Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP. A marketer with a spreadsheet certainly doesn’t.

Marketing Automation Services 123

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 123

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. But data is more than just a tool it’s redefining marketing itself. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Multi-Touch Attribution 125

Multi-Touch Attribution B2B Marketing Marketing AI Marketing Analytics Tools 125

Hubspot

APRIL 12, 2021

Rather, conversions and sales often stem from a mix of interactions via a variety of sources such as blog articles, social media posts, webinars, in-person events, conversations with reps, content on your website, email marketing campaigns, and more. Multi-touch attribution takes this a step further. Let’s get started.

Multi-Touch Attribution 99

Multi-Touch Attribution Lead Ranking Multi-Channel Touchpoints 99

SmartBug Media

OCTOBER 28, 2020

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. The problem is that there are a ton of different multi-touch attribution tools and services out there.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies. This is just one reason why accurate digital attribution is so important. Do experiment with attribution models.

Multi-Touch Attribution 265

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 265

Martech

DECEMBER 2, 2024

Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. Marketing takes the blame. The result?

Marketing AI 126

Marketing AI Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution 126

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Martech

JULY 3, 2025

Most marketing measurement models operate on a simple assumption: effects are additive. But in reality, marketing often defies this logic. The same principle applies to marketing: when initiatives are strategically integrated, the outcome can be amplified far beyond what any single effort could achieve on its own.

Multi-Touch Attribution 77

Multi-Touch Attribution Marketing Analytics Tools Lead Ranking Top of Funnel 77

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade.

Marketing Attribution 113

Marketing Attribution Multi-Touch Attribution Allocation Multi-Channel 113

KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. ROI Obstacles in Social Media Marketing.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Martech

APRIL 11, 2025

Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The second message is that marketing teams are overwhelmed. Few marketing teams feel this as much as those at businesses at the larger end of the SMB market. The first message is AI. Processing.

Enterprise Management 100

Enterprise Management Hubspot Work Management Multi-Touch Attribution 100

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Automated identity resolution allows marketing organizations to create a unified view of customers.5. Data privacy laws are another obstacle to personalized marketing.

Enterprise Management 121

Enterprise Management Work Management Multi-Touch Attribution Marketing Management 121

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. A lot of the CMOs mentioned attribution modeling , which attempts to assign a weighted value to all the actions and contact someone makes on the path to a purchase.

Lead Ranking 212

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 212

Martech

JULY 11, 2024

Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer. Data Axle , a data and marketing solutions provider, is adding GenAI to its services. Autogon AI launched a new tool called GenR8 Video.

Marketing AI 103

Marketing AI Enterprise Management Multi-Touch Attribution Allocation 103

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. out of 5), according to Heinz Marketings recent Predictable Pipeline Benchmarking analysis. Implement marketing automation to nurture inbound leads effectively.

Lead Ranking 94

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 94

Sprout Social

JUNE 16, 2025

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. But organic and hybrid efforts typically require a broader ROI calculation for a complete view.

Linkedin 77

Linkedin ROI Top of Funnel Multi-Touch Attribution 77

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is Affiliate Marketing?

Paid Content 246

Paid Content Advertising Agencies Cost Per Thousand Multi-Touch Attribution 246

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Shiny features sell.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. What is footfall attribution? For instance, if someone clicks on an online ad and later visits a store, footfall attribution can help connect those two events.

Multi-Touch Attribution 94

Multi-Touch Attribution POS Touchpoints Budget Programs 94

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Source: The State of Email Report Why is that? Email marketing is more than a channel. Should you try to track your email ROI from a last touch perspective? It’s a relationship builder.

Top of Funnel 103

Top of Funnel ROI Multi-Touch Attribution Multi-Channel 103

Martech

JUNE 24, 2025

Marketers need to keep pace as consumers use an ever-increasing number of channels to engage with brands. Today, Klaviyo introduced new AI-powered product features at its K:LDN event in London to help marketers deliver personalized, cross-channel experiences from one platform. ” Email: See terms. . ” Email: See terms.

Marketing AI 63

Marketing AI Multi-Touch Attribution Multi-Channel Planning 63

Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. But once the lead goes to a sales team for follow-up, attribution becomes trickier. Here are 7 methods for connecting an eventual sale to an earlier marketing investment.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Orange Owl Blog

DECEMBER 29, 2024

B2B Marketing The Ultimate Guide to B2B Marketing Attribution Models Vivek Goel December 30, 2024 Share : Table of Contents Introduction In the dynamic and competitive world of B2B marketing , understanding the effectiveness of your campaigns is not just an advantageits a necessity. What Are Marketing Attribution Models?

Marketing Attribution 52

Marketing Attribution Lead Ranking Multi-Touch Attribution Allocation 52

Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

Marketing Analytics Tools 217

Marketing Analytics Tools Class Budget Programs Analytics 217

Vision Edge Marketing

FEBRUARY 1, 2022

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. Entry Level AI Marketing Tools.

Marketing AI 303

Marketing AI Marketing Automation Services Analytics Enterprise Management 303

Martech

APRIL 29, 2025

They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. We’ve reviewed the updates and identified 10 that will help marketing teams by delivering more intelligent automation, higher ROI and leaner ops. Enhanced cross-channel reporting and link tracking What is it? Processing.

Multi-Touch Attribution 73

Multi-Touch Attribution Planning Multi-Channel Deliverability 73

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Marketing automation doesn’t equal lead management.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

MKT1

AUGUST 29, 2024

And it was very aptly timed, since this month’s newsletter have been about marketing org charts. Highlights : The data showed 52,000 active marketers at US-based B2B startups right now, and on average 450 to 600 were hired into new roles each month in 2024. It also includes current marketing org charts from Mercury and Cocoon.

Startups 59

Startups Paid Content Marketing Report B2B Marketing 59

Orange Owl Blog

DECEMBER 28, 2024

B2B Marketing Top B2B Marketing Metrics To Know and How To Report on Them Vivek Goel December 28, 2024 Share : Table of Contents Introduction In the fast-evolving landscape of B2B marketing , measuring success is not just about tracking performanceits about gaining actionable insights to drive strategic decisions.

Marketing AI 52

Marketing AI Cost per Lead Lead Ranking Marketing Report 52

LeadsRX

JUNE 11, 2025

That’s where attribution in a subscription model becomes uniquely challenging. To make smart marketing decisions, subscription-based businesses need to look beyond simple acquisition metrics and focus on customer lifetime value. Using basic attribution models—like first-touch or last-touch—can give a skewed perspective.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Multi-Channel Budget Programs 52

Martech

JUNE 25, 2025

Jessica’s weekly performance report lands in her inbox right on time. The agency’s reports show clear wins, clean dashboards and recommendations seem obvious. But Jessica, senior marketing manager at a national retail brand, hesitates. But Jessica, senior marketing manager at a national retail brand, hesitates.

Marketing Attribution 60

Marketing Attribution Multi-Touch Attribution Advertising Channels Paid Search Agency 60

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. Marketers can then use this data to identify high-quality calls, optimize ad bids or modify campaign messaging. Email: Business email address Sign me up! Processing.

Marketing Automation Services 87

Marketing Automation Services Marketing Management Multi-Touch Attribution Analytics 87

Single Grain

APRIL 15, 2025

In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach focusing on targeting and converting specific high-value accounts. This end-to-end approach ensures that marketing activities are directly linked to business outcomes, enabling accurate measurement and optimization.

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Ideal Customer Profiles 52

LeadsRX

JULY 12, 2021

Paul Deraval took his background in web design, web applications and software development, along with experience angel investing in a startup digital agency, to found NinjaCat , which provides marketing teams with an all-in-one platform to store, report, monitor, and analyze marketing performance data at scale.

Multi-Touch Attribution 119

Multi-Touch Attribution Ideal Customer Profiles Marketing Report Paid Search Agency 119