Page 9 of 32 Previous | Next 
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [Marketo] Marketing Automation Industry Growth
    Some of the factors influencing its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… The marketing automation train has left the station. Or, more specifically, the marketing automation train is moving full steam ahead.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Marketo] Agility Will Rule in the Era of Engagement Marketing
    If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers. Agility Will Rule in the Era of Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Agility Will Rule in the Era of Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Marketo] Five Things You Should Know About Marketing to Millennials
    This diagnosis was really brought to light at Marketo’s company-wide Revenue Kickoff meeting earlier this month. Five Things You Should Know About Marketing to Millennials was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Five Things You Should Know About Marketing to Millennials appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Marissa Lyman I have a confession.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketo] A/B Experimenting: Perform Tests That Can’t Be Ignored
    That’s a lesson I’ve learned from A/B testing our email marketing campaigns and landing pages here at Marketo. In this test, I used our usual “From” address (“Marketo Premium Content”) as my control, and tried a personal “From” address on half of my emails: Control: Test: . Marketo now uses personal names in our email mailings whenever we can.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Marketo] Real Results to Common Email Tests
    At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. Here are examples of the two versions: Version A From Name: Ryan Hammer, Marketo. Version B From Name: Marketo Premium Content. Real Results to Common Email Tests was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes?
  • REACHFORCE  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    we’ll tell you about these great products, all of which play well with SalesForce and leading marketing automation solutions like Silverpop, Marketo, Pardot, Eloqua, Hubspot, Act-On and more. ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 30, 2013
    [Marketo] The Ultimate Social Media Event Marketing Checklist [Infographic]
    Embed The Sample Social Plan for Events on your website: The Ultimate Social Media Event Marketing Checklist [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2016
    [Marketo] Powering Account-Based Marketing with the Right Technology
    Powering Account-Based Marketing with the Right Technology was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Powering Account-Based Marketing with the Right Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Charm Bianchini It’s an exciting time for marketers as the MarTech landscape continues to expand.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Marketo] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    4 Ways to Marry Your Email Marketing and Website Optimization Strategies was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Marry Your Email Marketing and Website Optimization Strategies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Becky Hirsch Do you hear that? It’s getting louder.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Marketo] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Marketo] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. MQL stands for marketing qualified lead—and represents a prospect who’s lead score (see above) adds up to an agreed upon value (at Marketo, we chose 100) with a combination of those multiple values: demographic/firmographic “fit” score, engagement score, and buying intent.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 11, 2010
    [Marketo] Thought Leader Interview with Debbie Qaqish
    I had the pleasure of speaking with Debbie about The Pedowitz Group’s involvement with the Marketo User Summit 2010, and what she sees as the future of sales and marketing organizations. Pedowitz was a sponsor of the inaugural Marketo User Summit last year. Because we have customers from Marketo who are returning for their second conference, we are going to have attendees who are much more mature in their use of Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2016
    [Marketo] 3 Content Marketing Mistakes You Can’t Afford to Make
    At Marketo, my team and I create content, but we also like to think of ourselves as Content Librarians—the people in our organization who can help someone find the assets they’re looking for. 3 Content Marketing Mistakes You Can’t Afford to Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Content Marketing Mistakes You Can’t Afford to Make appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Marketo] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2016
    [Marketo] Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity
    Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. The day kicked off with Move with Marketo, an early morning, intense PiYo session. Meanwhile, other marketers were prepping for an intense day of learning with Marketo University Day and Certification exams. To start, Phil reflected on what marketing looked like 10 years ago—when Marketo was founded.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2009
    [Marketo] Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
    Marketo recently worked with. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors.
  • REACHFORCE  |  FRIDAY, NOVEMBER 18, 2011
    [Marketo] Friday Wrap-Up: This Week in B2B Marketing Tips
    Top findings from the Marketo Email Marketing Benchmark Earlier this week, we partnered with DemandGen Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 24, 2013
    [Marketo] Top 50 B2B Marketing Influencers On Twitter
    Marketo – Marketo.com – Marketing software. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. Who are the top B2B Marketing influencers on twitter?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketo] Why I Hate Tuesdays
    Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. I’ve received new mail with the subjects, “Is your production team cloud-ready” (Block Sender…) and “How to get your money’s worth from a search firm” (Block Sender…) and “Overcome the cross-channel dilemma with the four Cs” (Block Sender…) and “Marketo Sales Inquiry” (Block Sender…). Why I Hate Tuesdays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • SHARPSPRING  |  SATURDAY, APRIL 1, 2017
    [Marketo] SharpSpring Adjusts Pricing to Be More In-Line with HubSpot
    April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On. ” The new pricing brings SharpSpring more in line with competitors such as HubSpot and Marketo, who charge thousands for the same features that SharpSpring offers, including a landing page builder, form builder, blogging tool, behavioral-based email automation and tons more. GAINESVILLE, Fla.,
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Marketo] Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
    Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Marketo] I’ll Be Back! Thinking of Marketing Automation in Terms of the “Terminator”
    The latest eConsultancy “State of Digital Marketing in Australia and New Zealand” report, commissioned by Marketo, shows how marketers thoroughly understand the need for technology. Thinking of Marketing Automation in Terms of the “Terminator” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post I’ll Be Back! Author: James New Warning!
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Marketo] If Marketing Metrics Are Driving You Crazy, Read This
    The example below shows how a webinar program is tracked in Marketo (although you can use another marketing automation system to do this). If Marketing Metrics Are Driving You Crazy, Read This was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post If Marketing Metrics Are Driving You Crazy, Read This appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 23, 2013
    [Marketo] The Amazingness of Marketing Automation
    Marketo has created the Marketing Nation where people share best practices and ideas that help you quickly maximize opportunities within a powerful marketing automation ecosystem. Marketing Automation Amazingness from Marketo. The Amazingness of Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller The future of marketing is sitting at our doorstep.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Marketo] Graphic Facilitation – Where Every Picture Tells a Message
    We used a graphic facilitator to capture visual recordings of the keynotes at the recent Marketo Summit. It’s now art hanging in the Marketo office). Marketo on Marketing: A Behind the Scenes Look . Graphic Facilitation – Where Every Picture Tells a Message was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller We are all visual thinkers. 75 percent of the sensory neurons in our brains are processing visual information.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Marketo] 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them
    3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Marketo] Content Strategy Before Technology Acquisition
    It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. As Sanjay Dholakia, CMO at Marketo, says in that same webinar, marketing is "business to human" at the end of the day, and it's vital to keep in mind that people are people, "human beings whether they're buying pants, a car or software for their business."
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Marketo] Infer Extends Profile Management to the Oracle Marketing Cloud
    To bring this to life, here’s a real-world use case of Infer Profile Management from our customer Looker: In addition to engagement data from sources like Google Analytics and Marketo, Eloqua data can now be pulled directly into the Profile Management interface so you can build dynamic segments at the lead, contact and account levels. Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 25, 2013
    [Marketo] Email Marketing: What to Test and How to Test
    Here are some results of real email tests we’ve run at Marketo. Visit Marketo’s The Ultimate Guide To Test Statistics to learn all about this. Speaking of testing, Marketo is a proud sponsor of the 2013 WhichTestWon Email Testing Awards. Email Marketing: What to Test and How to Test was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 7, 2017
    [Marketo] 7 Ways to Increase Sales with Marketing Automation
    It’s called Interesting Moments, and it’s a part of the Marketo Sales Insight application in Salesforce. The post 7 Ways to Increase Sales with Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Igniting Outsized Revenue Growth in 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 13, 2013
    [Marketo] Topic of Interest Based Nurturing
    Author: Phillip Chen At Marketo, we are always testing to see how different lead nurture tracks work. Marketo’s nurturing tracks have content pieces that range from email marketing all the way to inbound marketing. Topic of Interest Based Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. This helps us optimize our processes and get creative with how we think about prospect engagement.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Marketo] You’re Invited to a Gathering of the Masters of the Marketing Universe
    Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. When customers love Marketo and our seamless integration with different solutions, well, we’re in for a huge marketing lovefest. During the sessions at Summit, you can hear directly from some of these happy customers about the success they’ve seen using Marketo and partner solutions together to bring customer engagement to new heights.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Marketo] The 3 Golden Rules of Peer-to-Peer Social Sharing
    At Marketo, we believe there are 3 rules to social sharing. At Marketo, we prompt our readers to share by having a share box pop up as they are reading the blog or watching a video, reminding them to share. At Marketo, we use Marketo Social Marketing to have more visibility into our campaigns. The 3 Golden Rules of Peer-to-Peer Social Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketo] The Hashtag That Could Tilt the Marketing Automation World
    They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. Once the article goes through a workflow you designate, it is sent to Marketo and is ready for dissemination. At much larger companies, where marketing teams are made up of dozens of people and Marketo logins are scarce, this feature would grow in significance.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketo] 3 Things Marketers Can Be Thankful For
    Take Marketo customer Panasonic, for example, which was able to show how brand awareness–merely seeing an ad on Google or Facebook–could be tied back to revenue. 3 Things Marketers Can Be Thankful For was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Things Marketers Can Be Thankful For appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Marketo] Carving the Perfect Email Subject Line
    Here are some of the types of tests I have done with Marketo customers to improve their subject lines: Personalization: Using first name or company name. Carving the Perfect Email Subject Line was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Madhu Gulati. What entices you to open any email? More than anything else, the decision making factor is the subject line. Many marketers keep it short- typically around 50 characters.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] Do Brands Really Listen?
    In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do Brands Really Listen? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Rise of the Marketing Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Marketo] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    For best practices here, tune in for Marketo’s Revenue Masters Webinar on May 4. At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target; an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership; and a “buying intent score” tracks when a lead demonstrates key purchase indicators. At Marketo, we pair SDRs to specific Sales Account Executives territories.
  • ANNUITAS  |  THURSDAY, APRIL 24, 2014
    [Marketo] Account-Based Marketing … and Billy Beane … in San Francisco
    At the recent Marketo User Summit, for example, there were sessions dedicated to Account-Based Marketing (and coincidentally, a recent blog post from Marketo (about Moneyball ) and analyst groups are beginning to dedicate resources to the concept. I am certainly not alone in thinking that Moneyball was one of the best business books of the past decade.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Marketo] How to Create Evergreen Content with Lasting Engagement
    How to Create Evergreen Content with Lasting Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Create Evergreen Content with Lasting Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Marketo] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation. Live From The Marketing Nation Summit Day 2 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Marketo] Swag Marketing: Get Your Swagger in Check
    Disclaimer: Yes, there are a lot of pictures of Marketo swag, which may come off as lame promotional “product placement” in our blog. I work at Marketo’s HQ in San Mateo, CA. It just so happens that I’m surrounded by Marketo memorabilia, and I used what was around me. Swag Marketing: Get Your Swagger in Check was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Marketo] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Marketo] How to Build a Social Media Dream Team
    At Marketo, we embrace social sharing tools to encourage social conversions within our employees’ networks. How to Build a Social Media Dream Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Build a Social Media Dream Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketo] How Should I Segment My Database?
    Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketo] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Marketo] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Hello, and welcome to another episode of Video Marketing How-To! This week I want to talk a bit about how you can score your leads with video marketing data.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Marketo] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. 4 B2B Marketing Tips for Running Successful PPC Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 B2B Marketing Tips for Running Successful PPC Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Marketo] 5 Lead Generation Lessons You Learned in Kindergarten
    5 Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Cori Pearce Let’s take it back to the old school–elementary school.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Marketo] How to Win at LinkedIn Sponsored Updates
    Here’s a recent Sponsored Update from Marketo: But although these ads were introduced in July, many companies have yet to crack their code. After months of trial and error at Marketo, we’ve learned a few best practices worth sharing. At Marketo, we’ve found that casting a targeted net to a small audience keeps our Sponsored Updates relevant, and earns us the highest engagement by far.
  • SNAPAPP  |  THURSDAY, JANUARY 29, 2015
    [Marketo] The Modern Marketer’s Blog Roundup - 1/29/2015
    Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights. In this piece on the Marketo blog, Sanjay Dholakia sums up the key points in Jim’s interview.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 12, 2015
    [Marketo] Go Big—9 Questions to Ask Yourself When Marketing to the Enterprise
    At Marketo, enterprise companies are defined as companies that have 3,000+ employees and $500M+ in annual revenue. At Marketo, we’ve created guides for decision makers to make sound arguments to other stakeholders within their companies. Author: Phillip Chen Are you ready to go big? At some point, a high-growth company will make the strategic decision to start marketing to the enterprise.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 6, 2017
    [Marketo] 6 Easy Ways to Perfect Your Landing Pages
    6 Easy Ways to Perfect Your Landing Pages was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Easy Ways to Perfect Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Marketo] What Lucille Ball Can Teach Us About Marketing Automation
    It’s like Marketo’s CEO Phil Fernandez wrote in his book Revenue Disruption : “In a business of any size – especially one with an engaging web and social media presence – buyer interactions can number in the thousands, millions, or even hundreds of millions. What Lucille Ball Can Teach Us About Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketo] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Mike Moeller I am depressed.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo, Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. 6 Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Marketo] Marketing Can Make You Crazy: Valentine’s Day Edition
    We asked Marketo employees to caption the photo below by completing the phrase “You Know You’re in Marketing When…” with a funny Valentine theme. ” It’s a fun look at how Marketo helps marketers manage demand generation campaigns, generate quality sales leads, and keep their sanity in check. Marketing Can Make You Crazy: Valentine’s Day Edition was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Marketo] B2B Marketing Automation Growth Slowed In First Half of 2011
    Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Marketo] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. Marketo, for instance, cites the example of right-brained marketers focusing on building robust and personality-rich social media campaigns to generate brand awareness.
  • MODERN B2B MARKETING  |  MONDAY, MAY 1, 2017
    [Marketo] 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
    4 Effective Google AdWords Tactics to Supercharge Your Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Marketo] LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
    Marketo is a big advocate of both platforms and Slideshare has always been an essential part of our overall B2B content marketing strategy. LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing professional.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Marketo] What is Content Marketing? 10 Expert Video Responses
    Marketo: What is the “Content” in Content Marketing? In this video, Marketo provides more than 25 different types of collateral that can or should be considered by marketers across industries. I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our Sales and M arketing Book Club for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Marketo] The CMO Six-Pack: How to Pump Up Your Pipeline
    Recommended Solution: Marketo. Join us on Wednesday for a joint webinar with Hootsuite, InsideView, and Marketo: A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model. The CMO Six-Pack: How to Pump Up Your Pipeline was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, MAY 11, 2017
    [Marketo] A 3-Step Data-Oriented Approach to Effective Influencer Marketing
    A 3-Step Data-Oriented Approach to Effective Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A 3-Step Data-Oriented Approach to Effective Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 1, 2017
    [Marketo] GDPR: An Opportunity To ‘Play To Win’ In The Engagement Economy
    As a Marketo customer, you have the tools your marketing team needs in order to comply with GDPR, for instance, you can quickly and easily build an email preference center in Marketo, check out this great example. The post GDPR: An Opportunity To ‘Play To Win’ In The Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Success in the Engagement Economy hinges on customer engagement.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Marketo] 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns
    3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover Have you taken a close look at your direct mail lately?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Marketo] Introducing the Definitive Guide to Social Media Marketing
    For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketo] Go for Gold! How to Write a Winning Award Submission
    Author: Katie Pope And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. Submit by January 30 th for a chance to be recognized as a marketing leader who’s used Marketo to drive the new era of marketing. Plus, you’ll get a chance to walk the Purple Carpet at Marketo’s Marketing Nation Summit!
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Marketo] How to Run a Successful Webinar from Beginning to End
    For webinar programs at Marketo, the members of the program are only deemed successes if they either attend the webinar or register for the webinar AND click a link in the follow-up email. How to Run a Successful Webinar from Beginning to End was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Run a Successful Webinar from Beginning to End appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Marketo] 7 Questions to Ask Before Launching a B2B Referral Program
    And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. 7 Questions to Ask Before Launching a B2B Referral Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Questions to Ask Before Launching a B2B Referral Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Marketo] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Marketo sees this type of quiz as content, similar to a white paper or webinar. At Marketo, this is what we call seed nurturing. Within minutes of the launch, we had hundreds of marketers testing their skills to see how their knowledge stacked up compared to their friends and marketing peers.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Marketo] 4 Marketing Lessons from YouTube Giants
    We know this well ourselves at Marketo–our blog was launched before we had a product to ship. 4 Marketing Lessons from YouTube Giants was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Marketing Lessons from YouTube Giants appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action. Marketo recently filmed their electric Smart Car giveaway , which (with a little editing) created an awesome asset. Author: Heidi Cohen Is your content marketing like spinach?
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 18, 2011
    [Marketo] B2B lead qualification and scoring
    Using the criteria I’ve listed above, plus the information in The Definitive Guide to Lead Scoring published by my friends at Marketo , you’ll be able to design a process that ensures Sales only gets sales-ready leads. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketo] Marketing Wisdom: In the end, it’s all about…
    So, let’s agree that instead of hiding the elephant in the room that we find ways to show how our companies go above and beyond when our products aren’t perfect.”. – The Last Blog Post- What Marketers can learn from The Last Lecture by Maria Pergolino, Marketo.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Marketo] 5 Vital Strategies for a Successful Marketing Automation Implementation
    5 Vital Strategies for a Successful Marketing Automation Implementation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Vital Strategies for a Successful Marketing Automation Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Marketo] How Do You Explain Marketing to a Six-Year Old?
    by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. I thought for a second, and said “Marketing is what you do in business when you want to help convince people to buy what you have to sell.” ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Marketo] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? Here at Marketo, we believe taking a few extra few minutes to “sniff out a sales lead ” helps facilitate a more relevant conversation.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Marketo] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. Then I cancelled my reminder email program in Marketo, and replaced it with a program to email each attendee wishing them luck in the storm and to look for an email soon with the rescheduled date. Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Marketo] The Key to Building Long-Term Relationships with your Leads
    The Key to Building Long-Term Relationships with your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Key to Building Long-Term Relationships with your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jessica Edmondson Marketing is like being in a relationship.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Marketo] B2B Social Media Best Practices for the Integrated Age
    Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Marketo’s recent acquisition of Crowd Factory is a good example of how the sophistication of automated B2B marketing campaigns will continue to increase the impact of social media. This will be a powerful addition to Marketo’s marketing software as it will help optimize sales.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Marketo] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. However, a downside is that neither Salesforce or Marketo can create a lead out of an anonymous site visitor. This is the third post in our profile management blog series.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Marketo] 5 Top Marketing Automation Tools for SMB’s
    Marketo. Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. GetResponse. Infusionsoft. The post 5 Top Marketing Automation Tools for SMB’s appeared first on Opentopic. Cognitive Technology
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Marketo] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we assign credit?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketo] Must-Attend Marketing Events of 2014
    Marketo Marketing Nation Roadshow (Dates Coming soon!) – Atlanta, GA; Austin, TX; Chicago, IL; Toronto, Canada; Seattle, WA; Denver, CO . Marketo Marketing Nation Roadshow (Dates Coming Soon!) – New York, NY; Washington, DC; Miami, FL; Boston, MA; Silicon Valley, CA. Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. I mean, who doesn’t want more emojis on their phone?!
  • MODERN B2B MARKETING  |  MONDAY, JULY 17, 2017
    [Marketo] 5 Lessons Sales Can Learn from Dating
    As Marketo’s very own VP of Product Marketing, Matt Zilli explains, “Brands that win in this world build lasting customer relationships with every single customer.” At Marketo, we use journey decks to tell our story and help prospects visualize how our solution can solve their needs, create value, and help them achieve success. . During my first few weeks on the Marketo sales floor, I overheard someone say “‘No’ is the second best response to a ‘Yes.’”
  • SNAPAPP  |  FRIDAY, MAY 22, 2015
    [Marketo] Marketing Automation and SnapApp: The One-Two Punch
    Marketo, HubSpot, & Pardot. Marketo, HubSpot, and Pardot all integrate directly with the lead form tool in the SnapApp builder. Each partner has their own set of go-faster-goodies: deliver direct to Marketo campaigns. Formerly ExactTarget, the SalesForce Marketing Cloud integrates with our platform just like Marketo, HubSpot, and Pardot, with one additional really cool feature.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers. The New Brand Building in the Era of Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • LATTICE  |  FRIDAY, OCTOBER 9, 2015
    [Marketo] The Makings of an Award-Winning Video Marketing Tech Stack
    This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo. More than 40% of our MQLs have engaged with our videos, which we are able to track through the Vidyard/Marketo integration.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Marketo] Where to Find a Marketing Automation Expert
    Marketo’s community is an example of this. Here at Marketo you can simply email community@marketo.com to have yours shared. When I have a new job requisition open I post it in the Marketo group and in general topic groups, like the Marketing Automation Experts group , The B2B Lead Generation and Marketing Automation group , and The Marketing Automation Association (MAA) group. Feel free to email me if you need referrals to the recruiters I use (maria at marketo dot com).
  • MODERN B2B MARKETING  |  SUNDAY, JANUARY 25, 2009
    [Marketo] Demand Generation Trends for 2009
    He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. Tags: craig rosenberg demand generation funnelholic jon miller marketo
  • LEANDATA  |  THURSDAY, NOVEMBER 5, 2015
    [Marketo] Setting Up Program Channels for Success
    The webinar served as a chance to get an inside look at how three Marketo Champions go about tracking and measuring their digital marketing activities. In other words, you have to decide what answers you need from the campaigns you launch with the Marketo marketing automation platform. “It It comes down to what you want to know,” added Hill, the author of “Marketing Rockstar’s Guide to Marketo.”
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Marketo] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 8, 2013
    [Marketo] 20 B2B Marketing Blogs You Need To Read
    Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. I made a lot of mistakes and learned through a ton of trial and error.
<< 1 2 ... 7 8 9 10 11 ... 31 32 >>