Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? What’s the Key Factor in Influencer Marketing Success?

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Zoominfo

JUNE 17, 2025

AI is a force multiplier for revenue operations, with early adopters already unlocking clear advantages across go-to-market systems. Those are among the findings in ZoomInfo’s State of AI 2025 Report , drawn from a survey of more than 1,000 go-to-market professionals across GTM disciplines. Their tools of choice?

Customer Surveys 130

Customer Surveys Peer-to-peer Marketing Analytics Tools Data Hygiene 130

Martech

OCTOBER 11, 2024

Here’s what happened on LinkedIn this week when HockeyStack, a software vendor that helps marketers with attribution and account analysis, released a report on B2B touchpoints. Disclosure: I discussed a previous HockeyStack report with Canberk Beker, who used to lead growth for HockeyStack, but recently left the company.)

Marketing Report 120

Marketing Report Linkedin B2B Marketing Lead Ranking 120

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Peer-to-peer 184

Peer-to-peer Planning Paid Search Agency Outreach 184

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results.

Customer Surveys 130

Customer Surveys Marketing Analytics Tools Statistics Zoominfo 130

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

B2B Marketing 144

B2B Marketing Terms and Conditions B2B Lead Gen 144

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Leverage social media platforms.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. A 2024 survey of U.S.

Trust Marketing 139

Trust Marketing Search Marketing Marketing AI Privacy 139

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. AI capabilities.

Analysis 129

Analysis Research Lead Ranking Lead Scoring 129

ClickDimensions

JUNE 26, 2025

If you’re a small or midsize business running multiple marketing channels, there’s a good chance your daily routine includes campaign planning, content creation, and opening 17 different browser tabs just to figure out if any of them are working. That’s exactly what a marketing reporting dashboard is built to do. Sound familiar?

Marketing Report 59

Marketing Report Analytics Marketing Automation Services Planning 59

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Source: Marketing AI Institute’s 2024 State of Marketing AI Report More AI, fewer jobs?

Barriers 124

Barriers Marketing AI Training Work Management 124

Martech

MAY 6, 2025

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For marketing and marketing operations leaders, the report is more than a census of tools and a list of how AI is changing your world.

Marketing Report 75

Marketing Report Marketing AI Work Management Marketing & Strategy 75

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Gen X social media usage A 2023 survey found that 92% of Gen Xers use social media every day. On average, Gen X spends about 1.5

Social Media 122

Social Media Social Marketing Media Thought Leadership 122

Marketing Insider Group

AUGUST 7, 2024

ChatGPT excels at analyzing large volumes of data, identifying patterns, trends, and anomalies, and generating real-time reports. Content Creation You can use ChatGPT applications in business to streamline content creation by generating marketing content, blog posts, and social media updates.

Marketing AI 222

Marketing AI Business Marketing Management Paid Search Agency 222

Sword and the Script | B2B

JANUARY 14, 2025

Surveys suggest marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run Measuring marketing isnt a difficult concept. In the post, I cite several B2B marketing measurement statistics that got me thinking about that post.

Statistics 113

Statistics B2B Marketing Marketing Attribution B2B 113

Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. Our goal is to out-human Amazon.

Personalization 142

Personalization Paid Search Agency Advertising Agencies Amazon 142

Vision Edge Marketing

SEPTEMBER 17, 2024

If you have a board of directors (BOD), especially a director with customer-centric Marketing expertise, there are six ways that body can help you with the process. Findings from the Business Agility report note organizational silos among the top 10 impediments to agility.

Process 325

Process Allocation Ad Building Loyalty 325

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Act-On

SEPTEMBER 24, 2024

The marketing function has been evolving at a breakneck pace in recent years, especially in the B2B space. What worked just a few years ago may no longer pass muster as a mix of AI disruption, increased demands from boardrooms and investors, and changing buyer behaviors scramble the conventional wisdom for marketers everywhere.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Ranking 130

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Advertising Channels 117

Advertising Channels Media Planning Paid Search Agency 117

Martech

MAY 2, 2025

Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.

Account Based Marketing 122

Account Based Marketing Generation DemandBase Paid Search Agency 122

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. And yet, working in marketing requires knowing what matters and why.

Webinar Metrics 128

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 128

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Deliverability 121

Deliverability Email Marketing Tactics Work Management 121

MKT1

JULY 1, 2025

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic, brought to you by Typeform , 42 Agency , and Caspian Studios. Subscribe now The results are in, and my predictions on where marketing tools are headed are ready for you to scrutinize. Build the stack that gets you there.

Marketing Automation Services 64

Marketing Automation Services Customer Surveys Marketing Analytics Tools B2B Marketing 64

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Paid Search Agency 133

Paid Search Agency Lead Ranking ROMI Work Management 133

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. By aligning a new report with an interactive live event, they hope to turn a nagging industry problem into an opportunity for engagement and brand momentum. They will also promote the survey and the webinar about it. Processing.

ROI 118

ROI Research Webinar Metrics Advertising Agencies 118

Webbiquity

AUGUST 28, 2024

It may be that you look into supplier compliance monitoring and reporting , so you can keep track of all your deliveries. Make sure you are still allowing your buyers to get the services or products they need without pricing them out of the market. Be Visible Online visibility is crucial.

Brand Identity 286

Brand Identity Branding B2B Thought Leadership Work Management 286

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Those marketers replacing commercial martech applications were more likely to cite costs.

Work Management 114

Work Management Cost Marketing Automation Services Marketing Management 114

Martech

SEPTEMBER 9, 2024

projected at the end of last year, according to a new IAB report. The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. Processing.

Paid Search Agency 117

Paid Search Agency Spending Ads Advertising Agencies 117

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., collecting data through surveys, focus groups and other methods) and art (i.e.,

Research 117

Research Paid Search Agency Demographics Marketing & Strategy 117

Vision Edge Marketing

JANUARY 28, 2025

In increasingly competitive markets, this approach is no longer optionalits essential for sustained growth and long-term success. We recommend adopting these best practices: Culture and Cross-Functional Collaboration : Customer-centricity goes beyond marketing or sales. As such it requires implementing best practices.

Practices 263

Practices Work Management Marketing Management Best Practices 263

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

chiefmartech

SEPTEMBER 26, 2024

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. Take the survey here. 31% replaced their core marketing automation platform. Thank you! (As

API 118

API Paid Search Agency Peer-to-peer Companies 118