Stevens & Tate

MAY 27, 2021

In 2021, food brands should be targeting Millennials with their advertisements, however the traditional media avenues are not as effective in reaching this younger generation of consumers. The media Millennials interact with should make up your media buys. Here are a two big questions to think about. Enjoy this post?

Television marketing 59

Television marketing Advertising Agencies Paid Search Agency Press 59

Biznology

MARCH 1, 2019

IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. Source: IDG: Marketing Your Technology to Millennials.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Marketing Insider Group

SEPTEMBER 19, 2016

The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […].

Demographics 100

Demographics Marketing & Strategy Social Media Marketing 100

SmartBug Media

FEBRUARY 28, 2020

Over the next decade, financial services marketing challenges will increase significantly. Because millennials stand to gain $68 trillion in wealth by 2030, becoming the richest generation ever. But millennials don’t have the greatest relationship with financial institutions. What should your marketing team do?

Industry CMS 89

Industry CMS Marketing Automation Services Service Buyer Personas 89

B2B Marketing Directions

FEBRUARY 20, 2021

Millennials are now major players in B2B buying, according to research recently published by The B2B Institute and GWI. The Work in BETA research provides a plethora of insights about the attitudes, behaviors, and lifestyles of today's millennial business professionals, many of which have important implications for B2B marketers.

Webinar Metrics 69

Webinar Metrics B2B Marketing Planning B2B 69

FMG Suite

JUNE 23, 2021

According to Smart Asset , only 11% of millennials use financial advisors on a regular basis. Only about a third of financial advisors actively target millennials. That means there are many millennials who need financial advice and plenty of opportunities for financial advisors. Don’t Forget the Personal Touch.

Planning 52

Planning Demographics Class Trust Marketing 52

Schubert B2B

JANUARY 13, 2020

Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population. The term “millennial” refers to anyone who was born between 1981 and 1996. As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Mobile Advertising 71

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. I’m not the only one who chooses podcasts for similar reasons.

Ideal Customer Profiles 96

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 96

Hubspot

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

KoMarketing Associates

MARCH 24, 2015

Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). This year, Millennials are expected to surpass the Baby Boomer generation as the nation’s largest living generation. Did you know? Noticing a trend?

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. The B2B Marketer-Buyer Disconnect. ” How to Sell to Millennial B2B Tech Buyers. .

Buy 300

Buy Cold Calling B2B Lead Scoring 300

Schubert B2B

JANUARY 13, 2020

Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population. The term “millennial” refers to anyone who was born between 1981 and 1996. As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group.

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Mobile Advertising 62

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. Image courtesy of Anita Lettink.

Marketing AI 547

Marketing AI Stats Planning Case Studies 547

Sharpspring

JANUARY 31, 2019

Years have passed and the times have changed — now millennials are the largest generation in the workforce. As a result, they’ve also become a huge portion of today’s consumer market. Read on for a few valuable tips you can use to create a powerful marketing message for millennials.

Peer-to-peer 55

Peer-to-peer Planning Paid Search Agency Mobile Advertising 55

Biznology

DECEMBER 3, 2015

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. So we B2B marketers must consider how to appeal to them effectively. Here’s what this means to B2B marketers. Avoid marketing speak.

Reachforce 80

Reachforce Business Mobile Advertising Mobile Marketing 80

Delivra

DECEMBER 18, 2018

Data-driven automation marketers can build funnels to “passively” attract these kinds of leads, too. Data-driven automation marketers love email, because once the funnel is built, it can create massive ROIs with little attention. Email marketing to millennials vs. baby boomers. Millennials embrace email marketing.

Email Marketing 72

Email Marketing Planning Paid Search Agency Funnel Advertising 72

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 310

Statistics Video Marketing High Quality Lead Stats 310

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. About 22% of Millennials (aged 25 to 34) said the same, and nearly 21% of Gen X (aged 35 to 54) stated that they also mainly search via social platforms.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Trends 331

Trends Planning Enterprise Management Paid Search Agency 331

Porch Group Media

JULY 16, 2018

5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials. Baby boomers are continuing to downgrade into smaller homes and millennials are the target audiences on the radar for most furniture brands. One of the most unique aspects of the millennials is their use of technology and social media.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. As reported here previously, Millennials are taking over tech buying. Today’s tech buyers are much more interested in hearing, seeing, and reading what your customers say about you than your marketing collateral. Among companies based in the U.S.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

KEO Marketing

JUNE 10, 2016

Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Millennials, whom we define as those ages 18-34, now number 75.4 These millennials are now in the B2B world. As decision-makers, millennials are consensus decision makers. Step Three.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Square 2 Marketing

MAY 7, 2024

Is your marketing department an army of one? (Or I’m a millennial who didn’t get my first smartphone until 2015! If you don’t incorporate B2B marketing automation into your lead and revenue generation approach, you’re self-selecting out of growth. Or two or three?) I hear you. I’ve had the same laptop for 12 years.

Marketing Automation 85

Marketing Automation Automation B2B Marketing B2B 85

Biznology

OCTOBER 2, 2017

I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. At a certain point, they need to confront their expectations, because their frustration is about how millennials aren’t meeting their own expectations. How did you know?)

Planning 266

Planning Marketing Consulting Tips 266

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Millennials Rule. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Trends 87

Trends Advertising Agencies Paid Search Agency Top of Funnel 87

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. While these super-specialized roles have never been ideal for agile marketing , they will be even more problematic with the onset of AI. It seems like AI is causing that next paradigm shift.

Marketing AI 109

Marketing AI Paid Search Agency Cross-Selling Ethics 109

Content Standard

SEPTEMBER 21, 2017

As a millennial marketer, one of my favorite parts of the work I do is reading studies about my generation. When it comes to marketing anything to millennials, brands are forced to contend with a massive generation that is still struggling to be defined by standard metrics. Understanding the Unbanked.

Service 63

Service Planning Advertising Agencies Paid Search Agency 63

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Navigate the Channel

DECEMBER 7, 2023

The following five B2B marketing gaffes are among the most serious — and common — ones that companies can make, so do your best to avoid them. Limited Millennial Outreach If you keep up on marketing news, you know that millennials dominate the B2B world. Social media is vital in B2B; don’t neglect it.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B Marketing 107

B2B Marketing Peer-to-peer B2B Paid Search Agency 107

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Adobe Experience Cloud Blog

JANUARY 26, 2016

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

Peer-to-peer 48

Peer-to-peer Thought Leadership Paid Search Agency Marketo 48

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations. With that in mind, the following is a guide on marketing to different generations.

Generation 126

Generation Branding Brand Identity Peer-to-peer 126

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 123

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 123

Schubert B2B

JANUARY 13, 2020

Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population. The term “millennial” refers to anyone who was born between 1981 and 1996. As the largest […]

B2B Marketing 62

B2B Marketing B2B Marketing Research 62