Vision Edge Marketing

APRIL 15, 2025

, Mark and I discuss how boards of directors (BOD) and C-Suite (CXO) members can collaborate effectively to align goals and accelerate growth through customer-centricity by using data and performance management to support governance and forward-thinking. Many enterprises do not do this. And this brings us back to the narrative again.

Enterprise Management 244

Enterprise Management Work Management Lead Ranking Marketing Management 244

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. A PwC study reported 93% of business executives agree that the ability to build and maintain trust improves the bottom line.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 240

Marketing Analytics Tools Enterprise Management Product Work Management 240

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing AI 127

Marketing AI Enterprise Management Work Management Marketing Management 127

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. And it’s perfect for developing an SEO-focused content calendar.

Budget Programs 137

Budget Programs Enterprise Management CMS Development SEO 137

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 325

Social Media Stats Marketing Report Paid Search Agency 325

Ivan Guzenko - Forbes

JUNE 10, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program 2025 Best-In-State (..)

Enterprise Management 93

Enterprise Management Digital Asset Management Work Management Marketing Management 93

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. Go Deeper: Content Planning vs. Reactive Publishing: The Data-Backed Difference SEO Content Marketing Costs in B2B B2B SEO content isnt cheap. On the surface, paid campaigns promise quick wins.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Content Standard

AUGUST 28, 2024

As content demand surges and marketing budgets tighten, it’s only natural to explore cost-effective solutions like Generative AI (GenAI) for faster content creation. And how do you manage uncertainties about its long-term impact, all while juggling your current responsibilities?

Marketing Budget Creation 113

Marketing Budget Creation Enterprise Management Research Marketing Management 113

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. Check out our list of top outbound call tracking software to find the right fit for your team today. What is Outbound Call Tracking Software?

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

Webbiquity

MARCH 31, 2025

Slightly more than half of all global enterprises approximately 61% are already using big data and analytics. Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

CMSWire

JUNE 13, 2025

Marketing operations face major upheaval. If the platforms split, digital marketers will need to manage three separate digital advertising ecosystems instead of one integrated platform, with potentially different pricing models, data policies and campaign management tools across Facebook, Instagram and WhatsApp.

Enterprise Management 97

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 97

Martech

JANUARY 7, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: List out in top five bullets what a martech manager would contribute for a large event. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Enterprise Management 108

Enterprise Management Marketing Management B2B Marketing Planning 108

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Transformation 104

Digital Transformation Forecasting Enterprise Management Digital Asset Management 104

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. Marketo), into a single solution.

Budget Programs 120

Budget Programs Enterprise Management Marketing Automation Services Work Management 120

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Marketing’s core mandate — owning the customer journey, shaping positioning and building trust — is at risk. Dig deeper: The GTM revolution is here.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing AI Enterprise Management Design 105

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Media 131

Martech

JUNE 9, 2025

As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. Limited strategic alignment: When vendors aren’t involved in evolving needs, their products risk becoming misaligned and dispensable. Creative software for production.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Vendors 67

Ivan Guzenko - Forbes

JUNE 13, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Asset Management 80

Digital Asset Management Enterprise Management Work Management Marketing Management 80

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

Efficiency 123

Efficiency Enterprise Management SMS Work Management 123

Sprout Social

MAY 6, 2025

Brand monitoring software captures conversations across the digital landscape. Social media monitoring looks at one facet of the conversation, while brand monitoring software scans social and non-social channels instantly, so you stay in the know without needing to invest much time and effort. What should you monitor for your brand?

Enterprise Management 101

Enterprise Management Marketing Management Software Brand Identity 101

Salesforce Marketing Cloud

OCTOBER 2, 2024

In fact, according to Salesforce’s Small Business Trends report , approximately nine in 10 small and medium-sized business (SMB) teams are using AI. AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. Artificial intelligence (AI) has gone mainstream.

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

Contently

JUNE 14, 2025

Across industries, marketing teams are shrinking while content demands balloon. Meanwhile, 78% of marketers report having small teams of just one to three people , and almost one-third (28%) have lost team members to resignations in the past year alone. If this scenario hits a little too close to home, you’re not alone.

Enterprise Management 97

Enterprise Management B2B Thought Leadership Content Thought Leadership 97

Martech

APRIL 11, 2025

Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The second message is that marketing teams are overwhelmed. Few marketing teams feel this as much as those at businesses at the larger end of the SMB market. Large enterprises have more resources.

Enterprise Management 100

Enterprise Management Hubspot Work Management Multi-Touch Attribution 100

Ivan Guzenko - Forbes

JUNE 17, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Enterprise Management 93

Enterprise Management Digital Asset Management Work Management Automation 93

CMSWire

JUNE 11, 2025

3 minute read By Atul Jindal June 11, 2025 Digital Marketing Share Share Copy link Email LinkedIn Twitter Facebook Telegram Save SAVED Discover how generative AI transforms SEO — scale content, surface high‑value keywords, automate linking and boost Google rankings. A whopping 90% of marketers now use GenAI tools.

Marketing AI 118

Marketing AI Sitefinity Webinar Metrics SEO 118

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Marketing AI 127

Marketing AI Enterprise Management Work Management Multi-Channel 127

Marketing Insider Group

MARCH 3, 2025

Thats a lot of work for sales and marketing departments , which is why a customer relationship management (CRM) tool is a must-have for any company serious about building a loyal client base. With the right CRM solution, your enterprise can build and nurture customer relationships that last.

Enterprise Management 130

Enterprise Management Budget Programs Work Management CRM 130

Trade Press Services

DECEMBER 16, 2024

Relying on outdated strategies and manual processes can leave your marketing efforts falling short. Choosing the Right Marketing Tools To guide your decision-making in selecting the tools that are the best fit for your organization, consider these key factors: 1. Email marketing and automation tools help marketers avoid this pitfall.

Budget Programs 94

Budget Programs B2B Marketing Enterprise Management Tools 94

Martech

FEBRUARY 20, 2025

Agentic AI which is a couple of apps working together and not a true AI agent is hot with vendors. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. Semcasting introduced Identity ToolBox, a data discovery platform for marketers.

CMS Development 93

CMS Development Enterprise Management Marketing AI Work Management 93

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results.

Marketing AI 127

Marketing AI Enterprise Management Work Management Lead Scoring 127

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Automated identity resolution allows marketing organizations to create a unified view of customers.5. Data privacy laws are another obstacle to personalized marketing.

Enterprise Management 121

Enterprise Management Work Management Multi-Touch Attribution Marketing Management 121

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They require the orchestration of: Product marketing. Market segmentation.

Ideal Customer Profiles 101

Ideal Customer Profiles Marketing Analytics Tools Cost Enterprise Management 101

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Ivan Guzenko - Forbes

JUNE 9, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program 2025 Best-In-State (..)

Digital Asset Management 124

Digital Asset Management Enterprise Management Work Management Marketing Management 124

Martech

SEPTEMBER 6, 2024

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors. Users no longer need to scroll through multiple sections to gather important information.

Multi-Touch Attribution 115

Multi-Touch Attribution Enterprise Management Automation Terms and Conditions 115