as possible while still producing a quality product. Work smarter, not harder. Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo, Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. 6 Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Marketo] The CMO Six-Pack: How to Pump Up Your Pipeline
    Recommended Solution: Marketo. Join us on Wednesday for a joint webinar with Hootsuite, InsideView, and Marketo: A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model. The CMO Six-Pack: How to Pump Up Your Pipeline was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] 3 Simple Ways to Increase Your Landing Page Conversions
    3 Simple Ways to Increase Your Landing Page Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Ways to Increase Your Landing Page Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden Picture this: You’re at a car dealership. A salesman approaches you and says “Hi there.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action. Marketo recently filmed their electric Smart Car giveaway , which (with a little editing) created an awesome asset. Author: Heidi Cohen Is your content marketing like spinach?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Marketo] 5 Lead Generation Lessons You Learned in Kindergarten
    5 Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Cori Pearce Let’s take it back to the old school–elementary school.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Marketo] What Lucille Ball Can Teach Us About Marketing Automation
    It’s like Marketo’s CEO Phil Fernandez wrote in his book Revenue Disruption : “In a business of any size – especially one with an engaging web and social media presence – buyer interactions can number in the thousands, millions, or even hundreds of millions. What Lucille Ball Can Teach Us About Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Marketo] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. Then I cancelled my reminder email program in Marketo, and replaced it with a program to email each attendee wishing them luck in the storm and to look for an email soon with the rescheduled date. Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Marketo] B2B Marketing Automation Growth Slowed In First Half of 2011
    Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Igniting Outsized Revenue Growth in 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Marketo] How Do You Explain Marketing to a Six-Year Old?
    by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. I thought for a second, and said “Marketing is what you do in business when you want to help convince people to buy what you have to sell.” ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Marketo] 5 Ways to Make Your Social Media Marketing Rock
    At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second. 5 Ways to Make Your Social Media Marketing Rock was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Make Your Social Media Marketing Rock appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Have you ever looked around during a rock concert?
  • MODERN B2B MARKETING  |  MONDAY, MAY 1, 2017
    [Marketo] 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
    4 Effective Google AdWords Tactics to Supercharge Your Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 6, 2017
    [Marketo] 6 Easy Ways to Perfect Your Landing Pages
    6 Easy Ways to Perfect Your Landing Pages was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Easy Ways to Perfect Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Marketo] How to Run a Successful Webinar from Beginning to End
    For webinar programs at Marketo, the members of the program are only deemed successes if they either attend the webinar or register for the webinar AND click a link in the follow-up email. How to Run a Successful Webinar from Beginning to End was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Run a Successful Webinar from Beginning to End appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Marketo] B2B Social Media Best Practices for the Integrated Age
    Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Marketo’s recent acquisition of Crowd Factory is a good example of how the sophistication of automated B2B marketing campaigns will continue to increase the impact of social media. This will be a powerful addition to Marketo’s marketing software as it will help optimize sales.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Marketo] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Marketo sees this type of quiz as content, similar to a white paper or webinar. At Marketo, this is what we call seed nurturing. Within minutes of the launch, we had hundreds of marketers testing their skills to see how their knowledge stacked up compared to their friends and marketing peers.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Marketo] What To Do & See at DMA’s 2016 &THEN
    Brian Glover, Principal Product Manager at Marketo, brings it full circle by explaining how a sophisticated marketing automation platform can personalize your communications as your buyers jump from channel to channel to deliver consistent experiences throughout their buyer’s journey. He’ll explain how Marketo’s Ad Bridge gives you a targeted and personalized approach and opens up your ad channel to the entire customer journey.
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 18, 2011
    [Marketo] B2B lead qualification and scoring
    Using the criteria I’ve listed above, plus the information in The Definitive Guide to Lead Scoring published by my friends at Marketo , you’ll be able to design a process that ensures Sales only gets sales-ready leads. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Marketo] 4 Marketing Lessons from YouTube Giants
    We know this well ourselves at Marketo–our blog was launched before we had a product to ship. 4 Marketing Lessons from YouTube Giants was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Marketing Lessons from YouTube Giants appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketo] Is Lead Generation On Its Way Out? [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? The truth is that marketers are becoming more focused on more specific topics like demand generation, lead scoring and lead nurturing. Take a look below to learn which marketing automation topics are becoming front of mind.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Marketo] 7 Questions to Ask Before Launching a B2B Referral Program
    And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. 7 Questions to Ask Before Launching a B2B Referral Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Questions to Ask Before Launching a B2B Referral Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketo] Marketing Wisdom: In the end, it’s all about…
    So, let’s agree that instead of hiding the elephant in the room that we find ways to show how our companies go above and beyond when our products aren’t perfect.”. – The Last Blog Post- What Marketers can learn from The Last Lecture by Maria Pergolino, Marketo.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Marketo] 5 Vital Strategies for a Successful Marketing Automation Implementation
    5 Vital Strategies for a Successful Marketing Automation Implementation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Vital Strategies for a Successful Marketing Automation Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers. The New Brand Building in the Era of Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Marketo] No Lead Left Behind
    At Marketo, we make marketing software that fuels this process. In Marketo’s early days, we built our first Marketing-to-Sales SLA: when a rep received a lead that “met” marketing’s criteria, they had 24 hours to make the reach out (which was then indicated by a value change in the CRM). No Lead Left Behind was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Marketo] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we assign credit?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. I mean, who doesn’t want more emojis on their phone?!
  • I-SCOOP  |  MONDAY, APRIL 1, 2013
    [Marketo] Creating the perfect content machine for your business
    Content marketing Content marketing strategy content machine content marketing machine HubSpot Kapost Marketo Everyone seems to want to create a perfect content marketing or content machine nowadays. At least if you look at the titles of many recent blog posts and eBooks. Personally we believe it’s better to have a profit, customer experience and customer satisfaction machine but knowing the importance of content marketing, let’s take a look […].
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Marketo] MarTech Momentum Continues into 2015
    It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Marketo] How To Create A Website Your Clients Will Love
    eMagine created this bold and compelling site with a Marketo CMS API integration with ongoing blog and SEO initiatives to come! We’ve said it once and we’ll say it again… Your online presence is your most visible face. It is available 24/7 and judged by first impression. Which means it is way too important to risk doing wrong. That’s why eMagine believes in doing it right, the first time.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Marketo] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. However, a downside is that neither Salesforce or Marketo can create a lead out of an anonymous site visitor. This is the third post in our profile management blog series.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Marketo] The Art of Swag (or “Schwag”)
    At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. This year, the Marketo booth mixed it up with purple lighted shutter shades: Since Dreamforce is a “noisy” conference with a ton of exhibitors, there were many other vendors that tried to bring that element of surprise to their booths.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Marketo] An Ode to Marketing Automation
    An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. No lead left behind, opp size large or small. A sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Marketo] Create an Event Oasis: The Top Reasons to Host a Lounge
    Join us at Dreamforce and check out our Marketo Engagement Lounge! Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Marketo] 5 Top Marketing Automation Tools for SMB’s
    Marketo. Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. GetResponse. Infusionsoft. The post 5 Top Marketing Automation Tools for SMB’s appeared first on Opentopic. Cognitive Technology
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Marketo] The Key to Building Long-Term Relationships with your Leads
    The Key to Building Long-Term Relationships with your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Key to Building Long-Term Relationships with your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jessica Edmondson Marketing is like being in a relationship.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Marketo] What Are Marketing “Next Practices?”… And Other Take-aways from the London Roadshow
    But as Marketo CMO Sanjay Dholakia outlined in his keynote, our role as marketers today is to support our customers as they navigate their own unique (read: unpredictable) journey. ”… And Other Take-aways from the London Roadshow was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Are Marketing “Next Practices?”…
  • CHIEFMARTECH  |  SUNDAY, NOVEMBER 13, 2016
    [Marketo] 6 marketing clouds walk into Dr. Watson’s psychology lab at MarTech
    ”, he loaded the websites, social media accounts, and other online marketing content from 6 marketing cloud vendors — Adobe, Experian, IBM, Marketo, Oracle, and Salesforce — into IBM Watson and asked it to analyze their personalities.
  • LEANDATA  |  THURSDAY, NOVEMBER 5, 2015
    [Marketo] Setting Up Program Channels for Success
    The webinar served as a chance to get an inside look at how three Marketo Champions go about tracking and measuring their digital marketing activities. In other words, you have to decide what answers you need from the campaigns you launch with the Marketo marketing automation platform. “It It comes down to what you want to know,” added Hill, the author of “Marketing Rockstar’s Guide to Marketo.”
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Marketo] Here’s How to Make Your Website As Personalized as Your Email
    For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Marketo’s Real-Time Personalization solution makes real-time web and mobile personalization a whole lot easier than it sounds. Here’s How to Make Your Website As Personalized as Your Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Marketo] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] MarTech: Top 100 Influencers and Brands
    marketo. Marketo. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Marketo] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. Marketo, for instance, cites the example of right-brained marketers focusing on building robust and personality-rich social media campaigns to generate brand awareness.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2009
    [Marketo] Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
    Marketo recently worked with. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Marketo] 20 B2B Marketing Blogs You Need To Read
    Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. I made a lot of mistakes and learned through a ton of trial and error.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketo] Top Networking Apps for Dreamforce ’12 [Infographic]
    These apps are sure to be popular around the 750 plus sessions including Marketo’s individual sessions. Embed the Techworking at Dreamforce: Don’t Get Caught With Your Apps Down Infographic on your website: Top Networking Apps for Dreamforce ’12 [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 1, 2017
    [Marketo] GDPR: An Opportunity To ‘Play To Win’ In The Engagement Economy
    As a Marketo customer, you have the tools your marketing team needs in order to comply with GDPR, for instance, you can quickly and easily build an email preference center in Marketo, check out this great example. The post GDPR: An Opportunity To ‘Play To Win’ In The Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Success in the Engagement Economy hinges on customer engagement.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Marketo] When and Why to Use Landing Pages
    If you’re a Marketo user and interested in learning more about how to boost your campaign ROI across all channels, I’d invite you to check out our ebook: Stunning Landing Pages for Marketo in Minutes. The post When and Why to Use Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Marketo] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Marketo] How to Thrive in Google’s New Mobile Search Index
    How to Thrive in Google’s New Mobile Search Index was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Thrive in Google’s New Mobile Search Index appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Marketo] What is Content Marketing? 10 Expert Video Responses
    Marketo: What is the “Content” in Content Marketing? In this video, Marketo provides more than 25 different types of collateral that can or should be considered by marketers across industries. I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Marketo] Back to Basics: Tips and Tricks for Demand Generation Success
    For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. It’s a topic that should be applicable to every marketer, regardless of their interest in buying Marketo. Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Marketo] 5 Considerations Before You Step Up Your MarTech Stack
    5 Considerations Before You Step Up Your MarTech Stack was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Considerations Before You Step Up Your MarTech Stack appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Heidi Bullock 2017 is right around the corner and you’re probably knee-deep in 2017 planning. Many of us are looking at our budgets, people, and of course technology.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Marketo] Infer’s Predictive Insights From Across The Web
    Marketo has generated hundreds of millions in revenue, and is growing 40 percent year-over-year. Vik Singh provides his perspective on why acquiring Marketo would be a strategic way for an enterprise company eyeing a piece of Salesforce’s business to obtain a foothold into their accounts. “If It’s been an exciting couple of months at Infer — from product announcements and company updates to industry insights and best practices, we’ve had a lot to talk about.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Marketo] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The company has been busy since then, raising $7 million to supplement its initial $2.2
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 10, 2015
    [Marketo] In Case You Missed It | eMagine’s Recent Site Launches
    For this leading cloud-based risk management software company, our team designed a simple, easy-to-use site with a custom tabbed template and Marketo landing page integrations. Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Now in 2015, we’re ecstatic to see it continue to grow larger and larger.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] How to Write Your First Blog Post
    Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. To get some traction, I started reading Marketo’s blog and then discovered we have a handy post called Big List of B2B Marketing Blogs , highlighting top blogs in the industry. Before I write each blog, I set some time on Dayna Rothman’s calendar, Marketo’s Content Marketing Manager, to discuss my ideas or help me come up with new ones.
  • MODERN B2B MARKETING  |  SATURDAY, APRIL 4, 2015
    [Marketo] 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event
    Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketo] Must-Attend Marketing Events of 2014
    Marketo Marketing Nation Roadshow (Dates Coming soon!) – Atlanta, GA; Austin, TX; Chicago, IL; Toronto, Canada; Seattle, WA; Denver, CO . Marketo Marketing Nation Roadshow (Dates Coming Soon!) – New York, NY; Washington, DC; Miami, FL; Boston, MA; Silicon Valley, CA. Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Marketo] 6 Quick Tips to Improve Lead Database Quality
    6 Quick Tips to Improve Lead Database Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Quick Tips to Improve Lead Database Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Marketo] Shocking Statistics about Lost Marketing Leads
    Shocking Statistics about Lost Marketing Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler It’s 10 o’clock in the morning…do you know where your leads are? On March 6th, Brian Caroll, author of Lead Generation for the Complex Sale , shared his marketing wisdom in a webinar.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Marketo] The Various Lifecycle Species: Which One Are You?
    To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rajiv Kapoor Quiz time!—Put
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Marketo] 3 Steps to Bridge the Gap Between Online and Offline Channels
    A marketing automation system of record, like Marketo, can enable a 360 degree view of customers and their online as well as offline interactions, so you can truly trigger communications on one channel based on behaviors on other channels. Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Marketo] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Stocker In the past week alone, I received two emails from companies that were trying to “reactivate” or “re-engage” me as a customer.
  • LATTICE  |  FRIDAY, OCTOBER 9, 2015
    [Marketo] The Makings of an Award-Winning Video Marketing Tech Stack
    This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo. More than 40% of our MQLs have engaged with our videos, which we are able to track through the Vidyard/Marketo integration.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketo] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2016
    [Marketo] 5 Best Practices for Improving Sales Enablement
    5 Best Practices for Improving Sales Enablement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Best Practices for Improving Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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