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  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 24, 2009
    [Marketo] First Look at New Marketo Release
    I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. Marketo’s approach is to trigger campaigns based on specified events or list criteria.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Marketo] How We Built Our Content Marketing Stack to Drive 10x ROI
    Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. If Drake’s budget gets cut or his board decides to revert to traditional marketing tactics, Drake will be added to a “win-back” campaign through Marketo, where he is served valuable content to keep Contently fresh in his mind. ROI lead gen Marketo MarTech platforms Salesforce
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Marketo] Marketing Automation, Set It and Forget It
    Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsWhether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    by Dayna Rothman What a packed day here at the Marketo User Summit! Be sure to follow The Marketo Summit on twitter at #mus12. Afternoon Keynotes Energize at Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There is a lot of buzz in the Twittersphere about #mus12. We are trending in San Francisco.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 13, 2015
    [Marketo] InsideView Target Now Integrated With Marketo
    We’re proud to announce that InsideView Target is […]. Products & Technology
  • THE POINT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketo] Slidecast: Getting Leads (and More!) From Your Blog
    B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROIIf you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “ Getting Leads (and More!) From Your Blog: 10 Tips for Higher Blog ROI.”
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Marketo] Captora and Marketo: Fueling Your Pipeline Success
    Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Check out our infographic to see how Captora + Marketo can help you accelerate pipeline growth while reducing Customer Acquisition Cost. The post Captora and Marketo: Fueling Your Pipeline Success appeared first on Captora Blog. ToFu CAC infographic Marketo
  • SMASHMOUTH MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Marketo] Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog
    Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Tags: lead nurturing interviews blogs socialmedia marketing marketo sales2.0 Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ? You specialize in reaching CXOs and VPs.
  • THE POINT  |  TUESDAY, MAY 8, 2012
    [Marketo] How Much Copy Do I Need On My Landing Page?
    B2B Marketing Content marketing Copywriting Creative Demand Generation Landing Pages b2b demand generation demand generation agency landing page design landing page optimization marketo landing pagesAn effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Marketo] Getting Started Guide for Marketing Automation
    Demand Generation: Marketo’s Secret Sauce , by Marketo. The Definitive Guide to Lead Scoring , by Marketo. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketoWith all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities.
  • ANNUITAS  |  MONDAY, MAY 9, 2016
    [Marketo] Marketo Marketing Nation Summit – Learning Starts Now
    Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers. Events like the Marketo Summit bring fresh ideas to marketers by renewing the spirit of learning and innovation.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Marketo] Marketo’s Greatest Blog Hits of 2011
    by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Marketo’s Greatest Blog Hits of 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Happening Today at Marketo’s Marketing Nation Summit
    Today is day three of Marketo’s Marketing Nation […]. Market Intelligence insideview events insideview marketo insideview marketo events marketing nation marketing nation summit marketo nation marketo summit
  • LEADSLOTH  |  TUESDAY, DECEMBER 14, 2010
    [Marketo] Why I’ve Joined Marketo
    To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant. Both of those are independent from Marketo, and done in my own time.
  • LEADSPACE  |  WEDNESDAY, MARCH 22, 2017
    [Marketo] Review: A Definitive Guide to ABM — That’s Actually Pretty Definitive!
    This switch in paradigms — from the theoretical to the practical — is reflected in Marketo’s newly-published Definitive Guide to Account-Based Marketing. Unsurprisingly, perhaps, given Marketo are very much walking the walk in terms of helping B2B marketers manage their ABM campaigns. Marketing News & Events ABM account-based marketing b2b marketing demand generation lead generation Marketo marketo abm
  • THE POINT  |  MONDAY, AUGUST 10, 2009
    [Marketo] Marketo’s Ebook: A Lesson In Content Marketing
    When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo
  • FATHOM  |  THURSDAY, APRIL 13, 2017
    [Marketo] [Interview] Accomplish Account Based Marketing Success at Marketing Nation
    So, it’s no surprise that Marketo—the leading provider of engagement marketing software and solutions—released its own ABM module in September of 2016. Additionally, Marketo formed the Alliance for ABM success, a group of ABM experts and Marketo partners dedicated to helping you find Account Based Marketing success whether it’s with Marketo’s tools or not. Brent Evans will be at the Marketo sponsored Alliance for ABM Success booth at Marketing Nation.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Marketo] The 14 Best Marketing Automation Tools
    1) Marketo. Best suited (like Marketo) for large enterprises. dotmailer Drip eConsultancy HubSpot Hunter & Bard InTouch JumpLead Leadpages Leadsius marketing automation tools Marketing Insider Group MarketingLand Marketo OpenEMM Oracle Eloqua Pardot SalesAutopilot SimplyCast SmartBug Media SnappAppMarketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed.
  • THE POINT  |  THURSDAY, OCTOBER 14, 2010
    [Marketo] 21 Tips & Other Impressions from the Marketo User Summit
    Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.
  • THE POINT  |  FRIDAY, MARCH 18, 2011
    [Marketo] Dialogue Marketing: A Conversation with Maria Pergolino
    Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) Compliments to the Marketo team for their first-rate production.). B2B Marketing blog marketing Content marketing Demand Generation Inbound marketing lead generation Lead Management Lead Nurturing Marketing Automation dialogue marketing dreamforce maria pergolino marketo
  • SNAPAPP  |  MONDAY, AUGUST 25, 2014
    [Marketo] A SnapApp And Marketo Webinar - Filling Your Funnel With Interactive Content
    Find out in a joint SnapApp and Marketo webinar. Discover how leveraging SnapApp and Marketo can help you deliver the right experience, to the right person at the right time. How did SilkRoad – leading HR platform – generate thousands of leads and over $250,000 of new pipeline value? Through interactive content! What’s their secret? You will learn the keys to their success and learn how to: Deliver valuable content experiences across the web, mobile, social and email.
  • LEADSPACE  |  THURSDAY, JANUARY 19, 2017
    [Marketo] How to Effectively Segment Your Inbound Leads
    This is by far the easiest setup, and your rule set in Marketo would look something like this: Department, Level (Default). Best Practices Marketing Sales b2b b2b marketing B2B sales data enrichment email marketing marketing Marketo sales segmentationThis is the first in a series of best practices blogs from Leadspace’s Customer Success team.
  • CAPTORA  |  MONDAY, MAY 8, 2017
    [Marketo] Marketo Summit 2017: A Product Manager’s Recap
    See what our Product Manager, Aditya, had to say about attending Marketo Summit 2017. Marketo Summit 2017 was my first time attending a conference while representing Captora, and it certainly lived up to the hype! Marketo Summit 2017 was my first time experiencing #MKTGNation, but it certainly won’t be my last! Did you go to Marketo Summit 2017? The post Marketo Summit 2017: A Product Manager’s Recap appeared first on Captora Blog.
  • THE POINT  |  TUESDAY, AUGUST 4, 2009
    [Marketo] eBook Review: Marketo’s Definitive Guide to Lead Nurturing
    Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation marketo
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio. Marketo is now a Social Revenue Performance Management company. Marketo social promotions –run social pole directly through Marketo.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 10, 2008
    [Marketo] Marketo Aims to Simplify Demand Generation
    One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product. Like every other demand generation vendor, Marketo has wrestled with how a branching, multi-step lead nurturing campaign can be made easy enough for non-specialist users. Marketo’s solution is to do away with the branches. It more or less goes without saying that Marketo is sold as a hosted service.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [Marketo] Marketo Releases Marketo Lead Management 3.0
    Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0 tags: marketing automation software, Marketo Lead Management 3.0,
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Marketo] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Blog Feed Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready? Here it goes. People don’t care about your brand message. Nor do they care about your value props or selling points. Saying that your brand is the best and can do amazing things doesn’t mean anything. That was rough. BUT, there is light at the end of the tunnel.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 4, 2009
    [Marketo] Marketo Offers Guide to Lead Nurturing
    The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. The workbook also includes a half dozen “How Marketo Does It” sidebars that reveal more than you might expect about Marketo’s own programs. I was surprised to see them share so many details, but suspect Marketo would say their competitors all subscribe to those programs anyway, so they have no secrets to begin with.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketo] Marketing Automation Catching On Fire
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Marketo] Maximizing Event Effectiveness 3 Ways
    Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Blog Advocamp B2B events Demand Generation Strategy event maketing event strategy Marketo Summit MarTech Modern Marketing Experience *This post first ran in August 26, 2014 in the ANNUITAS blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketo] Marketo’s Lead Nurturing in Less Than 5 Minutes
    Our friends at Marketing Cloud recently posted a Brainshark about Marketo. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. what revenue performance management solutions from Marketo can do for businesses today. Marketo’s Lead Nurturing in Less Than 5 Minutes was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller.
  • SNAPAPP  |  THURSDAY, APRIL 17, 2014
    [Marketo] Rockstars Create Innovation In The Nation: Marketo Summit Recap
    The age of human-to-human marketing is upon us and at the Marketo Summit in San Francisco, this energy rippled through the three day summit. Marketo believes in a ‘Marketing First’ world and announced their plans to become a Customer Engagement Platform. As Marketo refocuses the platform on allowing you to do ‘Marketing First’, they will be looking to their launchpoint partners to help deliver and make the marketing ecosystem balanced. Innovation begins with you.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketo] Fast and Furious Feature Releases – A Marketo Community Update
    by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap. This is a big step forward in our goal of connecting Marketo users and giving them the tools to create high performing revenue machines! ?.
  • FATHOM  |  TUESDAY, OCTOBER 13, 2015
    [Marketo] Your Emails Aren’t About You. They’re About Your Audience.
    Marketing Automation / Email Marketo Email“It is well to remember that the entire universe, with one trifling exception, is composed of others.” – John Andrew Homes. We often forget that fact in marketing. We know what message we want our audience to get and how we want them to get it, but all too often we forget to put our audience’s wants and needs first.
  • I-SCOOP  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] The new technologies marketers intend to use in 2017
    The people at marketing automation software vendor Marketo conducted research to look at ‘newer’ technologies and what their effect will be for marketers. Digital marketing Integrated marketing Marketing automation Research AR artificial intelligence augmented reality consumer IoT digital signage IAB IDC IoT machine learning marketing automation Marketo predictive analytics touchpoints VR
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Marketo] Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog
    Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ? You specialize in reaching CXOs and VPs. Can you give marketers three tips to connect with these hard to reach decision makers?
  • REACHFORCE  |  MONDAY, JULY 2, 2012
    [Marketo] Marketo User Summit 2012 Key Points
    The Marketo User Summit was a phenomenal event where our team took reams of notes and came back with tons of ideas. Key Takeaway: Use Marketo code on each email to include links to your social channels versus using them on templates so you can get individualized tracking. This guest post by Melissa McCready, CRM and MA Consultant of CRM Happy, captures just a few of the high points. Be Social, Not Anti-Social. Social marketing means acting in a way that is socially appropriate.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 3, 2010
    [Marketo] Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood
    Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments. Executive Edition shows what Marketo believes is needed to service large marketing organizations. It seems that Marketo disagrees.
  • FATHOM  |  TUESDAY, OCTOBER 6, 2015
    [Marketo] Setting Yourself Up for Marketing Automation Success
    Marketing Automation / Email Marketo Sales & Marketing Alignment email marketing lead scoring marketing automationMarketing automation. It’s a marketer’s dream. It can be a liberating tool that allows you to take a “hands-off” approach to the email channel, while still knowing the right message is going to the right person at the right time. But as much of a time saver as marketing automation is, the question is do you actually need it?
  • SMASHMOUTH MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Marketo] Lead Generation - Marketo's Definitive Guide To Lead Nurturing
    I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. Excerpt: " the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of arming their business when they are ready.
  • SMASHMOUTH MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Marketo] Lead Generation - Marketo's Definitive Guide To Lead Nurturing
    I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. Excerpt: "the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of arning their business when they are ready.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2009
    [Marketo] Announcing Marketo Lead Management 3.0
    A quick post to share the news that Marketo Lead Management 3.0 Be one of the first to check it out: All new Marketo demos. Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0. Tags: Marketing Automation Lead Management Marketo is now available! This is our largest release since we first launched the product last year.
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Marketo] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready? Here it goes. People don’t care about your brand message. Nor do they care about your value props or selling points. Saying that your brand is the best and can do amazing things doesn’t mean anything. That was rough. BUT, there is light at the end of the tunnel.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketo] Marketing Automation’s Next Frontier: Madison Avenue
    This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketoMarketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when.
  • SNAPAPP  |  THURSDAY, APRIL 3, 2014
    [Marketo] How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014
    Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! See It In Action At The Marketo Summit! We’re attending the Marketo Summit from April 7th to 9th in San Francisco and have begun our own marketing campaign using interactive content. Join Us At The Marketo Summit! Are you also attending the Marketo Summit in April?
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketo] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Last Wednesday, a group of Bulldogs hunkered down in a conference room to partake in four hours of streaming content from Marketo's 2016 edition of Marketing Nation Online. Personally, I was glad to steal away from my desk for a few hours to draw from others in the industry, including a couple of sessions from Marketo and those from keynote speakers Lara Balazs of Visa and Martin Gilliard of Facebook.
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Marketo] How to Make the Most of Marketing Nation 2017
    Before we launch into our own tips, though, get some advice from probably the most qualified person to dole it out – Steve Lucas, CEO of Marketo. On top of this, Marketo has identified 7 other trends that you can be sure will be addressed at Summit: CMOs are thinking differently. Luckily, Marketo has split their sessions into 3 audience groups for your planning pleasure: Executive Sessions, Best Practices Sessions, and Thought Leadership Sessions.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2009
    [Marketo] Holiday Greetings from Marketo, in Verse
    So here at Marketo we did a quick list, of our views and misses and targets and hits. Holiday wishes from your friends at Marketo. Tags: Modern B2B Marketing holiday Marketo Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. Analyzing the '09 plans and the resulting sales, what worked, what didn't, what should've, what failed.
  • REACHFORCE  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Marketo User Summit, Day One
    Yesterday kicked off this year's Marketo User Summit in San Francisco, and if last night's welcome reception is any indication of what's to come, it's going to be an absolutely phenomenal conference. It was a full house with a really diverse group of attendees, great food, plenty of wine, and
  • I-SCOOP  |  TUESDAY, MAY 31, 2016
    [Marketo] Marketo gets acquired and joins Return Path in the Vista Equity Partners portfolio
    For years the question hasn’t been if but when Marketo would be acquired after so many of its marketing automation competitors became part of one or the other big marketing stack vendors. Today that question is answered: Marketo gets acquired by Vista Equity Partners for $1.79 Billion. In an all-cash deal Vista will acquire all […].
  • LEADSPACE  |  WEDNESDAY, OCTOBER 5, 2016
    [Marketo] Salesforce Einstein and the Challenge of AI for B2B Marketing
    But B2B demand gen marketers need a complete understanding and approach across all channels, whether they use Eloqua, Marketo, HubSpot, BlueKai, Adobe or others. Marketing Predictive ABM account-based marketing AI artificial intelligence b2b b2b demand generation B2B lead generation b2b marketing hubspot lead generation Marketing automation Marketo Oracle Oracle Eloqua predictive analytics Salesforce
  • CONTENTLY  |  TUESDAY, AUGUST 15, 2017
    [Marketo] How Technology Is Revolutionizing B2B Events
    Integrating events into marketing automation platforms like Marketo is also becoming more common. B2B Tech Brands B2B events marketing technology Marketo SalesforceWhen you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular.
  • MODERN B2B MARKETING  |  SATURDAY, OCTOBER 2, 2010
    [Marketo] Marketo Book Club: Sales 2.0
    In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Move over Oprah. There’s a better book club in town…at least for sales and marketing professionals.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Marketo] When Inbound Marketing Goes Wrong
    Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. The reasons, according to Marketo, are many: Your aim is too wide. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 1, 2011
    [Marketo] Marketing Automation is More Than Technology
    A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). Content Marketing Marketing Automation Marketing Management Marketing Planning Marketing ROI content marketing linkedin marketing roi marketo report sirius decisions
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [Marketo] 3 Ways to Make the Most of Your Marketo Summit Experience
    The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. Sort the Marketo sessions by your topic of choice and sign up for as many as possible to cover it from all angles. My Itinerary for Marketo Summit 2017.
  • FATHOM  |  FRIDAY, MAY 6, 2016
    [Marketo] Fathom at Marketing Nation Summit: Marketo Socks, Will Smith, & More
    Next week, Fathom will be attending the 2016 Marketing Nation Summit and we’re looking forward to gaining insightful Marketo knowledge and creating lasting connections with other summit attendees. “I’m excited to see how Marketo and other thought leaders in the space will be tackling the challenges ahead.” Wear Our Marketo Socks! In fact, by wearing our Marketo socks you might just win a pair of Beats Headphones.
  • REACHFORCE  |  THURSDAY, MARCH 28, 2013
    [Marketo] Marketo Summit 2013 #MUS13 Insiders Guide
    The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. Sunday April 7 – If you are a super-nerd like me, you may have signed up for the inaugural Marketo Individual Certification Exam. If you have a year of experience in Marketo, study up, and take the exam.
  • REACHFORCE  |  THURSDAY, MARCH 28, 2013
    [Marketo] Marketo Summit 2013 #MUS13 Insiders Guide
    The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. Sunday April 7 – If you are a super-nerd like me, you may have signed up for the inaugural Marketo Individual Certification Exam. If you have a year of experience in Marketo, study up, and take the exam.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Marketo] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf. Marketo’s motivation is obvious: to gain broader distribution.) crm customer management marketo eloqua exacttarget b2b marketing automation
  • INFER  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketo] Join Us at Marketo’s Marketing Nation Roadshow in SF
    Infer joined the Marketo Launchpoint ecosystem just under a year ago, and we’ve seen great success amongst joint customers like AdRoll, New Relic, Optimizely and Xactly, who use Infer with Marketo to instantly and accurately predict which of their incoming leads are the hottest. The Marketing Nation Roadshow is coming to San Francisco in just three short weeks, and we hope to see you there !
  • FATHOM  |  FRIDAY, APRIL 28, 2017
    [Marketo] Reaching Millennials With Social Media: A Healthcare Case Study
    Blog Feed Digital Marketing Healthcare Marketo Social Media WebinarsMissed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States. This matters to healthcare marketers because millennials are consuming healthcare services differently, which will affect your long-term healthcare marketing success.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Marketo] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    Get started creating your very own custom holiday message with the official Marketo Holiday Greeting Marker ! The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller As marketers we are often way too busy to create a thoughtful, heartfelt message during the holidays.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2009
    [Marketo] Marketo's Secret Sauce for Demand Generation
    Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Marketo] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
    by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. At Marketo, we believe all this is changing, and our mission is to transform it for good. Marketo does this through something called lead scoring. Marketo is like an automated 1st base coach and third base coach.”.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 10, 2011
    [Marketo] Marketo’s Position on the New Privacy Developments
    Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. This is great for Marketo customers who are experts in building trust and providing relevant content and services to their subscribers.
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Marketo] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things. Guest Bio: Justin is a marketing and sales technologist and operations expert, and a 2x Marketo Champion.
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Marketo] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    Industry Leaders Sales & Marketing Tech Startup B2B Marketing b2b sales Chris Blohm Collaboration Customer collaboration customer ecosystem Data Management Data operations Data Services Direct Mail Direct Marketing Innovation List Based Marketing Marketo Media Services MeritDirect Modern marketing Multi channel marketing P&L Revenue Salesforce Technically Speaking
  • REACHFORCE  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrationsNew solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketo] No Leads from Social Media? No Excuses.
    Navicure uses Marketo and Salesforce.com to track marketing ROI.). b2b demand generation b2b lead generation blog design lead generation marketo pardot silicon angle social media measurement
  • LEADSPACE  |  THURSDAY, JUNE 1, 2017
    [Marketo] 3 Reasons Why B2B Marketers Are Getting Excited About AI
    This article was originally published on the Marketo Blog. Marketing Technology AI artificial intelligence b2b b2b marketing demand generation lead generation marketing MarketoNo, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either. Or steal our jobs for that matter.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Marketo] Marketing Automation Systems are on the Rise
    Systems like Marketo can unify marketing and sales efforts. Marketo can connect with Salesforce and Microsoft Dynamics systems, further simplifying the outreach process. Marketing Automation and Demand Generation b2b marketing tactics email service providers marketing automation software marketing automation systems Marketo Microsoft Dynamics Raab Associates Salesforce.com what is marketing automationGuest post by Gene Morris.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 27, 2010
    [Marketo] Revenue Stage Analytics: The Marketo Model
    This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages. Marketo’s revenue stage model first defines the “happy path,” i.e. the traditional funnel that leads linearly from new lead to closed, won business. Revenue Stage Analytics: The Marketo Model was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 10, 2014
    [Marketo] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
    Marketo is talking about it too. Find Marketo’s Roadshow in your city this summer to learn about marketing best practices. Conferences Marketing Marketing Intelligence Software Tools Technology b2b marketing Inbound Marketing insideview lead generation marketo marketo nation jumpstart tour No matter what vertical you’re in, it seems like everyone in sales and marketing is talking about beating out the “noise.”
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketo] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketo] A New Democracy for the Modern Marketer
    The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. Large enterprises can use the Marketo Program Exchange to create a global center of excellence within their organization. Resources: Marketo: [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketo] Marketo 2010 User Summit Focuses on Revenue Performance Management
    Marketo’s vision is to help companies of all sizes adopt Revenue Performance Management and accelerate predictable revenue growth by providing them the tools, thought leadership, and best practices. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Phil's Posts Revenue Performance Marketo User Summit revenue performance management RPM sales and marketing alignment
  • INFER  |  THURSDAY, FEBRUARY 18, 2016
    [Marketo] Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration
    Marketo Activities. Infer’s Profile Management Platform now supports Marketo as a data source. The post Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration appeared first on Infer: Predictive Lead Scoring for Sales & Marketing This month we have several new updates to share with you regarding our Prospect Management Platform (PMP).
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2009
    [Marketo] Marketo Ignite Revenue Sales Insight Launch Party
    On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight.   But don’t trust us, this is what some of our favorite twitterers had to say about our launch party: dougpepper : Huge turnout at the Marketo launch party tonight in SF. Marketo – 200+ Customers and growing! cvilly : Marketo puts on a nice party.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [Marketo] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. B2B Lead Generation Industrial Marketing Strategies Sales Strategies Ardath Albee Brian Carroll Content Marketing Industrial Marketing lead nurturing Marketo Sales leads
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketoIt provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation.
  • REACHFORCE  |  MONDAY, OCTOBER 18, 2010
    [Marketo] 21 Tips & Other Impressions from the Marketo User Summit
    We're just back from the Marketo User Summit with more takeaways than the airline would allow us to check. Luckily, Howard Sewell from Spear Marketing Group wrote up a great post on the best pieces of information shared at the Summit. I'm sure, like us, you'll find yourself scrambling to
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Marketo] Seeking a World-Class CMO for Marketo
    Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. As a result, almost half of Marketo’s customers can be directly attributed to our efforts with this blog, search engine optimization, and content.
  • LEADSPACE  |  WEDNESDAY, MARCH 30, 2016
    [Marketo] Come Say Hi to Leadspace at These Upcoming Marketing Events
    What happens in Vegas keeps happening in Vegas.we’ll be back two weeks later sponsoring the Marketo Summit May 9 – 12. Marketing News & Events Marketo Oracle Eloqua Oracle Marketing Cloud SiriusDecisionsWe’re in the throws of the Spring event season. We just finished up at Martech last week where there was a great showing of the vendors filling the marketing tech space. Next up, TOPO Sales Summit in San Francisco on April 7 – 8.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Marketo] 5 Essential Books to Understand B2B Sales 2.0
    To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales b2b sales and marketing book club buying cycle Marketing Automation marketo book club sales 2.0 by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies.
  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Marketo] The Efficiency of Marketing Automation
    Marketing Automation/Email Marketing marketing automation efficiency Marketo You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? One way this happens, according to Selligent and Lenskold Group , is when a company’s marketing automation provides a single customer view—combining customer interactions, insights and resulting actions—it is more likely to report having a “highly effective and efficient marketing.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Marketo] A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group
    My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation. Insights into key program elements, including preparation & research, organized execution, and ongoing analysis and communication.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Marketo] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx. In addition, Marketo uses its post-event follow up tools, which allows our marketing team to close the loop on a timely basis and boost conversion rates.
  • THE POINT  |  MONDAY, AUGUST 8, 2011
    [Marketo] Lead Generation Losing Out to Social Media? Not So Much.
    A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Note: you can access excerpts of the CSO Insights report via the Marketo Website. blog marketing Blogs Branding Demand Generation lead generation Social Media cso insights marketing budgets marketo smei
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Marketo] Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores
    Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes. Here are some of the demographics we score that you might not normally consider: Bad data.
  • INFLUITIVE B2B  |  FRIDAY, OCTOBER 30, 2015
    [Marketo] Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing
    In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to building 1:1 relationships—in a way that is measurable and scalable.
  • SNAPAPP  |  MONDAY, MAY 16, 2016
    [Marketo] Marketo Summit 2016: See SnapApp in Action at Marketo’s Biggest Summit Yet.
    The 2016 Marketo Summit was one for the record books. This was the first year that Marketo hosted its annual Marketing Nation event in Las Vegas, typically being hosted in their “home city” of San Francisco. Take a quick peak at how SnapApp’s trip to Marketo Summit went below. . . We came. We saw. We conquered. Last week, over 5,200 marketers joined together for four days of intense learning, parties, and, of course, Will Smith.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Marketo] Tips for Creating Conversion – An Interview with Tim Ash
    by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing conversion rate dreamforce landing page optimization Marketo TV Tim Ash
  • MODERN B2B MARKETING  |  THURSDAY, MAY 31, 2012
    [Marketo] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
    This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012. And that is why Marketo announced its vision that, in this Brave New World, Marketing Automation is now Social Marketing Automation.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 4, 2010
    [Marketo] Welcome to the Marketo Modern B2B Sales Blog!
    One of the great things about working at Marketo is the amount of marketing and sales professionals we speak to each week. Helping me with this blog will be two leaders from Marketo — Patrick Donnelly, Director of SMB Sales and Gregg Ames, Director of Enterprise Sales at Marketo. So welcome to the Marketo Sales Blog. Welcome to the Marketo Modern B2B Sales Blog! was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Marketo] Doing Quality Assurance Smarter … Fathom-Style
    Marketing Automation / Email Marketo Email email marketing marketing automation quality assuranceDoing email smarter extends to our quality assurance process. While QA is not glamorous, it is critical to an effective email campaign. Nothing undermines your credibility more than a grammatical error, rendering issue, or broken link. With the number of email clients available, it can be a challenge to make sure your email is rendering correctly.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 22, 2015
    [Marketo] The Marketing Nation Summit Wrap-up
    Events marketing automation integration marketing insideview marketing software Marketing Strategy Marketing Tools marketo engagement marketing marketo events marketo insideview marketo summit At last week’s the Marketing Nation Summit, 4,000 livel […].
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [Marketo] The Secrets Behind Successful Company Blogs
    Marketo, for example, separates their blogs by topic. Rather than attempting to create a catch-all blog with topics that jump all over the place, Marketo separates topics by target audience, and can better track which readers are interested in which topics – a targeting practice that makes sales & marketing follow up much more effective.
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