Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. AI capabilities.

Analysis 129

Analysis Research Lead Scoring Lead Ranking 129

Marketing Insider Group

OCTOBER 1, 2024

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. Image Source You can use CRM reporting to track sales performance and identify trends, ensuring your organization has the necessary information. What is CRM Reporting? What is CRM Analytics?

CRM 283

CRM Analytics Customer Satisfaction Allocation 283

Marketing Insider Group

SEPTEMBER 16, 2024

The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already. The most effective content creation strategy likely involves combining AI’s strengths in speed and data analysis with human creativity and adaptability, fostering a collaborative approach.

Marketing AI 321

Marketing AI Content Storytelling Creativity 321

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Vision Edge Marketing

OCTOBER 29, 2024

To market effectively to your customer using AI prompts, you must first understand how AI algorithms function. We can turn to Deloitte, which publishes detailed reports and white papers on various industry trends and technologies to reinforce its status as a thought leader. What are the implications for B2B companies?

Marketing AI 312

Marketing AI Buy Marketing Analytics Tools Demand 312

Marketing Insider Group

JANUARY 27, 2025

Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Their experience keeps campaigns aligned with market trends and platform updates. These tools encourage precise keyword targeting, competitor analysis, and performance tracking.

Demand Generation Agencies 284

Demand Generation Agencies PPC Paid Search Agency Advertising Agencies 284

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176

Marketing Insider Group

AUGUST 6, 2024

Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Data Analytics: Real-time analysis helps in making quick adjustments to improve performance continually. Content marketing agencies have the experience and tools needed to maximize your campaigns’ potential.

Advertising Agencies 312

Advertising Agencies Advertising Advertisements Automation 312

Vision Edge Marketing

DECEMBER 3, 2024

At its peak, it commanded 90% of the film market in the United States. Nokia’s Decline: Nokia was once the world’s largest mobile phone manufacturer, with a market share of over 40% in 2007. Nokia’s failure to listen to the data and adapt to the changing market led to its downfall as a leader in the mobile phone industry.

Statistics 249

Statistics Allocation Terms and Conditions Lead Ranking 249

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can use this data to tailor marketing efforts and improve customer experiences.

Ethics 311

Ethics Customer Satisfaction Privacy Marketing Management 311

Webbiquity

AUGUST 20, 2024

But there are digital marketing steps you can take to make the best of this ongoing change. Per Swipe Insight , in an analysis of nearly 1,700 health-related searches, AI summaries “appeared in 42% of cases, significantly higher than in ecommerce.” ” How can digital marketers respond?

Marketing AI 328

Marketing AI Traffic Organization Marketing Attribution 328

SEMrush

JULY 3, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research SWOT Analysis: How to Do It, Examples, & Free Template Author: Alex Lindley 11 min read Jul 03, 2025 Contributors: Christine Skopec and Tushar Pol Table of contents What Is a SWOT Analysis? Why Is It Important to Do a SWOT Analysis?

SWOT 89

SWOT Analysis Template Examples 89

Marketing Insider Group

AUGUST 7, 2024

ChatGPT excels at analyzing large volumes of data, identifying patterns, trends, and anomalies, and generating real-time reports. Content Creation You can use ChatGPT applications in business to streamline content creation by generating marketing content, blog posts, and social media updates.

Marketing AI 222

Marketing AI Business Marketing Management Paid Search Agency 222

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. Efficiency Improvements: Automate manual data analysis, freeing teams to focus on selling. Customizable Reporting: Tailor metrics and dashboards to reflect your business priorities.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Webbiquity

AUGUST 3, 2024

Effective digital marketing requires getting in front of your target audience wherever they hang out online. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. SEO Audits and Reporting Conducting SEO audits is a critical step in evaluating the performance of an SEO strategy.

SEO 177

SEO Marketing & Strategy Marketing Strategy Paid Search Agency 177

Sword and the Script | B2B

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Marketing Budget 145

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 145

SocialPilot

MAY 8, 2025

Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. In this article, we walk you through the steps to perform the analysis thoroughly and talk about some of its benefits. What is Social Media Audience Analysis?

Social Media 82

Social Media Analysis Process Media 82

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it.

Budget Programs 137

Budget Programs Enterprise Management CMS Development SEO 137

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI.

Marketing AI 129

Marketing AI Trends Marketing Management Paid Search Agency 129

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. Different types of biases can affect your analysis. Does this sound familiar?

Campaigns 127

Campaigns Planning Paid Search Agency Analysis 127

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Act-On

SEPTEMBER 24, 2024

The marketing function has been evolving at a breakneck pace in recent years, especially in the B2B space. What worked just a few years ago may no longer pass muster as a mix of AI disruption, increased demands from boardrooms and investors, and changing buyer behaviors scramble the conventional wisdom for marketers everywhere.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Ranking 130

Tomorrow People

JUNE 19, 2025

With growing scrutiny on marketing effectiveness and increasing demand for cross-functional alignment, launch measurement has become a strategic priority. Not just for CMOs and product marketers, but for revenue leaders, product teams, and executive stakeholders alike. The challenge?

Product 156

Product Marketing Analytics Tools B2B Lead Ranking 156

Martech

MAY 6, 2025

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For marketing and marketing operations leaders, the report is more than a census of tools and a list of how AI is changing your world.

Marketing Report 75

Marketing Report Marketing AI Work Management Marketing & Strategy 75

Vision Edge Marketing

MARCH 4, 2025

Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value. An example: Our analysis shows that supply chain delays have increased costs by 12% for companies like yours.

B2B Sales 162

B2B Sales Acquisitions B2B Thought Leadership B2B 162

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Then I asked the custom GPT to enhance and expand on the FAB analysis I had provided.

Copywriting 134

Copywriting Marketing AI Generation Paid Search Agency 134

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Martech

FEBRUARY 19, 2025

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? This lag forces marketers to react rather than anticipate. How do you make this transition work?

Marketing AI 133

Marketing AI Paid Search Agency Allocation Planning 133

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. They need to: Understand what the metrics tell them about your subscribers’ interaction with your marketing efforts.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Marketing Management Automation 124

B2BMarketing.net

MARCH 20, 2025

Theres been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. Measurable ROI includes both engagement metrics and direct business outcomes, with some campaigns reporting specific revenue attribution.

Allocation 121

Allocation B2B Thought Leadership B2B Marketing Thought Leadership 121

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Linkedin 150

Linkedin Marketing AI Examples B2B Thought Leadership 150

Zoominfo

JUNE 4, 2025

Marketers are the most enthusiastic adopters of AI tools across go-to-market, with significantly higher rates of weekly and daily AI use compared to sales and operations peers, according to a survey of more than 1,000 GTM professionals. Another 15% of marketers are experimenters, using AI monthly.

Marketing Analytics Tools 130

Marketing Analytics Tools Customer Surveys Sales Qualified Leads Peer-to-peer 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, use AI for scheduling posts and creating performance analysis reports.

Social Media 135

Social Media Work Management Marketing Management Marketing AI 135