Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Virtual events and webinars (52%).

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. I was quickly reminded of the characteristics of a successful data scientist.

Work Management 363

Work Management Marketing Management Analytics Webinar Metrics 363

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I’ve probably had 2-3 of these “virtual coffees” a week during COVID. Gone (hopefully not forever!)

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Oracle has some tools, but has been a bit behind in bringing an integrated, AI-powered cloud version of its offerings to market with any major noise.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Scoop.it

APRIL 11, 2024

A webinar is a virtual seminar. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. You can also do that with traditional content marketing methods.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Marketing Insider Group

NOVEMBER 12, 2019

Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Augmented and virtual reality technology solutions are becoming more commonplace and affordable. While virtual reality creates a completely virtual world, augmented reality adds digital elements to the real world environment.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

SmartBug Media

FEBRUARY 23, 2024

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

ClearVoice

FEBRUARY 7, 2022

Well, in addition to all of them being infinitely more interesting than me to my teenagers, they also play a prominent role in this month’s top digital marketing trends. Digital marketing trends: Michelin uses video games to reach teen drivers. marketing Click To Tweet. Read on to find out why.

Trends 131

Trends Campaigns Planning Trade Show 131

Contently

MAY 13, 2020

Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Virtual events demand an even higher level of meticulousness because audiences can instantly drop off to do something else.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Seismic

SEPTEMBER 21, 2020

When the business world shifted from in-person to virtual this year, B2B sales changed too. Sellers went from being road warriors to working from home offices, using video-conference calls to engage prospects and close deals. What we discovered was a new focus on the importance of sales and marketing alignment.

Enterprise Management 115

Enterprise Management B2B Thought Leadership Paid Search Agency Thought Leadership 115

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

Webbiquity

APRIL 7, 2020

Running productive meetings is a challenge even when everyone is face to face in the same room. From videoconferencing technology challenges to kids running in the background to people talking over each other, virtual meetings seem even less useful than live ones. We also learned what makes meetings successful.

Work Management 264

Work Management Marketing Management Burn Rate Word of Mouth 264

Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Here are some ways to generate buzz and bring in more business with your online events.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Salesforce Marketing Cloud

JUNE 13, 2023

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Hubspot

MARCH 23, 2020

Nowadays, plenty of business is done virtually. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. In 2020, there will likely be a rise of virtual conferences.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. Download the ebook.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! The MarTech conference is just around the corner, on Sept. Grab the report and we’d love to see you at the conference. Free registration here. )

Work Management 110

Work Management Marketing Management Advertising Agencies Paid Search Agency 110

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. This, in turn, sends a surge of traffic to awareness assets.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Circle Studio

MARCH 26, 2020

Virtual meetings have become a staple in the professional workplace, allowing for a simulated face-to-face experience that serves as a viable substitute for the real thing. And while nothing can fully replace an in-person meeting, taking the right approach can ensure a successful outcome. Adopt a mandatory video-on policy.

Tips 154

Tips Business Skype Rules 154

Sprout Social

AUGUST 23, 2022

But even with the experience we’ve gained, companies are still struggling with how to engage workers in a virtual workspace. Connecting outside the conference room. The “watercooler” opportunity to connect with folks across the org is something hard to recreate virtually. The metaverse may have the answers.

Conference 120

Conference Guidelines Intent Budget Programs 120

Marketing Insider Group

FEBRUARY 27, 2020

When it’s time to think of an event theme, sometimes the idea well runs dry. You need a fail-safe guide that can help you choose a theme that will practically guarantee a successful event. As a frequent event speaker, I’ve learned how successful event planners work behind the scenes to come up with a theme.

Event Marketing 252

Event Marketing Conference Trends Planning 252

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. In a scarcity system, tickets run out based on allocated amounts per price tier.”.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Optinmonster

APRIL 15, 2020

Do you love the idea of hosting a conference to build authority in your niche? Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. So stop checking venues and get ready to master online conferences.

Conference 94

Conference Work Management Budget Programs Marketing Management 94

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” To earn revenue from your content, you can run ads through Google AdSense or similar services. You can collect donations from readers or run crowdfunding campaigns. Run Paid Ads.

Paid Content 94

Paid Content Adsense Merchandising Conference 94

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I once attended a hybrid conference. One speaker did send out a poll to their virtual audience and shared the results with both the virtual and live audiences to discuss. The virtual audience was put on teams too! Here is what they did. Here is what they did.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. More than likely, we'll continue to see a rise in virtual conferences over the coming years. Whether you're planning on pivoting your own in-person conference to a virtual experience, or simply want to attend a virtual conference in 2020, you're in luck.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. Here are my four Salesforce Admin tips to deliver success for your organization. Technical + soft skills = admin success! The Salesforce Admins Skills Kit features 14 skills Salesforce Admins need to be successful in today’s world. How do they do it?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech Advisor

MARCH 17, 2020

We asked marketing and sales experts about the best tips, strategies, and tools to work effectively from home during this time. But sales and marketing teams that cannot (and should not) work in silos might have trouble communicating effectively and collaborating to get meaningful work done. Norman Guadagno , CMO, Acoustic. "By

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Pam Didner

OCTOBER 7, 2020

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing. If you have chosen digital marketing as your career, then this article is for you. Is making digital marketing a good option for a career? .

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

SpotMe Blog

AUGUST 30, 2021

Your virtual conference or hybrid event is right around the corner. What can you do to ensure everything runs smoothly on the event day? Run a virtual event rehearsal. . Live streaming always comes with some risk, but virtual event prep can set you up for success. . It Gives You a Backup Plan.

Webinar Metrics 52

Webinar Metrics Conference Internet Marketing Planning 52

Hubspot

SEPTEMBER 10, 2020

Conferences. In the early months of 2020, many businesses were faced with a similar problem: Should we host our event or conference entirely online , and if so, will it deliver the same value for attendees? Venturing into virtual events is unknown territory for many businesses. And one major change?

Communities 96

Communities CMO Ad Building Paid Search Agency 96